SARANA MAKAN UNTUK MENGATUR POLA MAKAN PENDERITA DIABETUS MELITUS
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Kata kunci: sarana makan, diabetes, pola makanan, posi makan
Abstract-Diabetic is one of the deadly diseases and should be watched our for.
This disease in Indonesia is one of the most feared amongst others. Those who have it tend to easily get complications in their internal organs which results in faster death.The purpose of this food medium is to help the diabetics control their eating pattern which could improve the quality of their life by not worsening their health condition. From the research, there will be a set of food mediums with the concept "plate and lunch box for diabetics portion". This concept is implemented by adjusting the needs of the diabetics along with the suggestions that could be used in or out side of their home with the right food portion for them. The method used in this research is a combination of a quantitative and qualitative research method. Through the research, it's found that not all those who have diabetes knows how to eat properly based on their health condition when it's really important and crucial to know how. The lack of proper food mediums in
Indonesia for the diabetics plays a role in this factor. Thus, there's a need for a proper set of food mediums for the diabetics in order to maintain the right way for them to eat. So With this product can set the diet food’s portion that are appropriate for patients and there is a reminder tool to remind the time for eat and consume the drugs.
Keywords : tools, diabetus, portion
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*DPEDU3URWRW\SH Desain Akhir
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Gambar 6. Desain akhir Prototype
%HULNXWPHUXSDNDQprototype \DQJWHODKGLEXDW
Gambar 7. Prototype
Analisis STPD ( Segmentation, Targetting, Positioning, Differentiation ) Segmentation
x 'HPRJUDILV
-HQLV.HODPLQ 3ULDGDQZDQLWDUnisex
8VLD ±WDKXQ
3HNHUMDDQ 7LGDNGLEDWDVL
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/RNDVL .RWDNRWDGL,QGRQHVLDVHSHUWL6XUDED\DGDQ
%DQGXQJ6HPDUDQJGOO Targetting
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-HQLV.HODPLQ 3ULDGDQZDQLWDUnisex
8VLD ±WDKXQ
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x 3VLNRJUDILV
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Positioning
Positioning GDULSURGXNIXUQLWXULQLDGDODKWDKDSintroduction. 'LPDQDSURGXNLQL GDSDWGLNDWDNDQPDVLKDVLQJGLPDV\DUDNDWPositioningstatamentSURGXN\DQJ LQJLQGLWXQMXNNDQ\DLWXSURGXNVDUDQPDNDQXQWXNSHQGHULWDGLDEHWHV\DQJ WHUGDSDWWDNDUDQPDNDQVHVXDLNHEXWXKDQSHQGHULWDGLDEHWHVVHUWDGDSDW PHPEDQWXSHQGHULWDXQWXNPHQJDWXUSRODPDNDQQ\DDJDUOHELKEDLN Differentiation
3HUEHGDDQSURGXNIXUQLWXULQL GLEDQGLQJNDQGHQJDQSURGXNODLQ\DLWXWHUGDSDW VHNDWPDNDQDQ\DQJOHELKDNXUDWVHNDWWHODKGLVHVXDLNDQGHQJDQNHEXWXKDQ PDNDQSHQGHULWDGLDEHWHVWHUGDSDWPDFDPVDUDQDPDNDQ\DQJGDSDWGLJXQDNDQ GLUXPDKPDXSXQVDDWEHSHUJLDQWHUGDSDWDODUDPXQWXNPHQMDGLSHQJLQJDW
PHQJNRQVXPVLREDWVHUWDZDNWXPDNDQ
Marketing Mix (Product, Price, Place, and Promotion) Product
Core benefit 0DQIDDW\DQJKHQGDNGLWDZDUNDQNHSDGDNRQVXPHQVDUDQD PDNDQEDUX\DQJGDSDWPHQJDWXUSRODPDNDQSHQGHULWDGLDEHWHV\DQJVHODPDLQL VDODK
Actual Product 6DUDQDPDNDQPHPLOLNLEDJLDQ\DLWXVDUDQDPDNDQ XQWXNGLUXPDKVDUDQDPDNDQVDDWEHSHUJLDQGDQWDV6HKLQJJDVHFDUD NHVHOXUXKDQWHUGDSDWSLULQJXQWXNGLUXPDKNRWDNPDNDQWXWXSWDVDODUP VHQGRNGDQJDUSX
Augmented Product :0HQGDSDWNDQEXNXSHWXQMXNVHUWDEXNXSDQGXDQ Branding
1DPD\DQJGLSLOLKXQWXNSURGXNLQLDGDODK³'RVL³GLPDQDQDPDGRVLPHPLOLNL DUWLWDNDUDQGDODPEDKDVDNHVHKDWDQVHUWDGDODPEDKDVDODWLQQDPDGRVLPHPLOLNL DUWLPDQLV6HKLQJJDVHVXDLGHQJDQNHJXQDDQSURGXN\DLWXXQWXNWDNDUDQPDNDQ SHQGHULWDGLDEHWHV3HUWLPEDQJDQODLQ\DLWXQDPDGRVLVLQJNDWGDQPXGDKGLVHEXW VHKLQJJDGDSDWOHELKPXGDKGLLQJDW
/RJR
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-HQLVWXOLVDQ\DQJGLJXQDNDQDGDODKcalibri MHQLVWXOLVDQLQLPHPEHULNHVDQ JHRPHWULVGDQPRGHUQVHVXDLGHQJDQSURGXN&RQWRKWXLVDQA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
:DUQD\DQJGLJXQDNDQDGDODK0HQJJXQDNDQZDUQDRUDQJHGLPDQDZDUQDRUDQJH PHODPEDQJNDQNHKDQJDWDQNHEDKDJLDDQNHVHKDWDQVWLPXODVLGDQZDUQDRUDQJH PHPLOLNLDUWLVHLPEDQJNDUHQDPHPLOLNLXQVXUPHUDK\DQJGLWDKDQROHKZDUQD NXQLQJ\DQJOHPEXW6HKLQJJDGDSDWPHPEHULHQHUJLSRVLWLIEDJLSHQJJXQDQ\D 2UDQJH &0<.5*%
Price
x Skimming pricing strategy
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x Promotional pricing strategy
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Place
3URGXN L QL QD QWLQ\D DNDQ GL MXDO GD Q GL SDVDUNDQ PHODOXLWRNR SHUOHQJNDSDQNHVHKDWDQDSRWHNVHSHUWL.NLPLDIDUPDLQVWDQVLNHVHKDWDQ VHSHUWLUXPDKVDNLWGDQOHPEDKDNHVHKDWDQ\DQJEHUJHUDNGDODPELGDQJGLDEHWHV VHUWDGLDODWNHEXWXKDQUXPDKWDQJJDVHSHUWLFDIHJODVVFDUHIRXUPDVSLRQ
Promotion
3URPRVL P HUXSDNDQ V DODK V DWX V WUDWHJL SH PDVDUDQ \DQJ GL WXMXNDQ XQWXNPHPSHUNHQDONDQ SURGXN NH SDGD NRQV XPHQ V HNDOLJXV XQW XN PHQLQJNDWNDQSHQMXDODQ SU RGXN 6 WUDWHJL SU RPRVL \DQJ D NDQ
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Rancangan Analisis Biaya (RAB)
7DEHO+DUJD-XDO3URGXN7DV
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Market Testing
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\DQJUHQGDKVHKLQJJDDPDQXQWXNGLNRQVXPVL'HQJDQDGDQ\DDODUPGDSDW Kesimpulan
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Saran
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