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BUSINESS PLANNING AND MAKING
"CHEESE THROAT CHICKEN AND CHOCOLATE HITS CHIPS"
(REVIEW OF MARKETING ASPECTS)
Name of Student : Mohd. Syahrul Nizam Student ID Number : 5103181337
Supervisor : Tri Handayani, SE., M. Si
ABSTRACT
This final project aims to determine how to plan and manufacture Hits Taro Cheese and Chocolate Chips, so that we can find out the segmentation, target market, business position. And to find out the marketing mix strategy during the marketing process of Hits Taro Cheese And Chocolate Chips in order to know the obstacles and solutions. The implementation method in implementing this project consists of a project preparation plan, a project implementation plan, a project completion plan and a project reporting plan. In the preparation stage, the most important things to prepare are survey of marketing locations, preparation of initial capital, designing and making label designs and selecting product packaging. In this project implementation stage, know market segmentation, target market, positioning and determine the marketing mix. Meanwhile, there is a project completion stage, namely marketing the packaged and sold products. The project reporting consists of the implementation of marketing activities and financial reporting of the marketing activities of the Hits Taro Chips and Chocolate Hits.
Keywords : Segmenting, Targeting, Positioning, Marketing Mix, Marketing
