What is the situation that makes you feel
most inconvenient?
most inconvenient?
most inconvenient?
1. 2. 3.
4. 5. 6.
“Warm water cooled down before I even had
a chance to drink it”
"I need a cold drink after PE, but why is it
so warm?"
"My throat hurts so much, I need warm
water right away”
“I want to change the new bottle but my old
bottle still works”
I want a water bottle that matches my outfit”
“My water bottle is the same as everyone else's, it's so boring”
PARENTS’
PARENTS’
OPINIONS
OPINIONS
Children's need for hot and cold water
The demand of changing children's
personal water bottles
Customer priorities when buying water bottles
OUR OUR
OUR SOLUTION SOLUTION SOLUTION
SnugSip
Customizable temperature-control
insulated water bottle
MEET our team! SnugSip
Thạch Đào Lam
Trương Quỳnh
Dao
Hương Lê Giang
Nguyễn Quỳnh Lê
Mai Quản Thục
Anh
Trần Thị
Thảo Linh
SnugSip - Từng ngụm nước, từng ngụm yêu thương!
SnugSip
SnugSip the Owl SnugSip the Owl
“Snug”
Coziness, comfort, and being wrapped in care (a parent’s gentle embrace)
The thoughtfulness and protection parents want to provide their children in every small action
“Sip”
The act of drinking, an essential daily ritual that parents look after
Ensuring their children stay hydrated and
healthy
SnugSip - Từng ngụm nước, từng ngụm yêu thương!
SnugSip
SnugSip the Owl SnugSip the Owl
Coziness, comfort, and being wrapped in care (a parent’s gentle embrace)
The thoughtfulness and protection parents want to provide their children in every small action
“Sip”
The act of drinking, an essential daily ritual that parents look after
Ensuring their children stay hydrated and healthy
“Snug” “SnugSip”
The attentive, nurturing love from parents,
present even in small gestures like choosing the perfect water bottle to keep their children
comfortable, safe, and well-cared-for
throughout the day
SnugSip - Từng ngụm nước, từng ngụm yêu thương!
SnugSip
Average price: 500,000 VND
Lowest price: 200,000 VND with only keeping the heat function Middle price: 500,000 VND with hot or cold-making function
Highest price: 850,000 VND with full options and functions
Price
Customized bottles with charms and extra stickers
Insulated Water Bottles market overview
Market size
The Household Appliances market (including insulated bottles), is thriving in Vietnam due to increasing
consumer demand
Market overview
The future outlook of the insulated water bottle market is promising, with steady growth anticipated in the
coming years
Lightweight
3-layer structure → maintains water temperature High quality materials
The bottle shell is made from stainless steel
MARKET
RESEARCH Competitors Analysis
NAME PROS CONS
Thermos Flask
High price (around 900.000 vnd) Basic shape & design
Locknlock
High reputation in the market 304 stainless steel material
Perfect lightweight, compact size
Lid made of PP plastic, silicone fits tightly, prevents spills
High price ( over 400,000vnd)
Have negative feedback on the heat retaining function, and the lids
Starbucks
Many collections, catchy design Heat retention up to 8 hours
Good marketing campaigns
Diverse in materials (steel, silicone, plastic,...)
High-end products
Difficult to clean with some bottles because of its design
SnugSip
Fancy, trendy design
Diverse collections with charms, accessories…
New functions such as heating and cooling water Diverse in materials
Safety regulations for children.
Haven’t had customers’ credibility.
Quesrioning about ability to retain heat
Insulated Water Bottles market overview
User base
Insulated water bottles are mainly used by students, office workers, and
sports enthusiasts.
Consumers trends
"Sustainability Takes Center Stage to Boost the Market Development."
Source: businessresearchinsights
"Health and Wellness to Drive the Market Growth"
Source: businessresearchinsights
Market Pull Mini-Canvas
Features thermal insulation and
WHAT
heating/cooling capabilities, providing both convenience and style for users during school activities.
meets functional needs, fashion trends, and allows students to express their personalities
URGENCY
VITAMIN PILL (improves the experience, adds convenience)
WHY US
Understanding of the needs and behaviors of our target customers Ability to design products that are youthful, trendy
A creative team capable of capturing trends
PASSION
Not only meet usage needs but also elevate the living experience of our customers
Not just a functional item, but also an accessory that expresses lifestyle
and care for health and environment.
What industries and end users could our idea apply to?
Industry End User What they would use it for Pros Cons
Education
Students/
lecturer/
teacher
Drink water during class, lunch time,...
Satisfy students' creativity when decorating the bottle
Satisfy the need to drink hot and cold water, mix drinks
Large market size
High demand, necessary product
High repurchase demand
Quite expensive Some schools that provide water bottles Highly competitive market
Sport Player/Coach/
Athlete
Convenient water bottle for sports activities
High demand for drinking water
Decorate the bottle according to your preferences
High necessity (for water bottles)
More affordable
Not optimized for function Low demand for water bottle decorations
Low repurchase potential Smaller market size
High competition
Office Staff/
employee
Drink Water During Work Hours More Convenient for Mixing Drinks Design Your Own Personal Bottle
Market size is quite large (smaller than education) High demand for personal water bottles
Affordability
Water Supply Office Highly Competitive
What industries and end users could our idea apply to?
Industry End User What they would use it for Pros Cons
Education
Students/
lecturer/
teacher
Drink water during class, lunch time,...
Satisfy students' creativity when decorating the bottle
Satisfy the need to drink hot and cold water, mix drinks
Large market size
High demand, necessary product
High repurchase demand
Quite expensive Some schools that provide water bottles Highly competitive market
Sport Player/Coach/
Athlete
Convenient water bottle for sports activities
High demand for drinking water
Decorate the bottle according to your preferences
High necessity (for water bottles)
More affordable
Not optimized for function Low demand for water bottle decorations
Low repurchase potential Smaller market size
High competition
Office Staff/
employee
Drink Water During Work Hours More Convenient for Mixing Drinks Design Your Own Personal Bottle
Market size is quite large (smaller than education) High demand for personal water bottles
Affordability
Water Supply Office Highly Competitive
END USERS PROS CONS
Children 6-14 years olD
Market size: Largest
Strongly match to the product's values and our missions The customers (parents) are well-funded
High demand and frequency of repurchase Word of mouth
Low accessibility to the sales force (Parental involvement required)
Highly competitive
High School students
Market size: Large
Strongly match to the product's values High demand and suitable for our product High accessibility to the sales force
Concern about the price of the product (A big part of them buy their own bottles for themselves.)
=> cannot afford our products easily Very high competition
College students
Market size: Large
Strongly match to the product's values High demand and suitable for our product High accessibility to the sales force
Concern about the price of the product (They are financially independent and will tend to spend more economically,
buying necessary items..)
=> Cannot afford our products easily Very high competition
Lectures/
Teachers
The users are well-funded
Match with the product’s uses
High accessibility to the sales force
Market size: Smallest (compared to others)
Some parts are not too concerned about the accessories Low repurchase frequency
Analyzing
CITERIA CHILDREN (6-14 year old) HIGH SCHOOL STUDENTS COLLEGE STUDENTS LECTURES/ TEACHERS
Economically attractive VERY HIGH MEDIUM MEDIUM VERY HIGH
Accessible to your sales force HIGH VERY HIGH VERY HIGH VERY HIGH
Strong value proposition VERY HIGH MEDIUM MEDIUM MEDIUM
Complete product HIGH HIGH HIGH HIGH
Competition HIGH VERY HIGH VERY HIGH HIGH
Strategic value VERY HIGH HIGH HIGH MEDIUM
Personal alignment HIGH HIGH HIGH MEDIUM
OVERALL RATING VERY HIGH HIGH HIGH MEDIUM
Ranking
CITERIA CHILDREN (6-14 year old) HIGH SCHOOL STUDENTS COLLEGE STUDENTS LECTURES/ TEACHERS
OVERALL RATING VERY HIGH HIGH HIGH MEDIUM
Ranking
RANKING 1 2 2 3
KEY DECIDING FACTORS
Strong value proposition Strategic
value
Accessible to
your sales force Accessible to your sales force
Strong value proposition Strategic
value
our online survey
Group 1: High income, focusing on quality
2-4 children, ages 3-13. Need durable products, suitable
for children
> 40 million/month. Usually spend on high-end products
to ensure quality
Pay attention to heat
retention and durability.
Like a bottle that can keep water warm/cold for a
long time.
Prefer cold water and a bottle with a heat preservation function.
Participating in choice decisions.
500k - 900k. Willing to spend for products with good features.
Good heat retention properties, high durability. Prioritize products that are
not harmful to health.
Ask your child for their opinion, but still prioritize quality
Children's habits
our online survey
Group 2: Average income, pragmatic
1-2 children, ages 4-9. Need products suitable for
learning and entertainment
20-25 million/month. Pay attention to saving and
spending wisely
Pay attention to
reasonable prices. Like water bottles with basic features, no need for fuss
Like cold water, may not pay attention to design
300k - 500k. Choose products according to needs, don’t want to
spend too much
Priority is given to lightness and ease of use. Choose a bottle that is the right size for children’s bag Children choose for themselves or
choose according to personal preferences. Sometimes ask for
parents' opinions
Children's habits
our online survey
Group 3: Lower income, economical spending
2 children, ages 1-5. Need cheap and easy-to-use
products for children.
< 20 million/month. Pay attention to daily spending, prioritize essential products
Pay attention to materials and lower prices. Prefer safe, easy-to-clean plastic
bottles
Love cute patterns
200k - 300k. Only spend on basic and necessary products.
Simple, good quality plastic.
Prioritize products that are safe for health.
Parents decide, based on price and basic needs. Rarely ask
children's opinions
Children's habits
our online survey
Group 4: Willing to invest in children's experience
2 children, ages 7-12.
Products need to suit diverse preferences
>15 million-40 million/month.
Willing to spend on better quality products
Focus on diverse functions (heating/cooling). Like
bottles with new technology
400k - 500k. Willing to spend for good products.
Want a unique, self-adjusting temperature function. Pay attention to convenience.
Take children to choose.
Enjoy the shopping experience with children.
Likes cartoon characters, easily changes preferences
Children's habits
Demographics
Age: 6 - 14
Gender: Male & female (preferred female) Geography: Hanoi
School (agency): Private school
Income status (of their parents): Middle class or upper class
Psychographics
Aspiration: Want to express themselves and stand out among friends with trendy and fun items.
Habit: Usually drink water, juice, milk tea;
Prefer to drink cold water (summer) and hot water (winter); Tend to follow trends, influencers.
Hobbies: Playing sports, joining
extracurricular activities; Engaging in creative projects like DIY or crafting;
Watching YouTube Kids, cartoons, movies;
Collecting stickers, charms…
Personal traits: Playful, curious, creative and social; Dynamic, sporty; Graceful, pay attention to appearance, trendy
Life Priorities: Focused on friendships, self-expression, having fun
Proxy product
Collectibles toys
Girls: Bow tie, baggies, headband, teddy bears…
Boys: Balls, superheroes,...
Water bottles
Watering holes
Online: YouTube Kids, Tik Tok,,...
Offline: Schools, playgrounds,
parks, extracurricular activities,...
Day in life
School Time:
1.They go to school and bring the bottle Drink water during lunch breaks…
2. After-School:
Participates in sports /extracurricular activities At home, they rearrange charms on the bottle 3. Free time: Watches TV, Youtube ....
Proxy product
Collectibles toys
Girls: Bow tie, baggies, headband, teddy bears…
Boys: Balls, superheroes,...
Water bottles
Biggest Fears and Motivators
Fears:
1.Fear of being excluded or not being trendy (girls) Boredom, monotony
Their parents 2. Motivators:
New products, gifts, awards
Enjoy feeling unique in the group
Complements, admiration from their friends Beautiful appearance, lovely outfit
US MARKET VIET NAM MARKET
TAM: $0.02 - 0.1 bil VND 8.11-40.55 bil
GDP: $26,900 bil
-IMF (2023)- $430 bil
- General Statistics Office of Vietnam (2023)-
TAM Estimated Range
Formula
(500.000 VND)
Estimate TAM - Total Number of Potential Customers
Total pupils
28054
TAM (vnd)
14.027.000.000
Demographics
Name: Nguyễn Phương Mai Age: 10
Gender: Female
Location: 257 Giai Phong, Hai Ba Trung, Ha Noi School: Vinschool
Income status (of their parents):
Approximately 50 million VND monthly
Psychographics
1. Aspiration: Wants to earn a lot of money to buy everything
2. Interesting Habit:
Sleeping over noon time
Designing different types of stickers Annoying mother and sister
Sometimes loss her own bottle 3. Hobbies:
Drawing, coloring beautiful pictures and illustrations Reading manga
Eating and enjoying different cuisine and food Teasing mother and sister
Having interest in adorable figures and animals (e.g Capybara)
4. Personal traits:
Creative and independent
Pay attention to appearance, trendy…(girls) 5. Life Priorities:
Studying
Pleasing her mother and grandfather
Watering holes
Online: YouTube Kids
Offline: Schools, Family, extracurricular activities
NGUYỄN PHƯƠNG MAI
#Vinschool
#drawwing
#independent
Day in life
1.School Time:
Accomplish school’s tasks 2. After-School:
Participates different extracurricular activities (e.g Life skill and Drawing) 3. Free time:
Youtube kid, spending time with family and doing her own hobbies
Biggest Fears and Motivators
1.Fears:
Ghost
Mathematics Her mother 2. Motivators:
Making a lot of money
Praises and compliments from other people
NGUYỄN PHƯƠNG MAI
#Vinschool
#drawwing
#independent
A = Excellent FIT
B= Medium C = Poor
LEVEL OF INTEREST
A = Signed a letter of intend B = Unwilling to sign letter of intent
C = refuses to buy the product
A = Excellent FIT
B= Medium C = Poor
LEVEL OF INTEREST
A = Signed a letter of intend B = Unwilling to sign letter of intent
C = refuses to buy the product
A = Excellent FIT
B= Medium C = Poor
LEVEL OF INTEREST
A = Signed a letter of intend B = Unwilling to sign letter of intent
C = refuses to buy the product
REMARKS CONCLUSION
Safety and Health Free from harmful chemicals like BPA.
Eco-friendly options help children understand environmental protection
Usability and Durability Aluminum re durable and impact-resistant
Attractive designs capture children's attention
Lightweight and Easy to Use Aluminum bottles are lightweight and easy to carry Caps and straws make it easy for kids to drink
Insulation and Keeping Water Cool Insulated bottles keep water cold longer
Tritan bottles do not retain odors, keeping water fresh
Encouraging Hydration Habits Colorful bottles or cartoon characters engage children Educational value regarding independence and self-care
Cost-Effective Aluminum bottles are generally affordable and saves money for parents compared to buying bottled water
Why Aluminum was chosen?
OUR PRODUCT Some collections
SnugSip
SnugSip
dreamy land
dreamy land
Glow-in-the-Dark Fantasy
Glow-in-the-Dark Fantasy
SnugSip
Magic Potion Magic Potion
SnugSip
Cartoon Cuteness Cartoon Cuteness
SnugSip
Street Style Street Style
SnugSip
Zodiac Celebration Zodiac Celebration
SnugSip
STAGE CAMPAIGN NAME OBJECTIVE ACTIVITIES
1
Adventure with the WiseOwl Build emotional connection and brand recognition
Collectible sticker program
Drawing contest with winning designs printed on limited edition bottles
Animated short videos on social media (YouTube, TikTok, TVC)
2
SnugSip Challenge – DrinkRight, Stay Healthy Encourage good drinking habits, increase interaction
TikTok challenge encouraging daily water intake with SnugSip.
Water tracking app with rewards for reaching goals (stickers, badges)
3
SnugSip and the MagicalLandS Combine cultural education and creativity
Launch a bottle collection inspired by cultural landmarks
AR experiences to explore landmarks
4
SnugSip – Discover YourPersonality Encourage creativity and product personalization
Custom bottle design platform
Contest for sharing personal stories with SnugSip
thanks for listening!
thanks for
listening!
