View of The influence of Youtube beauty vloggers on Indonesian Muslim consumers purchase intention of halal cosmetic products
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INFLUENCE OF BRAND IMAGE, PRODUCT VARIATION, LIFESTYLE, EXPERIENTIAL MARKETING AND CELEBRITY ENDORSMENT ON THE PURCHASE DECISION OF MAYBELLINE COSMETIC PRODUCTS ON STUDENTS OF
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Reference groups has a positive and significant influence towards the shopping lifestyle, but it did not affect the purchase intention of online preloved fashion
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