Differentiation of Job Enrichment Implementation Model Toward Employee Engagement and Competitive Advantage
Value View from Conventional Perspective and Islamic Perspective At PT Bank Aceh Syariah
Emi Wakhyunia a,1, Asmuni a,2, Rizal Agus a,3
a Universitas Islam Negeri Sumatera Utara Medan
1 emiwakhyuni@dosen.pancabudi.ac.id, 2 asmuni@uinsu.ac.id,3rzanst@yahoo.co.id
* corresponding author
I. Introduction
With the expanding number of enterprises in many industrial sectors, competition between corporations is becoming more intense in today's con-temporary century. The banking industry is one of Indonesia's fastest-growing in-dustries. Indonesia is one of the countries that has implemented a dual banking system, in which conventional and Islamic banks coexist. As a result, the degree of competitiveness in these two industries will be intertwined." Until date, according to the Sharia Banking Statistics for 2020, the number of conventional commercial banks has fallen, from 115 in 2018 to 110 in 2020. Although the number of Islamic banks in Indonesia is still tiny when compared to conventional banks, Islamic banking in Indonesia continues to grow. The number of Islamic commercial banks in Indonesia has increased to 14 as of January 2020, up from 13 in 2018.
PT. Aceh Sharia Bank is one of the Islamic commercial banks in Indonesia that has the ability to grow and gain a competitive edge. PT. Bank Aceh Syariah now operates 26 operational head offices or branch offices, 89 sub-branch offices or Sharia Service Units, and 28 cash offices in Indonesia. The Infobank Research Bureau (birl) found that Bank Aceh Syariah's overall growth was extremely strong
ARTICLE INFO A B S T R A C T
Article history:
Received 20 May 2022 Revised 6 Aug 2022 Accepted 13 Sept 2022
Indonesia is one of the countries that adopt a dual banking system, where conventional banks and Islamic banks operate simultaneously. This causes competition between the two. When compared to conventional banks, the number of Islamic banks in Indonesia is still relatively small, but Islamic banking in Indonesia continues to increase. However, at Bank Aceh Syariah, the increase in the use of Islamic banks is not in line with the increase in the number of employees, where high employee turnover shows their low employee engagement so that it can affect company competition. The goal of this study was to see how disparities in the effect of Job Enrichment on employee engagement and competitive advantage at PT affected employee engagement and competitive advantage. Bank Aceh Syariah is viewed from both a traditional and Islamic standpoint. This study used a quantitative research method with a total sample size of 346 respondents. This study was split into two parts: (1) Model Suitability Testing and (2) Hypothesis Testing with SEM (Structural Equation Model) analysis. The findings of this study show that the effect of job enrichment on employee engagement has a significant impact from both a conventional and Islamic perspective, as well as the effect of job enrichment on competitive advantage from both a conventional and Islamic perspective, which has a significant impact, and the effect of employee engagement. From both a conventional and an Islamic standpoint, competitive advantage has a tremendous impact. When the results of the influence of each variable seen in the Islamic perspective are compared to the influence of the variables seen in the conventional perspective, the results of the influence of each variable seen in the Islamic perspective have a higher value. This demonstrates that each of the employees of PT. Bank Aceh Syariah has a person who believes in and fears Allah SWT, and that Islamic values and sharia principles are observed in their work.
Copyright © 2022 International Journal of Artificial Intelegence Research.
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Keywords:
Job Enrichment;
Employee Engagement;
Islamic Perspective, Bank Aceh Syariah
based on financial performance. Higher business growth, 18.76 trillion, is demonstrated when compared to the Islamic banking industry, which is represented by 13 BUS business units and 21 Sharia business units (bank assets increased by 23.03 percent year-on-year in June 2017). At the same time, Islamic banking wealth climbed by 6.08 percent, or $378.20 trillion, over the same period. Bank Aceh Syariah can also boost its cash flow by more than 100% in terms of profit. If the bank's profit at the end of 2016 was IDR 101.182 billion, it climbed by 104.82 percent in 2017 to IDR 207.89 billion for six months in a row. Meanwhile, the profit of the Islamic banking business increased by 10.07 percent year on year to Rp. 2.31 trillion in June 2017.
The biggest challenge that PT. Bank Aceh Syariah is presently facing is the existence of Aceh Qanun rules no. 11 of 2018 concerning Sharia Financial Institutions (Qanun LKS), which states that all financial institutions, including banks, operating in Aceh Province must follow sharia principles.
The LKS Qanun has been in effect since January 4, 2019, and all financial institutions operating in Aceh Province must comply with its regulations within three years of its implementation. Following the passage of the Aceh Qanun on Sharia Financial Institutions (LKS), a new map of banking 'competition' emerged in Aceh. Apart from the conventional banks that have 'left' Aceh, there are plans to join a number of Himbara Syariah banks, including BRI Syariah, BNI Syariah, and Bank Mandiri Syariah, to form Bank Syariah Indonesia (BSI), which will give a new dimension to the Veranda of Mecca. As a result, several activities are required from various viewpoints to raise the value of competitive advantage.
The ability to accomplish something well enough to outperform competitors is referred to as a competitive advantage. A corporation will have a competitive advantage if it pursues an existing or potential competitor's plan while not pursuing a value creation strategy. Competitive advantage can be defined as a condition of having a company that is superior than competitors, based on the many definitions mentioned above. In Islam, the concept of competitive advantage is suggested in verse 148 of Q.S Al-Baqarah "And there is a Qibla (itself) for each ummah, which he faces towards him. As a result, compete (in doing) well. Allah will undoubtedly gather you all, no matter where you are (on the Day of Resurrection). Allah has complete control on everything".
Allah and His messengers are strongly encouraged to compete in virtue, as evidenced by the hadith.
It is vital to compete for good in order to enjoy Allah SWT's pleasure. The importance of competing for good when attempting to be the greatest is similar to the concept of competitive advantage.
Because the tendency of society or consumers in choosing products or services is the quality of the products or services given, one of the keys to the notion of competitive advantage is the creation of quality-oriented products and services.
In addition to the competitive hurdles that PT. Bank Aceh Syariah faces, the company also has to deal with the issue of personnel turnover. The rising rate of staff turnover is an indicator of the company's health. Employees are, as we all know, an organization's or Company's most valuable asset.
The success of an organization or a corporate management, according to Handoko is largely influenced by the use of human resources.. As a result, in order to continue contributing to the company's organization, employees must be appropriately managed. Managing human resources or employees, on the other hand, is difficult because each individual has a unique set of thoughts, statuses, desires, and backgrounds. The employee turnover rate of Aceh Syariah Bank from 2016 to 2019 is shown in the table below:
Table 1. Employee Turnover Rate at Bank Aceh Syariah from 2016 to 2019 Year Turnover Total Employee Total Persentage
Employee Log In Employee Log Out
2019 - 61 2.012 3,03%
2018 218 41 2.073 2,21%
2017 16 19 1.896 1,00%
2016 42 31 1.899 1,63%
a. Source: Annual Report
The percentage of employee turnover at PT. Bank Aceh Syariah has increased every year, as shown in the table above. This is a significant issue for the organization, given the number of personnel departing due to retirement and resignation for various reasons. As a result, the corporation is required to assess the amount of its employees' engagement.
The most crucial thing to consider in keeping people motivated, enthusiastic, and confident in their work is employee engagement. Tanwar goes on to say that employee involvement not only helps to keep employees happy and motivated, but it also encourages them to put forth their best effort and work harder to improve organizational performance. It also fosters teamwork, which leads to increased productivity, profitability, customer satisfaction, and loyalty, as well as lower employee absenteeism and turnover rates. Employee engagement refers to an employee's commitment to working hard to achieve corporate goals. The value of hard effort is also mentioned in Allah's revelation, Al-Quran Surah Az-Zumar verse 39, which says, "O my people, work according to your circumstances, indeed I will work (as well), and then one day you will know."
An order is made in that verse, and it has a legal validity that must be followed. Whoever disobeys Allah's mandate by passively refusing to work has disobeyed Allah's command. "Work for the advantage of your world as if you will live forever, and work for the benefit of your hereafter as if you will die tomorrow morning," said one of the Prophet Muhammad's companions, Abdullah bin Amr bin al-Ash.ra.
The issue of competitive advantage and employee engagement is a challenge that the company's HR management must address and resolve. Implementing work enrichment for employees is one of the measures that organizations may undertake to boost the value of competitive advantage. From both a conventional and an Islamic perspective, the development program through work enrichment is expected to improve motivation, loyalty, and a sense of belonging among all human resources at Bank Aceh Syariah. As a result, it is envisaged that management at PT. Bank Aceh Syariah will be balanced in both general and religious terms.
II. Methods
This study aims to determine how the effect of the application of the job enrichment model on employee engagement and strengthening the value of the company's competitive advantage from an Islamic perspective. This study examines the theories of HR management that are linked to the Islamic view. The research method used in this study is quantitative. The quantitative method is by using SEM (Structural Equation Modeling) analysis. SEM is a set of statistical techniques that allow the simultaneous testing of a relatively complex set of relationships. This complex relationship can be interpreted as a series of relationships built between one or several dependent variables (endogenous) with one or several independent variables (exogenous), and these variables are in the form of factors or constructs built from several indicators that are observed or measured directly. SEM can be described as an analysis that combines the approaches of factor analysis, structural model, and path analysis.
The population is all the objects to be studied. In this study, the population is employees of all work units of Bank Aceh Syariah as many as 1,854 people. While the sampling technique in this study used the purposive sampling technique. Purposive sampling is a sampling technique with certain considerations. The reason for using the purposive sampling technique is because not all samples have criteria that are by what the author has done. The sampling criteria in this study are as follows:
1. All employees of the Bank's Work Unit
2. All permanent employees of Bank Aceh Syariah 3. All employees holding positions as Clerk
Table 2. Sample Selection Criteria
Sample Selection Criteria Amount
All employees of the Bank's Work Unit 1.854
All non-permanent employees of Bank Aceh Syariah Head Office and Bank Aceh Medan Branch Office. 123
All employees who are not clerks 1.385
Sample Total 346
b. Source: processed data, 2019
From the total number of all employees of the Bank Aceh Syariah Work Unit then the population selected to be the sample data used in the study was 346 respondents.
Data collection is a research stage where researchers conduct activities to meet research respondents and ask them to fill out research questionnaires (if using questionnaires as research
instruments); observing activities (if using an observation guide such as a checklist); record numbers or words related to the research topic (if using the documentation guide); or other relevant activities.
However, due to the pandemic condition and the location of the respondents who are located outside the area, this activity is carried out online using the google form. The data used in this study are as follows:
1) Primary Data
Primary data obtained through questionnaires. At the time of data collection, the researcher explained the time, objectives, benefits, and implementation procedures to prospective respondents and those who were willing to participate were asked to sign an informed consent. Respondents who are willing to fill out the questionnaire are allowed to ask if there are questions that are not understood.
After completing the questionnaire, the researcher checked the completeness of the data and if there was missing data, it could be completed immediately. Furthermore, the data that has been collected is analyzed.
2) Secondary Data
Secondary data is obtained by studying various reading sources, such as books, journals, articles that are closely related to the performance of Bank Aceh Syariah employees. The documents in this research are used to collect supporting data to understand and analyze organizations implemented in government. The data includes official documents consisting of Annual Report Management and data related to employee turnover.
The data analysis technique used in this study is Path Analysis, in this technique using the significance level. Path analysis used is Path Analysis of the mediation model (two paths). This refers to the X variable which is connected to the Z variable, then the results are connected to the Y variable.
Jonathan Sarwono reveals the notion of Path analysis (path analysis) is an analytical technique used to analyze the inherent causal relationship between variables arranged in a temporary order by using path coefficient as a value in determining the magnitude of the effect of the exogenous independent variable on the endogenous dependent variable.
Path analysis was first developed by Sewall Wright which aims to explain the direct and indirect effects of a set of exogenous variables on a set of endogenous variables. Path analysis has a function to know and identify the structural relationship between variables (ie exogenous variables to endogenous variables). In addition, other features that can be captured from the existence of this path relationship are direct influence, indirect effect, and total effect between variables. The data analysis tool used is the Structural Equation Model from the LISREL statistical package. Bacon mentions that as a structural equation model, LISREL is often used in marketing research and strategic management.
The LISREL causal model shows structural measurement and problems and is used to analyze and test the model hypotheses.
III. Result and Discussion
A. The Goodness of Fit Test Path 1 (the influence of variables seen from the conventional perspective)
The estimation results from the first path network model are shown through the following path diagram:
Fig. 1. Path Diagram (t-value) Source: Processed Data, 2021 (lisrel)
The GOFI value for the path model from the research model above can be seen in the table below:
Fig. 2. Path Diagram (t-value) Source: Processed Data, 2021 (lisrel)
Table 3. Goodness of Indices (GOFI) Model Path 1
GOFI Result Value Standard Value Conclusion Chi-Square 0,0000 Expected small Fit
Df/Degree of Freedom 101 df > 0 Fit
NFI 0,909 NFI ≥ 0,90 Fit
NNFI/TLI 0,902 NNFI ≥ 0,90 Fit
CFI 0,918 CFI ≥ 0,90 Fit
IFI 0,918 IFI ≥ 0,90 Fit
Standardized RMR 0,05 Standardized RMR ≤ 0,05 Fit
c. Source: Processed Data, 2021 (lisrel)
From the table data above, it is obtained that GOFI (Goodnes of Fit) value describes how well or fits a series of observations with the model. The Goodness of Fit measure usually summarizes the difference between the observed value and the value used. Test the suitability of the model in path analysis.
Based on the table above, it can be seen that for the first model, the GOFI, Chi Square, Df/Degree of Freedom, NFI, NNFI, CFI, IFI, standardized RMR indicators show a good GOFI value (fulfilled).
This study uses a 95% confidence level with a t-value limit of 1.96. In testing the validity and reliability before testing the model, all variables in the study have passed the validity and reliability test.
B. The Goodness of Fit Test Path 2 (the influence of variables seen from an Islamic perspective) The estimation results from the first path network model are shown through the following path diagram:”
The GOFI value for the path model from the research model above can be seen in the table below:
Table 4. Table 4. Goodness of Indices (GOFI) Model Path 2
GOFI Result Value Standard Value Conclusion
Chi-Square 0,0000 Expected Small Fit
Df/Degree of Freedom 1 df > 0 Fit
NFI 0,994 NFI ≥ 0,90 Fit
CFI 0,994 CFI ≥ 0,90 Fit
IFI 0,994 IFI ≥ 0,90 Fit
Standardized RMR 0,0273 Standardized RMR ≤ 0,05 Fit
GFI 0,965 GFI ≥ 0,90 Fit
d. Source: Processed Data, 2021 (lisrel)
From the table data above, it is obtained that GOFI (Goodnes of Fit) value describes how well or fits a series of observations with the model. The Goodness of Fit measure usually summarizes the difference between the observed value and the value used. Test the suitability of the model in path analysis (path analysis).
Based on the table above, it can be seen that for the second model, the GOFI, Chi Square, Df/Degree of Freedom, NFI, CFI, IFI, standardized RMR and GFI indicators show good GOFI values (close fit). This study uses a 95% confidence level with a t-value limit of 1.96. In testing the validity and reliability before testing the model, all variables in the study have passed the validity and reliability test.
C. Hypothesis Results
Based on the results of Figures 1 and 2 above, it can be found that the hypothetical results of the direct effect of job enrichment on employee engagement and competitive advantage are as follows:
1. From a traditional standpoint, it states that job enrichment has an effect on employee engagement, based on the H1 hypothesis. The t-value in the path analysis in this study is 24.25 > 1.96, indicating that job enrichment has a significant effect on employee engagement from a traditional standpoint.
As a result, the hypothesis H1 can be accepted.
2. Furthermore, from a traditional standpoint, hypothesis H2 argues that job enrichment has an influence on competitive advantage. The t-value in the route analysis in this study is 14.50 > 1.96, indicating that job enrichment has a significant effect on competitive advantage from a traditional standpoint. As a result, the hypothesis H2 can be accepted.
3. And in the H3 hypothesis, it states that there is an effect of employee engagement on competitive advantage from a conventional perspective. In this study, it can be seen that the t-value in the path analysis is 4.08 > 1.96 which indicates that employee engagement has a significant influence on competitive advantage from a conventional perspective. So it can be stated that the hypothesis H3 is accepted.
4. Based on the H4 hypothesis, it states that there is an effect of job enrichment on employee engagement from an Islamic perspective. In this study, it can be seen that the t-value in the path analysis is 36.07 > 1.96 which indicates that job enrichment has a significant effect on employee engagement from an Islamic perspective. So it can be stated that the hypothesis H4 is accepted.
5. Furthermore, in hypothesis H5, it states that there is an effect of job enrichment on competitive advantage from an Islamic perspective. In this study, it can be seen that the t-value in the path
analysis is 20.81 > 1.96 which indicates that job enrichment has a significant effect on competitive advantage from an Islamic perspective. So it can be stated that the hypothesis H5 is accepted.
6. And in hypothesis H6, it states that there is an effect of employee engagement on competitive advantage from an Islamic perspective. In this study, it can be seen that the t-value in the path analysis is 18.23 > 1.96 which indicates that employee engagement has a significant influence on competitive advantage from an Islamic perspective. So it can be stated that the hypothesis H6 is accepted.
Based on the explanation above, the tabulation of the effect of job enrichent on employee engagement and competitive advantage is obtained from the following variables:
Table 5. The Direct Effect of Job Enrichment on Employee Engagement and Competitive Advantage from a Conventional Perspective
Hypothesis Relationship of Influence
t-value Description
H1 X → Z 24,25 Accepted
H2 X → Y 14,50 Accepted
H3 Z → Y 4,08 Accepted
e. Source: Processed Data, 2021 (lisrel)
Table 6. The Direct Effect of Job Enrichment on Employee Engagement and Competitive Advantage seen from an Islamic perspective
Hypothesis Relationship of Influence
t-value Description
H4 X → Z 36,07 Accepted
H5 X → Y 20,81 Accepted
H6 Z → Y 18,23 Accepted
f. Source: Processed Data, 2021 (lisrel)
Tables 5 and 6 illustrate the direct effects, which partially define the replies to the research hypotheses, namely the influence of X on Z, the effect of X on Y, and the effect of Z on Y. The overall influence relationship between the variables X, Z, and Y has a considerable influence based on the t- value, both from a conventional and Islamic standpoint.
Discussion
Based on the description above, the following is a discussion of the research results:
1. Several ideas have claimed that work enrichment improves employee organizational engagement, according to past research. Saks discovered that job design that meets five job criteria (skill variety, task identity, task relevance, autonomy, and job-related feedback) might influence a person's degree of engagement. Work arrangements that allow individuals to maximize the use of their abilities and knowledge, according to Wollard and Shuck, can help employees feel more active and engaged in the firm. According to the findings of a field study conducted on PT. Bank Aceh Syariah workers, job enrichment has a substantial impact on employee engagement from a traditional standpoint. This demonstrates that at PT. Aceh Sharia Bank, job enrichment with indicators such as giving two or more tasks at the same time, creating natural work units, building relationships with customers, expanding work vertically, and opening feedback channels has a significant impact on employee engagement.
2. A firm's capacity to harness internal strengths to adapt to external environmental possibilities while avoiding external dangers and internal weaknesses gives it a competitive advantage. It is envisaged that through improving human resources through job enrichment, competitive advantage will improve as well. Job enrichment is a strategy for improving intrinsic motivation and job happiness.
Job enrichment has an impact on employee work motivation, according to study undertaken by Nawaz and Ongkowidjodjo. Employees will work as hard as they can to achieve management goals and improve the company's competitive edge if they are more motivated.
3. This research shows that the implementation of job enrichment for Bank Aceh Syariah employees has motivated employees so that job enrichment can have a significant effect on competitive advantage.” Employee engagement is the major business driver for the success of the company's organization, according to Swarnalatha and Prasanna's research titled "Leveraging Employee Engagement for Competitive Advantage: HR's Strategic Role." Employees that are engaged work harder, are more loyal, and are willing to go above and beyond for the company's success. The findings of field research conducted on workers of PT. Bank Aceh Syariah support the idea indicated above. Due to the strong attachment of employees to the firm, it can be noticed that the employees of PT. Bank Aceh Syariah feel challenged and inspired to grow their company's competitive edge.
4. In the view of Islam, Muslims are required to work hard to improve the standard of living of humans themselves as the prophet Muhammad SAW said "Poverty is actually closer to kufr".
Furthermore, the Prophet in his prayer asked to be kept away from the lazy nature and slander of poverty, the prayer is:
َ و ْرُعَِنْبَ ِما شِهَ ْن عَ ٌبْي ه ُوَا ن ثَّد حٍَد س أَُنْبَىَّل عُمَا ن ثَّد َ ح
ََمهَّللاَىَّل صََّيِبَّنلاََّن أَا هْن عَمهَّللاَي ِض رَ ة شِئا عَ ْن عَِهيِب أَ ْن عَ ة
ََِة نْتِفَ ْنِم وَ ِرْب قْلاََِبا ذ ع وَ ِرْب قْلاَِة نْتِفَ ْنِم وَ ِم رْغ مْلا وَ ِم ثْأ مْلا وِم ر هْلا وََِل س كْلاَ نِمَ كِبَُذوُع أَيِ نِإََّمُهَّللاََُلوُق يَ نا كَ مَّل س وَِهْي ل ع
ََيِ ن عَْلِسْغاََّمُهَّللاَِلاَّجَّدلاَِحيِس مْلاَِة نْتِفَ ْنِمَ كِبَُذوُع أ وََِرْق فْلاَِة نْتِفَ ْنِمََ كِبََُذوُع أ وَى نِغْلاَِة نْتِفَ ِ ر شَ ْنِم وَ ِراَّنلاَِبا ذ ع وَ ِراَّنلا
َِبْل قَِ ق ن وَِد ر بْلا وَِجْلَّثلاَِءا مِبَ يا يا ط خ
ََا م كَ يا يا ط خَ نْي ب وَيِنْي بَْدِعا ب وَ ِس نَّدلاَ نِمَ ض يْب ْلْاَ ب ْوَّثلاَ تْيَّق نَا م كَا يا ط خْلاَ نِمَي
َِب ِرْغ مْلا وَِق ِرْش مْلاَ نْي بَ تْد عا ب
َ )يراخبلاَهاور(
From this prayer, we can know that the nature of being lazy and poor is so dangerous. Because people who are lazy will not be able to be creative and can only become servants who are full of empty dreams and it is even more worrying that people who are lazy and don't want to work are seen by society as useless trash, even though according to the hadith of the Prophet SAW, that
"The best of people are those who benefit others.”
The point must be embedded in our common belief that work is a mandate from Allah SWT, so that every individual Muslim develops a mental attitude that creativity grows to develop, enrich, and expand (job enrichment and enlargement), because he believes that by developing in his work, various activities and challenges will grow, indicating Allah SWT's growing trust in him.”
From an Islamic perspective, this is consistent with the findings in the field, which show that work enrichment has a substantial impact on employee engagement. According to the findings of this study, Bank Aceh Syariah personnel like demanding employment and are proud of the task that the company has committed to them. As a result, job enrichment might have an impact on employee engagement.
5. Furthermore, Muslims have been taught to carry out competitive advantage strategies as described in the Al-Quran Surah Al-Baqarah (2) verse 148 which reads:
َ و
ََّنِإََۚاًعيِم جَُ َّللَّٱَُمُكِبَِتْأ يَ۟اوُنوُك تَا مَ نْي أََِۚت َٰ رْي خْلٱَ۟اوُقِب تْسٱ فََۖا هيِ ل وُمَ وُهٌَة هْجِوٍَ لُكِل
ٌَريِد قٍَءْى شَِ لُكَ َٰى ل عَ َّللَّٱَ
Means:
“For each [religious following] is a [prayer] direction toward which it faces. So race to [all that is] good. Wherever you may be, Allah will bring you forth [for judgement] all together. Indeed, Allah is over all things competent”.
“It has been explained that this sentence is that humans should always compete in goodness and obey and accept orders from Allah SWT. In several translations of the Qur'an, people who compete in goodness are people who always do what is obligatory and sunnah, leaving all unlawful and makruh actions and some things that are permissible.
In a hadith narrated by al Baghawy from Abu Darda 'it is said: "As for those who compete in doing good, they will enter Paradise without reckoning, while those who are muqtashid will be judged with a light reckoning, and those who wronged themselves, they will be detained in the place of reckoning, so that he suffers first and then is admitted to heaven”. In this hadith, it can be understood that competing in goodness is highly recommended from both Allah and His
Messenger. There is a demand to compete in goodness aimed at getting the pleasure of Allah SWT.”
If this research is correct, the corporation must improve the quality of its Human Resources through job enrichment in order to gain a competitive advantage. Empirical data also reveal that job enrichment has a major impact on competitive advantage in the actual world. Job enrichment has the potential to boost employee engagement, which is believed to boost competitive advantage.
6. Surah Al-Baqarah (2) verse 148, Al-An'am (6) verse 152, Al-Hujurat (49) verse 13, Al-Baqarah (2) verse 30 explain the concept of competitive advantage, namely competing in terms of quality, different, according to the requirements of society in the present and future, inexpensive, and pray.
In this scenario, the company's high staff involvement can increase the sense of wanting to advance the company together by improving quality, creating product distinctiveness, changing consumer wants, adjusting prices, and, most significantly, praying for the company to progress and grow.
Employee engagement has an effect on competitive advantage, as proven by the findings of empirical investigations. As a sharia-oriented bank, Bank Aceh Syariah's competitive advantage is impacted by every employee's engaged attitude, where the emergence of a sense of working hard only for Allah SWT's pleasure, piety in work, and sincerity in work.
7. Based on the results of testing the effect of applying job enrichment on employee engagement and strengthening the value of competitive advantage from a conventional perspective and an Islamic perspective, it can be seen that the results of each test have differences. The effect of the application of job enrichment on employee engagement from a conventional perspective is 24.25, while the effect of the application of job enrichment to employee engagement from an Islamic perspective is 36.07. Furthermore, the effect of the application of job enrichment on competitive advantage seen from the conventional perspective is 14.50 while the effect of the application of job enrichment on competitive advantage from an Islamic perspective is 20.81. And the effect of employee engagement on competitive advantage seen from a conventional perspective is 4.08 while the result of the effect of employee engagement on competitive advantage when viewed from an Islamic perspective is 18.23.
When regarded as a whole, the Islamic perspective's results of each variable's effect have a higher value than the conventional perspective's results of each variable's influence. This demonstrates that each of the employees of PT. Bank Aceh Syariah has a person who believes in and fears Allah SWT, and that Islamic values and sharia principles are observed in their work. Humans must make God their objective in life by always praying for His pleasure, and Dasuqi's goal must be heaven
1. Similarly, success should be considered. To achieve prosperity in this world and the next, we must, of course, continually get closer to Allah swt. and become His chosen ones. This is in line with PT. Bank Aceh Syariah's goal statement, which states, "To become a bank that stimulates workers, customers, and stakeholders to implement sharia principles in a comprehensive muamalah (syumul)".
IV. Conclusion
Several conclusions can be drawn from the results and discussion of this research, among others, Job enrichment has a significant effect on employee engagement at PT. Bank Aceh Syariah seen from a conventional perspective, Job enrichment has a significant effect on competitive advantage at Bank Aceh Syariah from a conventional perspective, Employee engagement has an effect on competitive advantage at PT. Bank Aceh Syariah viewed from a conventional perspective, Job enrichment has a significant effect on employee engagement at PT. Bank Aceh Syariah seen from an Islamic perspective, Job enrichment has a significant effect on competitive advantage at Bank Aceh Syariah from an Islamic perspective, Employee engagement has an effect on competitive advantage at PT.
Bank Aceh Syariah is seen from an Islamic perspective and when viewed as a whole, the results of the influence of each variable seen from an Islamic perspective have a higher value than the influence of the variables seen in a conventional perspective. This shows that the employees of PT. Bank Aceh
1 K Ad-Dasuqi, Reasons of Happiness: Tips Menjadi Manusia Paling Bahagia Dunia Akhirat (Solo: Wacana Ilmiah Press, 2008).
Syariah has a person who believes and fears Allah SWT where Islamic values and sharia principles are seen in each of its employees in carrying out their work.
To increase the competitive advantage between Islamic banks, Bank Aceh Syariah needs to evaluate its HR development programs, because HR is one of the company's assets that supports the company's competitiveness. Islam always teaches its people to always compete in the goodness of Al- Baqarah 148 and Al-Hujarat 13 which explains that being "different" is important, because what distinguishes humans in the sight of Allah is their piety. In this case, the leadership/management of Bank Aceh Syariah can encourage its Frontliners employees with Islamic values in the process of developing their human resources. It is also important for companies to apply job enrichment models so that employees feel engaged, because if employees feel engaged with the company, then this can increase 3 (three) general behaviors known as 3S , namely say, stay dan strive..
References
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