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BUSINESS PLANNING AND PRODUCTION OF REBUNG CRISPY “AIROS”(Review of Marketing Aspect)
Name : Rosnita
Student id Number : 5103181343
Advisor : Dwi Astuti,S.E., M.S.i
Abstract
The purpose of this final project is to know how to plan and create a Crispy “Airos business, to find out the obstacles faced during the solution marketing process. This final project uses 4 (four) methods consisting of a project preparation plan, a project implementation plan, a project completion plan and a project reporting plan. The results of the implementation of this project are for the preparation stage in the marketing department which must be done first, namely a location survey to market the product, prepare capital, design and design a label to the process of selecting product packaging. For the implementation time of this final project starting on November 25, 2020 to December 30, 2020, the place to market Rebung Crispy “Airos” is not opening sales stalls but by using advertising through social media and direct selling, namely by visiting consumers directly from home. completion of the Rebung Crispy "Airos" product project will set a price of Rp. 8,000/ cup with a profit of IDR 780,000. Project reports consist of reporting on the implementation of project activities.
