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Comprehensive Reference Compilation on Marketing and Business Strategies

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Haryo Asmaperdana REFERENCES

Afuah, A., & Tucci, C. L. 2001. Intenet Business Model and Strategies. McGraw- Hill Higher Education.

Ardley, B. 2006. Telling stories about strategies: a narratological approach to marketing planning. The Marketing Review, 6 (3): 197-209.

Assael, H. 1990. Assael Marketing:Principles & Strategy (The Dryden Press series in marketing). Thomson Learning, Stamford

Babbie, E 2001. The Practice Of Social Research. Wadsworth/Thomson Learning, Belmont

Biel, A. 1997. Discovering brand magic: the hardness of the softer side of branding.

International Journal of Advertising, 16, 199-210.

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Brieger, C. 2013 Exploring New Communication Strategies for a Global Brand - Transmedia Storytelling and Gamification. Norwegian School Of Economics

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Constantinides, E. and Fountain, S.J. 2008. Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9, 231–44.

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Haryo Asmaperdana Cooper, D.R. & Schindler, P.S. 2011. Business Research Methods. McGraw-Hill, New York

Creswell, J.W. 2013. Qualitative Inquiry & Research Design : Choosing Among Five Approaches (Third Edition), Sage Publications, California

Davis, M. 2006. More Than a Name: An Introduction to Branding, Bloomsbury, United Kingdom

Denzin N.K. & Lincoln Y.S. 2011. The SAGE Handbook of Qualitative Research, Sage Publications, California

Donsbach, W 2008. The International Encyclopedia Of Communication Volume IV, Blackwell Publishing, Oxford

eMarketer, 2013. B2C Ecommerce Climbs Worldwide, as Emerging Markets Drive Sales Higher, Viewed 10 March 2017. https://www.emarketer.com/Article/B2C- Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004 Ehpedia 2015. https://ehpedia.com/biografi-pendiri-bukalapak-profil-achmad-zaky/

Fog et al 2010. Storytelling: Branding in Practice, 24. Springer, Berlin

Gronroos, C. 2004. The relationship marketing process: communication, interaction, dialogue, value. Journal of Business and Industrial Marketing, 19(2), 99–113.

Gunelius, S. 2013. 5 Secrets to Use Storytelling for Brand Marketing Success.

Viewed17 January 2017. http://www.forbes.com/

Haven, K. F. 2000. Super Simple Storytelling: A Can-do Guide for Every Classroom, Every Day. Colorado: Teacher Ideas Press.

Fill, Chris. 2009. Marketing Communications Interactivity, Communities, and Content, Pearson Education Limited, Harlow

Hughes, G. and Fill, C. (2007), Redefining the nature and format of the marketing communicationsmix. The Marketing Review, 7(1), 45–57.

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Haryo Asmaperdana Holt, D. B. 2003. What Becomes an Icon Most? Harvard Business Review, 81 (3), pp.

43-49.

Holt, D. B. 2004. How brands become icons: the principles of cultural branding, Harvard Business School Press, Boston

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Jensen, Rolf.(2002) Storytelling in management, marketing and advertising. Dream Company Inc.

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Kaskus, 2016. https://bantuan.kaskus.co.id/hc/id/articles/214603738-Sejarah- KASKUS

Kiani, R.G. 1998. Marketing opportunities in the digital world, Internet Research, Vol. 8 Iss: 2, pp.185 – 194.

Kothari, C.R. 2004. Research Methodology Methods & Techniques. New Age International Limited. New Delhi

Kompas.com, 2016. Pengguna Internet di Indonesia Capai 132 Juta, Viewed 12 March 2017.http://tekno.kompas.com/read/2016/10/24/15064727/2016.pengguna.internet.di.i ndonesia.capai.132.juta.

Kotler, P. 2000. Marketing Management. Prentice Hall, India

Kotler, P. & Keller, K. 2014. Marketing management (14th edition). Prentice–Hall.

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Kotler, P & Pfoertsch, W. 2008. B2B Brand Management, Springer, Berlin

Kotler, P. Kartajaya, H.Setiawan, I. 2016. Marketing 4.0: Moving from Traditional to Digital, Wiley: UK

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Haryo Asmaperdana Kuhn, R.F 2005. Decameron and the Philosophy of Storytelling – Author as Midwife and Pimp. New York, New York: Columbia University Press.

Lindlof, T.R. & Taylor B.C. 2011. Qualitative Communication Research Methods.

Sage, Caifornia

Littlejohn, SW, Foss, KA 2009. Encyclopedia of Communication Theory, Sage Publications, California

Love, H. 2008. Unraveling the technique of storytelling. Strategic Communication Management, 12 (4): 24-27.

Lundqvist, A., Liljander, V., Gummerus, J., & van Riel, A. 2013. The Impact of Storytelling on the Consumer Brand Experience: The Case of a Firm-originated Story.

Journal of Brand Management, 20 (4), pp. 283-297.

Macdonald, S. & Headlam N. 2009. Research Methods Handbook. CLES Malmelin, N. & Hakala, J. Radikaali brändi. Talentum, Finland

Matthews, R. & Wacker, W. 2008. What's Your Story? Storytelling to Move Markets, Audiences, People and Brands. Pearson Education, New Jersey

McCarthy J. & W. D. Perreault, Jr. 2004. Basic marketing (5th edition). Burr Ridge, Illinois

Miller, E 2010, ‘Theories of Story and Storytelling’, World Storytelling Institute . Miller, N. 1965. Involvement and dogmatism as inhibitors of attitude change. Journal of Experimenrd Social Psychology, 1, 121-132.

Mort, Sullivan G; Drennan, Judy 2002, ‘Mobile digital technology: Emerging issue for marketing”, The Journal of Database Marketing’, Volume 10, Number 1, pp. 9-23.

Mualla, Naji. 2007. Trade Promotion: Integrated communicative marketing entrance (Second Edition). Wael Foundation for copying, Amman

Munshi, MSS MUNSH 2012, “Digital matketing: A new buzz word”, International Journal of Business Economics & Management Research, Vol.2 Issue 7

Nussenbaum, A 2015, How Online Marketplaces have changed the world, MIRAKL, viewed 11 March 2017. https://www.mirakl.com/online-marketplaces-change-the- world/

Obydat, Mohammed Ibrahim 2004. Consumer behavior, behavioral entrance (Fourth Edition). Wael Foundation for copying, Amman

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Haryo Asmaperdana Otaniemi, L. 2014. Storytelling Marketing and its impact on Developing Company Brand Identity. Laurea University of Applied Sciences

Papadatos, C. 2006. The art of storytelling: how loyalty marketers can build

emotional connections to their brands. Journal of Consumer Marketing, 23 (7): 382- 384.

Parsons, A.J, Zeisser, M, Waitman M. 1996. Organizing for digital marketing McKinsey Quarterly

Petty, R. E., & Cacioppo. J. T. 1986. THE ELABORATION LIKELIHOOD MODEL OF PERSUASION. ADVANCES IN EXPERIMENTAL

SOCIAL PSYCHOLOGY. VOL. 19

Petty, R.E., Kasmer, J.A., Haugtvedt, C.P., & Cacioppo, J.T 1987. Source and

message factors in persuasion: A reply to Stiff's critique of the Elaboration Likelihood Model. Communication Monographs

Reinhard, J.C. 2006. Communication Research Statistics. Sage, London

Reinhard, J.C. 2008. Introduction to Communication Research. Mcgraw-Hill 2008 Ropo, J.P. 2009, ‘Brands and Branding Creating a Brand Strategy’. TAMPEREEN AMMATTIKORKEAKOULU UNIVERSITY OF APPLIED SCIENCES BUSINESS SCHOOL

Rubin, H. J., & Rubin, I. S. 2005. Qualitative Interviewing: The art of hearing data (2nd ed.).Sage, California

Rubin, R.A, Rubin , Harisdakis, P. 2010. Communication Research : Strategies and Sources. Cengage Learning, California

Sekaran,U & Bougie, R. 2009. Research Methods for Business: A Skill Building Approach. Wiley, New York

Sherif, M., & Hovland, C. I. 1961. Social judgment: Assimilation and contrast effects in communication and attitude change. New Haven, CT: Yale University Press.

Smith, S.M. & Albaum,G.S. 2010, Fundamentals of Marketing Research 1st Edition.

SAGE, California

Smyt.G. 2007. The History of Digital Marketing, Inetasia

Song, YB 2001. Proof That Online Advertising Works, Atlas Institute, Seattle, WA, Digital Marketing Insight

Sweetland, R. 2016. Elements of Story or Fiction - character, setting, plot, point of view, style, tone, theme, Dr. Robert Sweetland's Notes.

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Haryo Asmaperdana Tarvainen, E. 2013. Storytelling as a branding tool in social media.

Techinasia, 2016. [Update] Kumpulan Toko Online Populer di Indonesia, viewed 20 February 2017. https://id.techinasia.com/toko-online-populer-di-indonesia

Tracy, S.J. 2013. Qualitative ResearchMethods Collecting Evidence, Crafting Analysis,Communicating Impact. Wiley-Blackwell, West Sussex

Tripp, D. H. 1983. Co-authorship and negotiation: The interview as an act of creation.

Interchange

Trochim, W. 2006. Inferential Statistics.

http://www.socialresearchmethods.net/kb/sampling.php, Accessed 15th May 2017 Väre, S.E. 2014. Storytelling Advertising – a Visual Marketing Analysis

Vu, T.T, Siiri M. 2014. Storytelling marketing and its impact on developing company brand identity, case company Zara. Laurea University Of Applied Sciences

Wimmer, R.D. & Dominick, J.R. 2001. Mass Media Research : An Introduction.

Wadsworth, California

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