CHAPTER 1 3 CorbisIBettmann. 7 Courtesy of LaSalle Bank.
9 O 2004 Red Bull North America. All rights reserved. Used with permission. 11 Corbis-NY. 1 2 Courtesy of Johnson &John- son. 13 Courtesy of Saatchi & Saatchi. 14 Bike Friday. 16 Cour- tesy of Neiman Marcus. 17 Courtesy of INC Media Relations. 19 Getty Images. 20 Stew Leonard. 2 1 General MotorsCorp. Used with permission, GM Media Archives. 24 AP Wide World Pho- tos. 24 AP Wide World Photos. 26 Courtesy of Coca-Cola Cor- poration. 27 Corbis/Bettmann.
CHAPTER 2 35 AP Wide World Photos. 37 These materials have been reproduced with the permission of eBay Inc. O 2006 EBAY INC. ALL RIGHTS RESERVED. 39 Courtesy of Monsanto.
41 CorbisIBettmann. 43 Corbis/.Bettmann. 45
AP
Wide World Photos. 46 Courtesy of Toyota. 49 Jones Soda Company. 50 Cour- tesy of Visa, Inc. 53 Getty Images. 57 Courtesy of Campbell's.CHAPTER 3 63 McDonald's Corporation. 63 McDonald's Cor- poration. 63 McDonald's Corporation. 63 McDonald's Cor- poration. 63 McDonald's Corporation. 66 James Kirkikis.
67 Courtesy of Wal Mart. 68 Redux Pictures. 70 Courtesy of Ameriprise Financial. 72 Courtesy of Toyota. 74 Courtesy of Dream Dinners. 75 AP Wide World Photos. 76 Courtesy of All- state. 77 Avis World Headquarters. 79 Courtesy of General Electric. 81 Gibson Musical Instruments. 82 Getty Images Inc.-Image Bank. 85 Getty Images. 88 O 2006 EARTHBOUND FARM.
CHAPTER 4 95 96 Getty Images. 98 Getty Images-Stockbyte.
99 Getty Images. 99 Getty Images, 99 Getty Images. 103 Cour- tesy of Simmons Market Research Bureau. 104 Fisher-Price Company. 104 Fisher-Price Company. 107 Courtesy of Active- Group. 108 NPN. 111 Douglas A. Fidaleo. 112 Copyright O 2006. SAS Institute Inc. All rights reserved. Reproduced with permission of SAS Institute Inc., Cary, NC, USA. 114 Digi- stock. 116 Courtesy of Bibbentuckers. 116 Bibbentuckers. 117 Courtesy of ACNielsen. 119 Courtesy of American Express.
120 Courtesy of Greg KahnIKahn Research.
CHAPTER 5 129 CorbisIBettmann. 132 CorbidBettmann. 133 Courtesy of Wal-Mart Stores, Inc. 135 O 2006 Adidas AG. All rights reserved. Used with permission. 137 Courtesy of Tremor
& Vocalpoint. 138 General MotorslAllied Vaughn. 139 Carhartt
Inc. 142 Getty Images. 144 Getty Images. 145 National Fluid Milk Processor Promotion Board. 148 O 2006 the LEG0 Group.
150 Launch Agency.
CHAPTER 6 159 Courtesy of UPS. 162 Ad courtesy of Intel Corporation and photography of Zach Gold. 164 Bilderberg Archiv der Fotografen. 166 Courtesy of ChemStation Interna- tional. 167 Cardinal Health, Medical Products & Services. 168 Courtesy of Volvo. 170 Getty Images 1nc.-Image Bank. 173 Copyright 2006 Hewlett-Packard Development Company, L.P.
Reproduced by Permission. 174 Harry Giglio Productions.
CHAPTER 7 183 CorbisIBettmann. 187 Courtesy of NIKE, h c . 188 Courtesy of American Express. 189 PEEPSB and the PEEPSB chick shape are registered trademarks of Just Bon, hc., Bethlehem, www.marshmallowpeeps.com/. 190 Doug Hard- man. 191 Courtesy of Claritas. 192 193 CorbisIBettrnann. 194 196 Amanda Kamen Photography. 196 Amanda Kamen Photog- raphy. 200 Courtesy of Lego. 202 Courtesy of Nacara. 205 Cour- tesy of Staples the Office Superstore, LLC. 207 Weber Shandwick. 207 Weber Shandwick. 209 AP Wide World Photos.
CHAPTER 8 217 The Image Works. 217 Getty Images Inc.- Image Bank. 217 Getty Images. 219 AP Wide World Photos.
220 Courtesy of BlackBerry. 223 Ad Council. 225 Jen Kaczor.
225 Jen Kaczor. 225 The Procter &Gamble Company. 226 Cour- tesy of Heinz. 228 Courtesy of Toyota. 229 Courtesy of Mar- riott. 231 Redux Pictures. 232 Godiva Chocolatier. 233 Costco Wholesale. 234 John Kuczala. 236. Nickelodeon. 236 Nick- elodeon. 238 Brink's Home Security, Inc. 241 Redux Pictures.
242 Stock Boston. 244 Courtesy of British Airways. 245 Fab- rizio Costantini.
CHAPTER 9 251 AP Wide World Photos. 253 New Products Showcase and Learning Center. NewProductWorks. 255 Rick Rappaport Photography. 257 DaimlerChrysler AG. 258 CLOROX is a registered trademark of The Clorox Company.
Used with permission. 260 CorbisISygma. 261 Courtesy of red- box. 262 Munshi Ahrned Photography. 262 Getty Images 1nc.- Stone Allstock. 263 P & G beauty item. 263 Getty Images. 265 Electrolux Home Products. 265 Procter & Gamble. 267 Cour- tesy of 3M. All rights reserved. 268 The TABASCOB marks, bottle and label designs are registered trademarks and service- marks exclusively of McIlhenny Company, Avery Island, LA 70513. www.TABASCO.com. 269 Getty Images/Time Life Pic- tures. 271 Courtesy of WD-40 Company. All rights reserved.
272 Courtesy of Pepsico International.
CHAPTER 10 283 The Image Works. 284 AP Wide World Pho- tos. 286 O 2004 Rolls-Royce & Bentley Motor, Inc. All rights reserved. 287 Courtesy of THE PROCTER & GAMBLE COM- PANY, 289 Reprinted Courtesy of Caterpillar Inc. 294 PORSCHE and the PORSCHE CREST are registered trademarks and CAYMAN is a trademark and the distinctive shapes of PORSCHE automobiles are trade dress of Dr. Ing. H.c.F.Porsche AG. Used with permission of Porsche Cars North America, Inc.
and Dr. Ing. H.c.F. Porsche AG. Copyrighted by Porsche Cars North America, Inc. 295 Courtesy of Steinway. 296 Courtesy of Bick's Pickles. 297 Used with permission of Gibson Guitar. All rights reserved. 298 Courtesy of Green Mountain Energy.
CHAPTER 11 307 Courtesy of Ryanair. 309 Courtesy of Sony Corporation. 310 Courtesy of Gramophone. 310 Courtesy of Six Flags. 311 Courtesy of Woodland Park Zoo. 313 Jim Whitmer Photography. 314 PhotoEdit Inc. 315 PhotoEdit Inc.
C-2 Credits
317 AP Wide World Photos. 317 AP Wide World Photos. 317 AP Wide World Photos. 317 AP Wide World Photos. 319 Cour- tesy of Yahoo! Inc. 320 Prentice Hall School Division. 321 Courtesy of Joy Perfume. 323 Courtesy of Kimberly Clark. 325 Getty Images. 326 Photo Researchers, Inc.
CHAPTER 12 333 Caterpillar, Inc. 335 Palm, Inc. 336 Cour- tesy of Calyx & Corolla. 340 Joe Heiner. 342 INDITEK. 343 Getty Images. 345 Redux Pictures. 347 O Black & Decker8 Corp. 348 Mike Berray. 350 CorbisIBettmann. 351 0 2004 Gen- eral Electric Company. All rights reserved. c353 Fine Image Photography. 354 Redux Pictures. 355 Courtesy of Roadway Express. 357 Courtesy of United Parcel Services.
CHAPTER 13 365 AP Wide World Photos. 368 AP Wide World Photos. 368 OrangeTwice. 369 CorbisIBettmann. 370 Getty Im- ages. 372 Baerbel Schmidt Photography. 374 Getty ImagesITime Life Pictures. 374 AP Wide World Photos. 375 Brad Hines Photography Inc. 375 Dwight Eschliman. 376 Getty Images. 378 Cabela's Incorporated. 379 CORl3IS-NY. 380 The Stock Connection. 380 Getty Images. 382 Courtesy of Staples.
383 Food Lion. 385 Courtesy of Google. 386 W. W. Grainger, Inc.
CHAPTER 14 397 The BURGER KING@ trademark and King character are used with permission from Burger King Brands, Inc. 401 O 2005 BMW of North America, LLC. All rights re- served. 405 Courtesy of Edy's. 406 O Houghton Mifflin Com- pany and Mullen. All rights reserved. 407 Courtesy of Milkbone. 408 Corbis Royalty Free. 409 CorbisIBettmann. 409 Corbis/Bettmann. 409 Getty Images. 411 Courtesy of JetBlue.
413 Courtesy of Mary Kay, Inc. All rights reserved. 413 Cour- tesy of Procter & Gamble Company. All rights reserved. 414 CorbisIPhotography veer Inc. 416 Getty Images.
CHAPTER 15 425 O Geico. 427 O General Mills. All rights re- served. 429 Permission by V&S Vin & Sprit AB; ABSOLUT COUNTRY OF SWEDEN VODKA & LOGO, ABSOLUT, ABSO- LUT BOTTLE DESIGN AND ABSOLUT CALLIGRAPHY ARE TRADEMARKS OWNED BY V&S VIN AND SPRIT AB. 2004 V&S VIN & SPRIT AB. 430 Getty Images. 432 Cover image of Madison & Vine, by Scott Donaton. @ 2004 The McGraw-Hill Companies. Used with permission. 434 Courtesy of Liquid- Logic. 437 Courtesy of Mr. Clean. 438 @ 2004 The Picture Peo- ple Inc. All rights reserved. 440 Used with permission of Gillette. All rights reserved. 442 Getty Images. 444 Courtesy of The Procter & Gamble Company. All rights reserved.
CHAPTER 16 451 O 2004 CDW Corporation. All rights re- served. 453 Boeing Commercial Airplane Group. 455 Courtesy of Lear Corporation. 456 Redux Pictures. 458 Courtesy of CDW
Corporation. 459 Linda Ford Photography. 461 Courtesy of In- ternational Rectifier. 463 Getty Images, he.-Photodisc. 464 CorbisIBettmann. 467 O 2006 Gateway, Inc., used with permis- sion. 470 Courtesy of Wyndham Worldwide. 471 Courtesy of Mobull Plus. 471 Go2mobile Solutions, Ltd. 473 Consumer Electronics Association (CEA).
CHAPTER 17 479 @ 2001 Dell Inc. All rights reserved. 481 O 2005 GEICO. All rights reserved. 483 Courtesy of Southwest Airlines. 486 Courtesy of L.L.Bean Inc. 487 Used with permis- sion of the Carolina Cookie Company. All rights reserved. 489 Chris Corsmeier Photography. 490 Courtesy of QVC. 492 Getty Images. 494 Courtesy of Quicken Loans. 496 Courtesy of Peter Blackshaw. All rights reserved. 498 Courtesy of Office Depot.
499 Courtesy of mini.com, 500 Reprinted with permission of Callard & Bowser-Suchard, Inc. 501 Courtesy of Honda. 502
TM & O 2005 Burger King Brands, Inc. (USA only). TM & O 2005
Burger King Corporation (outside USA). All rights reserved.
503 Procter & Gamble. 505 Copyright 2006 AOL LLC. Used with permission. 508 Getty Images.
CHAPTER 18 515 AP Wide World Photos. 515 AP Wide World Photos. 515 AP Wide World Photos. 519 Courtesy of Viking Range Corp. 520 Johnson & Johnson. 521 Napster logo and marks reprinted with the permission of Napster, LLC. 523 Courtesy of Stonyfield Farm. 524 Courtesy of Hohner, Inc. 525 Courtesy of Visa U.S.A. Inc. 528 Courtesy of Campbell's Kitchen. 530 Getty Images. 530 Lowes. 532 Courtesy of VPI Pet Insurance. 533 Courtesy of Logitech.
CHAPTER 19 541
AP
Wide World Photos. 543 Still Media.545 Corbis Royalty Free. 546 Alamy Images. 547 Document China. 549 Getty Images, 1nc.-Agence France Presse. 550 Getty Images. 552 Getty Images. 554 Getty Images. 555 Corbisl Bettmann. 556 Getty Images Inc. Liaison. 557 LG Electronics, Inc. 557 LG Electronics, Inc. 557 LG Electronics, Inc. 559 (Both) O Prestige & Collections. 560 O Inter IKEA Systems B. V. 1999-2005. All rights reserved. 561 Audiovisual Library of the European Commission. 562 Emily Flowers.
CHAPTER 20 569 Reprinted with the permission of The Tim- berland Company @ 2006 The Timberland Company, 571 Pear- son EducationIPH College. 572 Jim Whitmer Photography, 574 LJ-World Photos. 575 AuroraIGetty Images. 577 Corbisl Bettmann. 578 CORBIS- NY. 579 The Image Works. 581 Office of Mayor Jun Choi. 582 Jones Soda Company. 584 Wal-Mart Cor- pora!~ Communications. 586 Corbis Royalty Free. 588 New York Times Agency. 590 Courtesy of Honest Tea. 591 Haworth, Inc.
593 Reprinted with permission of PricewaterhouseCoopers LLP.
