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DAFTAR PUSTAKA

Aaker, D. (2013). Manajemen Pemasaran Strategi (kedelapan).

Alma, b. (2011). Manajemen Pemasaran dan Pemasaran Jasa. alfabeta.

Ananda, F., Putra, R., & Hendrastyo, v. (2017). Kesuksesan Implementasi System Application Product (SAP) studi kasus di PT. Semen Padang.

Arikunto, S. (2002). prosedur penelitian suatu pendekatan praktek. Rineka Cipta.

Assauri, sofjan. (2013). manajemen pemasaran. rajawali pers.

Fajar, I., & sugianto. (2020). the Influence of Product Quality, Service Quality, Product Differentiation, Price Perception, and Promotion on Purchasing Decisions of Gostreet Beauty Products. 1(1), 284–289.

firmansyah, anang. (2019). Pemasaran Produk dan Merek Planning dan Strategy. penerbit qiara media.

Fure. (2013). , Lokasi Keberagaman Produk Harga & Kualitas Pelayanan Pengaruhnya Terhadap Minat Beli Pada Pasar Tradisional Bersehati Calaca. Jurnal EMBA.

hadi brata, B., Husani, S., & ali, hapzi. (2017). The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies, 2(4B), 433–445. https://doi.org/10.21276/sjbms

Haro, A., Oktaviana, D., Trimulia Dewi, A., Anisa, W., & Suangkupon, A. (2020). The Influence of Brand Image and Service Quality towards Purchase Intention and Its Impact on the Purchase Decision of Samsung Smartphone. KnE Social Sciences, 2020, 329–

336. https://doi.org/10.18502/kss.v4i6.6609 hery. (2018). perencanaan bisnis. pt grasindo.

Husni Mubarok. (2018). Pengaruh Citra Merek, Harga Dan Promosi Terhadap Keputusan Pembelian Bandeng “Bresto” Di Ud. Arshaindo, Gresik. Jurnal Pendidikan Tata Niaga (JPTN), 6(4), 79–88.

Jasmani, & Sunarsi, D. (2020). The Influence of Product Mix, Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang.

PINISI Discretion Review, 3(2), 165–174. https://doi.org/10.26858/pdr.v1i1.13409 Keller, L. K. (2013). Strategic Brand Management (4th Editio). PEARSON.

Khumairo, lukina, ninik, & kasim, kasno t. (2018). Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Kopi Kapal Api Di Lumajang Khumairo’ 1 STIE Widya Gama Lumajang. 1(1), 262–270.

Kotler, & Keller. (2012). Marketing Management: Personal Education (14th ed.).

Kotler, P., & amstrong, gary. (2012). prinsip pemasaran (13th ed.). erlangga.

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Sitompul, S. S. (2019). MODEL ANALISIS PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN XIAOMI SMARTPHONE. 2, 322–334.

Sudaryono. (2016). Manajemen Pemasaran Teori & Implementasi. CV Andi Offse.

Sugiono. (2017). Metode Penelitian Bisnis. alfabeta.

sugiyono. (20019). Metode Penelitian Kuantitatif Kualitatif dan R& D. alfabeta.

Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif dan R & D. alfabeta.

Suhaily, L., & Darmoyo, S. (2017). Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product). Jurnal Manajemen, 21(2), 179–194. https://doi.org/10.24912/jm.v21i2.230 Tjiptono, F. (2011). Manajemen & Strategi Merek (1st Editio). ANDI.

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DAFTAR LAMPIRAN

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Lampiran 1. Biodata

A. Identitas Diri

Nama Lengkap : Siti Nur Fatimah Jenis Kelamin : Perempuan

NIM 01218129

Tempat, Tanggal Lahir : Surabaya, 03 Juni 1998

Alamat : Jl. Kejawan Gebang II/23, Surabaya

Email : [email protected]

Program Studi : Manajemen

Fakultas : Ekonomi dan Bisnis

Perguruan Tinggi : Universitas Narotama Surabaya

B. Riwayat Pendidikan

SMA YAPITA Surabaya 2013 – 2016

SMP YAPITA Surabaya 2010 – 2013

SD YAPITA Surabaya 2004 – 2010

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Lampiran 2. Sertifikat Conference

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Lampiran 3. Berita Acara Bimbingan Skripsi

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Lampiran 4. Plagiasi

Referensi

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