ENGLISH AS THE LANGUAGE OF INTERNATIONAL
COMMUNICATION: THE PERCEPTION OF SOUVENIR SELLERS IN BATU CITY
SKRIPSI
BY
SELIA SETIANTI NPM 21801073016
ENGLISH EDUCATION PROGRAM
FACULTY OF TEACHER TRAINING AND EDUCATION UNIVERSITY OF ISLAM MALANG
2022
ENGLISH AS THE LANGUAGE OF INTERNATIONAL
COMMUNICATION: THE PERCEPTION OF SOUVENIR SELLERS IN BATU CITY
SKRIPSI Presented to:
Faculty of Teacher Training and Education University of Islam Malang
In partial fulfillment of the requirements for degree of Sarjana in English Language Education
BY
SELIA SETIANTI NPM 21801073016
ENGLISH EDUCATION PROGRAM
FACULTY OF TEACHER TRAINING AND EDUCATION UNIVERSITY ISLAM OF MALANG
2022
v
Rajprasit. K
.,
Hemchua S. (2015). The English Language & Communication in the International Workplace: An Examination of Thai Computer Engineering Professionals. 21(3), 109 – 124. Skripsi, English Education Department Faculty of Teacher Training and Education Islamic University of Malang. Advisor I: Dr. Dra. Hj. Mutmainnah Mustofa, M.Pd; Advisor II: Dr. Imam Wahyudi K, S.S.M.AKeywords: English language proficiency, communication skills, souvenir sellers, tourism environment
This skripsi is the result of research on the ability to communicate in English to souvenir sellers in the City of International Tourism. As for the background of this research, the researchers found indications of problems with souvenir sellers in the absence of English language skills in Batu City and Tourism City
To analyze the problem above, the researcher uses the theory of (Welch, Welch & Pikkeri: 2005) which formulates that English is a Lingua Franca or International Language. (Crystal 2003:124) formulated that International Tourists bring many effects of English speaking ability in international tourism cities.
(Snow, Donald 27 April 2001) discusses English as an international communication to interact with foreign people. Batu City has a tourist destination, of course, many souvenir sellers to meet the needs are collected from the Dinas Pariwisata Kota Batu. This research belongs to the type of qualitative research with analytical study methods on souvenir traders in Batu City. Data collection techniques in the form of participant studies, interviews, and questionnaires.
The results of the study showed that 15 participants were classified as
"Low" because they did not use English as a Job Recruitment and Job Promotion for souvenir sellers in Batu City. The second, the data show the participants choose "Never" because it has nothing to do with using English. Most of the
vi
things related or working relations with fellow Indonesians where almost all Indonesians do not have the possibility of cooperation with foreign countries, this causes not using English as a means of communication. The third, the data show the souvenir seller in communicating in English that the souvenir seller "Never"
deals with selling goods to foreign customers because of the lack of adequate English language skills but can be supported with the best service. The fourth, the data show that 4 participants have the ability to speak English well. So that the data obtained from the souvenir sellers in the background with education and social interaction. It can affect self-reported of English. The last, Based on the questionnaire and interview data, on percentages stated that Souvenir Sellers agreed that English as an international language should be used by souvenir sellers in serving customers from foreign tourists in Batu City.
Based on this findings indicate that the perception of souvenir sellers towards English as an international language needs to be understood and used to communicate or interact when buying and selling goods (souvenirs) or products to foreigners who visit the international tourist city in Batu.
CHAPTER I INTRODUCTION
This chapter provides some topics for readers with idea of the research to discuss. This chapter would discuss about the background of the study, problems of the study, objectives of the study, significances of the study, scope and
limitation of the study, and definition of the key terms.
1.1 Background of the Study
„The English language was created due to German invasions that came to the British Isles from what is now northwestern Germany and the Netherlands, which were provinces part of this European empire, on the other hand people from southern Denmark. At first, the language consisted of dialect groups, among which West Saxon stood out. English is the first international language for Indonesian people to know and learn‟ (Snow, Donald 2001 : 30 ). It means that the English is important language for people understanding which is as needs.
English is an international communication to interaction with internationally civilization. For example, International connection among countries, travelling, and trading market. What are the efforts of English Language to be internationally communication? One of the reasons English Language to be internationally communication that are easily to be learned, effort of international sellers, Industry Revolution in English, development of technology. English Language brought many effects for Indonesian Civilization. The positive effects are improving communication‟s ability, easily to be socialize among internationally people, easier for marketing relationship among country, get to two or more speaking ability with kindly indirect social which is consistent within communication. Negative effects are being obtained destruction of philosophy and truth in Indonesian Language, Culture and local languages be obtain solvent, because international language which is dominate in local region, not all of them companies are not allowed used Indonesian Language than English Language, to be able fading spirit of nationalism and proud in their own language and culture.
2
The ability to speak English is an oral ability that is obtained from the structure and vocabulary in clear communication (Risnadedi, 2001: 56-57) said that ”the ability to speak is more interconnected and difficult than people think, and learning to speak is like learning broad knowledge”.
According to “Kamus Besar Bahasa Indonesia” S are someone who‟s a job that sells a product to meet daily needs. However according to Economics Bibliography a merchant is a person or groups that buy and resell goods without changing formation and responsibility themselves with the directions of making an advantage. Trading in principle is the exchange of a commodity for another commodity different or the same commodity with a medium of exchange in the form of money. So the system of sellers is the form, attitude, the behavior, and considerations of the merchant. Tourism activities create demand, both consumption and investment, which will lead to the production of goods and services while traveling, tourists shopping. So that it directly causes the demand for these goods and services.
“Tourism is both a category of human behavior, and the multitrillion-dollar industry that caters to it. Research on tourism and environment crosses a wide range of social and natural science disciplines, and key contributions are scattered across many fields” (Ralf Buckle, 2011 :1 ). Some many places at the Malang are tourism environment like Batu City. Batu City had many some tourism environment places. Some of them like an ecotourism, zoo, and historical places.
Tourism and environment brought many effects are economic, social, and language. One of them is a language because the tourism city should be able many international languages include English Language. Than many social on Batu City are sellers, student, and civil servant. Sometimes sellers is using English Language depends on their customer if internationally civil has come their shop.
One of which is the development of souvenir production, in the Batu City area which is a creative special economic sector in East Java and certainly become an economic opportunity for the local community. This tourism development has an impact on the typical Batu souvenir market. Souvenir market in Batu City is a souvenir shopping center for domestic and foreign tourists who visit Batu city.
Batu City is a new city as a part of Malang Regency. This city is preparing itself to be able to plan, implement, evaluate a development projects independently so that this community will further improve welfare. Batu City which is located 800 meters above sea level will be full of natural wealth and enchanting beauty. Examples: natural resources such as: agriculture, fruits, souvenirs, and vegetables as well as panoramic views of mountains and hills. So it was dubbed "The Real Tourism City of Indonesia" by Bappenas.
Batu City has a national and international network because the Batu City is one of the tourist cities in Indonesian so it has a significant effect on the residents of Batu City, especially Batu City sellers. Therefore, the researcher raised a problem where souvenir sellers in tourist cities visited by foreigners had influence, which was related to the communication between them in buying and selling. Basically, the international language that is often used by everyone is English. Souvenir sellers who have a form of culture, tourist attractions that form the second and third cultures, namely activities that are generally inherent in humans in the form of behavior, customs and culture to produce and seek needs based on creativity and activities in the tourism area.
Tourism and souvenirs are two things that are interconnected. In general, tourists will buy something to take home. This matter closely related to the desire to immortalize the tourist experience within certain things. According to Graburn (1976), souvenirs are real evidence from a trip that is often shared with friends and relatives. But what tourists actually bring home is actually a memory from experience (Remigius Dewa, 1990). Items that tourist buy from a tourist area is the culture of the community concerned, as cultural identity and characteristics of a particular culture. Items included in So many souvenirs are sold in the souvenir market in the area Batu City in various types and forms, such as handicrafts, carving, weaving, painting, traditional musical instruments, and so on. Identical industrial activity with a production processes for which it needs to be supported by management (management) and marketing-products. This matter relates to the ability to utilize individuals, groups and social relations to support production activities.
4
Batu City has a strong tourist effect because the factors are having open communication interactions for local and foreign tourists, buying and selling activities that can help with daily needs only by relying on creativity or nobility of culture passed down from generation to generation, exchange information or shared that is very easy, channeling creativity that is very easy to find through handicrafts typical of Batu City craftsmen, and tourist attractions that spoil the eye can certainly take a break from saturated activities.
The effect of tourists has a standard that can make the area develop like a different city than usual or it can also be said as generally because it has a strong tourist influence so that the area will be different from other regions in Indonesia.
Batu City has a GDP (Gross Domestic Product) which relies on its tourist attractions. Souvenirs typical of Batu City, and all can be found there. However, the Batu City Government has special attention on its citizens, namely being able to communicate in English, ranging from educated children to its citizens who trade because it is necessary to be able to communicate in English due to the influence of international tourism.
Communicating in English is enough to have a significant impact on sellers, especially those in tourism cities. English is needed such as speaking English at work, service with international tourists, distribution from abroad, and media sponsorship to local and overseas based in English.
As previously mentioned, English is a communication tool in the workplace as an international language as a requirement for carrying out work related to computer management abroad, which is aimed at research subjects as computer engineering professionals. So the researcher finds out the occurrence of efforts in souvenir traders selling in tourist cities in serving buyers from abroad, efforts in exploring the situation in tourist cities against souvenir traders in serving buyers from abroad and identifying self-reported of souvenir sellers about English communication as international language.
1.2 Problem of the Study
Based on background of the research above, the researcher proposes the research questions as follows:
1. How necessary is English language proficiency for Souvenir Sellers in Batu City?
2. How often do Souvenir Sellers engage in interpersonal communication of English in Batu City?
3. What kinds of English communicative situations do Souvenir Sellers encounter most frequently in Batu City?
4. How Souvenir Sellers do self-reported their general English language proficiency, and abilities in terms of performing English-related tasks in Batu City?
5. What are the opinions of Souvenir Sellers regarding English communication in the workplace in Batu City?
1.3 Objectives of the Study
In accordance with the problem of the study asserted above, the purposes of the study are:
1 To describe English language proficiency for Souvenir sellers in Batu City.
2 To describe how often do Souvenir Sellers engage in interpersonal communication in English in Batu City.
3 To understanding the kinds of English communicative situations Souvenir Sellers encounter most frequently in Batu City.
4 To describe of Souvenir Sellers self-rate their general English language proficiency, and abilities in terms of performing English-related tasks in Batu City.
5 To understanding the opinions about Souvenir Sellers regarding English communication in the workplace in Batu City.
1.4 Significance of the Study
Hopefully, this research can provide insight and comprehension on the effort of English Communication as International language to souvenir sellers in Batu City.
The practically, the researcher hopes that it can be advantageous for English is an International communication: the examination of souvenir sellers in Batu City.
Sellers stay in Batu City should be maxim can speak English. Besides, the English
6
communication of Souvenir Sellers bring many effects and advantageous for many sector include that sellers for foreign language comprehension. This research can provide how much the effort of English communication as International language to souvenir sellers which effect for foreign language.
1.5 Scope of the Study
In the study only analyze the effort of English communication as International language to souvenir sellers in Batu City. It mentions on sellers in Batu City have some effect for tourist environment. Then, the sellers which have some effects such as souvenir sellers, food and drinks sellers, and etc. To accomplish it, the researcher involves participant of sellers staying in Batu.
1.6 Definition of the Key Terms
To avoid misunderstanding or misinterpretations about the terms used in this research. Herewith, the researcher provides some operational definitions as follows:
1. English language proficiency refers to direction of work to souvenir seller for interactive of communication in buy and sell some products to International tourist.
2. Communication English skills refers to souvenir sellers of English skills providing communicative language activities that be mastered by English Education Department students of University of Islam Malang to communicative with international relations or global trade.
3. Souvenir sellers in Batu City refers to the activities of buying and selling souvenirs, typical of Batu City in relation to international tourist cities 4. Tourism Environment refers to tourist attractions that are often visited by
local and foreign tourists through social interactions such as communication, bargaining, exchange of information, cultural knowledge or typical of the area, and channeling the creativity of local residents living in tourism areas.
CHAPTER V
CONCLUSION AND SUGGESTION
This chapter consists of brief summary of the findings and discussions followed by several further suggestions on this research.
5.1 Conclusion
This study was undertaken with the main research about English as in International Communication: An Examination of Souvenir Sellers in Batu City.
It was started from May to July 2022.
Based on the research that occurred, highlighting the significant role of English as an international language or lingua franca in the international tourism city sector and reflecting on what souvenir sellers do and how they feel about international communication through the influence of the tourist city of Batu. This can increase the high demand for communication skills among souvenir sellers in Batu City, foreign tourists and also state guests. These events can test abilities including abilities such as the ability to socialize effectively in their environment, not only with tourists but from this it can be taken from other sides such as academic level and self-potential. Therefore, English is the main key to its effectiveness through the ability to communicate with anyone who deals with foreign customers.
Based on research found by researchers on English language as an international communication by souvenir sellers, including:
1. The necessity of English language proficiency states that the data obtained are significant that English do not need as a job (Souvenir Seller) in an international tourist city.
2. In interpersonal communication in English stated that the results of the data obtained are significant for efforts to communicate in English which is the international language for communicating between souvenir sellers to foreign customers in international tourist cities, even though foreign people often bring tour guides or foreign people, most of whom can speak English. Indonesia.
3. English communicative situations state that the data obtained are significant that English is required under certain conditions, such
48
as when serving foreign customers in order to facilitate interaction with foreign customers.
4. The self-reported and abilities in English stated that the results of the data obtained are significant in the need for self-potential abilities in English for souvenir sellers, even though there were some difficulties in understanding and learning English with the background of the souvenir seller.
5. The opinion of the souvenir seller regarding the international language English states that the data obtained are significant that English needs to be used to communicate with souvenir sellers to make it easier to serve foreign people in international tourist city.
5.2 Suggestion
Several suggestion in this research can be valuable and helpful for the success of English communication skill and development of International language research.
1. For the souvenir sellers
Souvenir sellers in international tourist cities must have a little ability to speak English because it can affect serving foreign customers and make it easier to interact socially where their work is related to foreign people in international tourist cities.
2. For the government
The government needs attention to workers who are related to international tourist cities, especially souvenir sellers so that they can provide solutions or facilities that can develop a person's level of ability in their needs such as the ability to communicate in English.
3. For the future researchers in this study, English language of international communication English language of international communication is important for researchers. Because many things have happened and it is not known that English is an international language that souvenir sellers can use in selling in international tourist cities. so that future researchers can find out more about the issues that occur in these problems so that can be handled and find good solutions for this
REFERENCES
Alqahtani. (2015). The importance of vocabulary in language learning and how to be taught. International Journal of Teaching and Education,, (III) 3, 21- 34.
Berne, J. I. (2008). What reading teachers say about vocabulary instruction: voices from the classroom. The Reading Teacher, 4(62), 314 - 323.
Bowen, G. (2009).
https://www.researchgate.net/publication/240807798_Document_Analysis _as_a_Qualitative_Research_Method. Retrieved Januari 14, 2022, from https://www.researchgate.net/publication/240807798_Document_Analysis _as_a_Qualitative_Research_Method
Brucia, K. (2005, Januari).
https://www.researchgate.net/publication/288928600_Data_analysis_in_q ualitative_research. Retrieved Januari 14, 2022, from
https://www.researchgate.net/publication/288928600_Data_analysis_in_q ualitative_research
Cameron, L. (2001). Teaching languages to young learners. . Cambrige:
Cambridge University Press.
Canada, H. (2009). What are Essential Skills for the Traders. Human Reseources and Skills Development Canada, 2.
Castelloa, M. A. (2015). The Financial Channel in International Trade.
ScienceDirect, 175-186.
Dr. Pandey, P. &. (2015). RESEARCH METHODOLOGY:TOOLS AND
TECHNIQUES. Obtenido de RESEARCH METHODOLOGY. Retrieved Januari 14, 2021, from TOOLS AND TECHNIQUES:
http://euacademic.org/BookUpload/9.pdf
66
F, A. (2013). https://files.eric.ed.gov/fulltext/EJ1005513.pdf. Retrieved Januari 14, 2022, from http://www.nova.edu/ssss/QR/QR18/anyan36.pdf:
https://files.eric.ed.gov/fulltext/EJ1005513.pdf, 9.
Firmansyah, D. (2009). https://docplayer.info/113423607-Pengaruh-bahasa- indonesia-dan-bahasa-inggris-di-era-globalisasi-dafi-firmansyah- program-studi-pendidikan-bahasa-indonesia-universitas-sebelas- maret.html. Retrieved Januari 14, 2022, from
https://docplayer.info/113423607-Pengaruh-bahasa-indonesia-dan-bahasa- inggris-di-era-globalisasi-dafi-firmansyah-program-studi-pendidikan- bahasa-indonesia-universitas-sebelas-maret.html
Gerritsen, M. &. (2009). BELF: Bussiness English as a Lingua Franca in Hongkong. Edinburgh: English University Press: The Handbook of Bussiness Discourse.
Gregory, O. (1964). Three Projects in English in Indonesia. Djakarta: The Ford Foundation.
Gufron, F. (1993). Pengertian Pedagang. Dalam 2 Tim Penyusun Kamus Pusat Pembinaan dan Pengembangan Bahasa, Kamus Besar Bahasa Indonesia, 179.
Gurnawan, A. (1998). Kedudukan dan fungsi bahasa asing di Indonesia dalam era global. Jakarta: 26-30.
Hermer, J. (2007). The practice of English language teaching. Harlow: Pearson Education.
Inayah, A. (2019). Improving Student's Speaking Skill Through English Movie In Scope of Speaking for General Communicaton. Eltin Journal, 11.
J, A. (2011). A Theory of Domestic and International Trade. IMF Working Paper, 36.
J. Ahn, M. A. (2011). Trade finance and the great trade collapse. The American Economic Review, 298-302.
Jana Laurdale, J. (2018). A Guide to Field Notes for Qualitative Research . SAGE Journal, 381-388.
Kridalaksana. (1982). Pengantar Linguistik Umum. Yogyakarta: Universitas Gajah Mada.
Lauderdale, J. (2017). A Guide to Field Notes for Qualitative Research: Context and Conversation. Tennessee: Sage Publisher.
Lorelli, S. N. (2017). Thematic Analysis Striving to Meet (Vol. 16). Canada: Sage Publisher.
Lowenberg, P. (1991). English as an Additional Language in Indonesia (Vol. 10).
World Englishes.
Muda, A. (2006). Kamus Bahasa Indonesia. Surabaya: Reality Publisher.
Nardhiah, W. (2017). A Study on Theaching English for Spesific Purpose at Islamic Education Program . Malang: Universitas Islam Malang .
Oktavina, G. (2011). Redesain Pasar Traadisional Pasar Jongke, Surakarta.
Yogyakarta: Universitas Atma Jaya Yogyakarta.
Powell, R. R. (2004). Basic research methods for librarians (4th ed.). Westport:
CT: Libraries Unlimited.
Putra.A.S. (2017). The Corellation Between Motivation and Speaking Ability.
Journal of English Language Education and Literature, 2(1), 36-57.
Putri, A. (2020). THE STUDENTS’ ABILITY IN SPEAKING ACCURACY AND FLUENCY AT SMA NEGERI 9 GOWA. Gowa: Universitas
Muhammadiyah Makassar.
Rajprasit, K. (2015). The English Language & Communication in the
Intternational Workplace An Examination of Thai Computer Engineering Professionals. The Southest Asian Journal of English Language Studies, 109-124.
Rezqi, F. (2020). The Effect of Playing Drama On Students Speaking Perfomance SMPI Sabillurrosyad Malang. Malang.
68
S, E. (2013). Prespectives on ese of English as a bussines lingua franca in HongKong . Journal Of Bussines Communication, 227-252.
Seidlhofer, B. (2011). Understanding English as a Lingua Franca . Oxford:
Oxford University Express .
Trigueros, M. (2017, March). Qualitative and Quantitative Research Instruments.
Retrieved Januari 14, 2021, from
https://www.researchgate.net/publication/323014697_QUALITATIVE_A ND_QUANTITATIVE_RESEARCH_INSTRUMENTS_Research_tools:
https://www.researchgate.net/publication/323014697_QUALITATIVE_A ND_QUANTITATIVE_RESEARCH_INSTRUMENTS_Research_tools Welch, W. &. (2005). The Importance of Languages in International Management
Processes . International Studies of Management and Organization, 10-27.
Wirdatul'Aini, I. (2018). 2018. Tourism Awareness of Merchant Souvenirs in Bukittinggi City , 8.
Bowen, G. (2009).
https://www.researchgate.net/publication/240807798_Document_Analysis _as_a_Qualitative_Research_Method. Dipetik Januari 14, 2022, dari https://www.researchgate.net/publication/240807798_Document_Analysis _as_a_Qualitative_Research_Method
Trigueros, M. (2017, March). Qualitative and Quantitative Research Instruments.
Dipetik Januari 14, 2021, dari
https://www.researchgate.net/publication/323014697_QUALITATIVE_A ND_QUANTITATIVE_RESEARCH_INSTRUMENTS_Research_tools:
https://www.researchgate.net/publication/323014697_QUALITATIVE_A ND_QUANTITATIVE_RESEARCH_INSTRUMENTS_Research_tools Brucia, K. (2005, Januari).
https://www.researchgate.net/publication/288928600_Data_analysis_in_q ualitative_research. Retrieved Januari 14, 2022, from
https://www.researchgate.net/publication/288928600_Data_analysis_in_q ualitative_research
Dr. Pandey, P. &. (2015). RESEARCH METHODOLOGY:TOOLS AND TECHNIQUES. Obtenido de RESEARCH METHODOLOGY. Dipetik
Januari 14, 2021, dari TOOLS AND TECHNIQUES:
http://euacademic.org/BookUpload/9.pdf
Firmansyah, D. (2009). https://docplayer.info/113423607-Pengaruh-bahasa- indonesia-dan-bahasa-inggris-di-era-globalisasi-dafi-firmansyah- program-studi-pendidikan-bahasa-indonesia-universitas-sebelas- maret.html. Dipetik Januari 14, 2022, dari
https://docplayer.info/113423607-Pengaruh-bahasa-indonesia-dan-bahasa- inggris-di-era-globalisasi-dafi-firmansyah-program-studi-pendidikan- bahasa-indonesia-universitas-sebelas-maret.html
