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Reference List on Marketing Strategies and Customer Engagement

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62 DAFTAR PUSTAKA

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63 De Matos, C. A., & Rossi, C. A. V. (2008). Word-of-Mouth Communications in Marketing: A Meta-Analytic Review of The Antecedents and Moderators.

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64 Lee, T. (2005). The Impact of Perceptions of Interactivity on Customer Trust and Transaction Intentions in Mobile Commerce. Journal of Electronic Commerce Research, 6(3), 165–180. https://doi.org/10.1145/1964921.1964953

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65 Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement:

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