MAGAZINE
ixitym
^0)Ht0^'>
Only Yamaha
Can Make This Claim.
Iamaha
makesmoreATVsforthefarm thananyoneelse.That's aclaim
we
don'tmake
lightly.Because
when
itcomestoform choreslikehaulingbolesof hoy, dig- ging fencepostholes,orjustgetting aroundthebackforty,ifitcan'tbedone ona Yamaha,itprobably can'tbedone.
The
YFM250
istrulyajack-of-oll- trades.Itseconomical powerplant withdual-rangetransmissionisdesignedtotackleallkinds ofchores anditpullsmorethanitsshareofthe workload— upto
800
pounds.Themighty
YFM350ER
isrightat
home
innarrowrows }UKii..,ri^i andcrampedquarters. Thisrugged hauler withdual-rangetransmission hasatight8.2-footturningradiusthat's shorterthana pickupislong.
TheBigBearisadifferentbreedof
ATVs
withciic'iiicsizvs of 90cc'sor greaterarcrecommendedforuse only bytlioseaged 16andolder Yamaha recommendsthatallATV
rid(T.s/(//"('a /raining course.Forsafetyandtndninginformation, seeyourdealer orcalltheAT^'Safetybistitiiteat1-800-447-4700.ATVs
canbehazardoustooperate.Foryour.safety:alivayslecara helmet, eye protection,andprotective clothing:neverrideonparedanimal.Itnotonlydrivesonallfours, itsbig348ccengineandexclusive TCD, TorqueControlDifferential,
havethepower andtraction toget youand
900
poundsoftowwhereyouwantto go.
Load upto
463
pounds of hay, seed, fertilizerortools onProHauler'sheftycargobed and frontrackanditmakesshortworkof thetoughestfarm work.Terraproistheonly
ATV
with PTO,PowerTakeOff.It'llpowerjustabouteverythingfrom heavy-duty mowers,tillersandsprayerstoawide rangeofpowertoolswithitsoptional hydraulicsystem attachment.
Of
course,when
thework'sdone, thesefiveworkhorses ployjustas hard.So
isn'titabouttimeyoustakej~0 yourclaimona
Yamaha ATV?
^SiYAMAHA
surfacesorpublic roads:nevercarrypassengers; neverengageinstunt riding:ridingandalcohol/drugsdon'tmix: avoidexcessivespeeds:and beparticularly carefulondifficult terrain.Someproductsshownwithoptionalequipment
©
1990 Yamaha MotorCorporation, U.S.A. (Cypress,CA
90630)Magazine
StaffEditor-in-Chlel,WilsonW. Carnes SeniorEditor.JohnM.Pitzer ManagingEditor,AndrewMarkwart PublishingAssistant,LindaFlint DirectorofAdvertising,GlennD.Luedke AdvertisingAssistant,JoyceBerryman Circulation FulfillmentManager,DottieM. Hinkle Assistants,JanetMagill,HarriettFidd,NoraBanock, Veronica Ruffner
National Officers
National President,DonnellBrown,Hwy.380West,Box 789, Throckmorton,TX76083; National Secretary, Scott Crouch,1528East Port Court, Cicero,IN46034;
National Vice Presidents. WilliamHenricksen, Rt3,Box 374, DeWitt,lA52742:CaseyIsom,P.O.Box455, Fojitland,ID83619; Bradley Lewis, Rt1,Box183-1A.
Elkmont,AL35620;DanSchroer,R.R. #1,Fairground Farm,NewBremen,OH45869.
BoardofDirectors
Chairman, Larry Case;MembersoftheBoard,David Coffey,John Denmark,Terry Heiman. Leonard Lombard!,Donald Michael,TomMunter.LesThompson, WilliamT.Woody
NationalStaff National Advisor,ChiefExecutiveOfficer,LarryCase;
Executive Secretary,ColemanHarris:National Treasurer, DavidA. Miller:AdministrativeDirector,WilsonW.
Carnes;ManagerofInternationalPrograms, Lennie Gamage: FFA ProgramSpecialist(Awards),Robert Seefeldt:FFA ProgramSpecialist(Contests),TedAmick;
FFA ProgramSpecialist(Leadership),TonyHoyt:FFA Programspecialist(Memtiership),Marshall Stewart;
DirectorofInformation,William Stagg; Director ofFFA Supply Service, Dennis Shafer; Executive DirectorFFA AlumniAssociation,RotjertW.Cox;Managerof Accounting,JoAnn Grimes
Advertising Offices FFANewHorizons
P.O.80x15160 Alexandria,VA22309 TheBrassettCompany 5150WilshireBoulevard Los Angeles,CA90036 Midwestern States Karaban/Labiner Associates,Inc.
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130West 42ndStreet NewYork,NY10036 Peter C.Kelly, Inc.
725SouthAdamsRoad #260 Birmingham, Ml48009 Robert FlahiveCompany 22BatteryStreet SanFrancisco,CA9411
1
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CirculationDepartment, FFANewHorizons, P.O.Box 15160, Alexandria.Virginia22309-0160.
CORRESPONDENCE:Addressallcon-espondenceto:
FFANewHorizons.P.O.Box15160, Alexandria,Virginia 22309-0160. Offices locatedatthe NationalFFACenter, approximatelyeightmilessouthofAlexandria,Virginia.
SUBSCRIPTION:$3.50 per yearinU.S.andpossessions (FFAmembers$1.75paidwithdues).Singlecopy $1.50:
fiveormore 75ceach. Foreignsubscriptions,$3.50 plus
$2.00 extraforpostage. Copyright 1990bythe National FFAOrganization,
703-360-3600
312-236-6345
212-840-0660
313-642-1228
flZT
THE BOTTOM LINE
Your FFA
membershipdoesnotneedtoendwith graduation fromhighschool.UndertheNationalFFA
Constitution, youcanremain amember
ofFFA
untilNovember
30, followingthefourthNationalFFA
Conventionaftergradu- ationfromhighschool."That'sgreat,"yousay,"butinpracticeitisnot quitethat easy.
No
oneasksme
topaymy
dues andjoin inchapter activities.Thelocalchaptersays they couldn't find these out-of- schoolmemberswhen
they werecollectingduesfortheyear."These andotherproblems
make
continuingyourmembershipdifficult.Ithasbeen estimatedthatonlyabout 6,000 ofthe50,000 graduatingseniorscontinuetheirmembershipaftertheygradu- ate.
Now
thenationalorganizationismakingiteasier foryouto remaininFFA
afteryougraduatefrom highschool.Forthefirsttimeever,athree-yearmembershipduespackageisbeingoffered thisspring tograduating
FFA
membersin34states. Underthis plan, astateassociationmustaccepttheplaninorderforthe systemtobeofferedinyourstate. Ifyouliveinoneofthesestates, your chapter advisorwassentinformationdescribing the three- yearprogram.Ifyoutakeadvantage ofthisopportunity,youget adiscountonyournationaldues andbecomeeligibleforseveral benefits.Why
shouldamember
continuetobeactiveinFFA
after theyleavehighschool? Hereare justsomeofthereasonsyoumay
wanttoconsider:•Youwillreceive 18 issuesofFFA'snationalmagazine,
FFA New
Horizons.•YouremaineligibletoapplyfortheAmerican
FFA
De- gree.•Youcan applyfor
FFA
scholarshipsprovided throughtheFFA
Foundationtohelppayforyourcollegeeducation. There areover $400,000inscholarshipsbeingawardedin 1990and morearebeingadded everyyear.•As anactive
FFA
member, youare eligibletoparticipatein internationaltravelandworkexperienceprogramsofferedthrough theFFA.•Youcan applyforan
FFA
proficiencyawardduringyour firstyearoutof highschool.•Youwillcontinuetobeeligibletopurchaseofficial
FFA
itemsfromtheNational
FFA
SupplyService.•Youcan continuetoserveinleadership roleswithFFA.
•Youwill alsobe helpingyour chapterreceive recognition asoneofthe 100percent retention chaptersif allgraduating seniorscontinuetheir
FFA
membership.No
doubtyoucanthinkofotherreasonsthatfitintoyour goalsandpersonal plans.Perhapsthebestreasonofall issaidin theopeningceremonyusedatofficialFFA
meetingswhen
the president asks, "...why arewe
here?"andthememberssayin unison,"Topracticebrotherhood,honoragriculturalopportuni- tiesandresponsibilities,anddevelopthose qualitiesofleadership whichanFFA member
shouldpossess."Why
don'tyoutakeadvantage ofthisopportunitynow
sowe
will seeyouaroundfor thenextthreeyears?
^^iZ/yinyert^ /J ^>i>^LA\jL<L^
FFANewHorizons
FF/I
NewHorrzons
OFFICIAL MA6AZINE OF THE NATIONAL FFA ORGANIZATION
June-July,1990 Volume 38 Numbers
ON THE COVER
Agribusinesscareers are attracting more
FFA members
everyyear,suchas
Tom
KoepselofBroken Arrow, Oklahoma. Photo byBillStagg.AGRICULTURE
12
IBelieve...
How
do youfeelwhen
yourecitetheFFA
Creed?16
European Crossroads
The1989StarFarmers andAgribusi-nessmenwitnessachanging Europe.
13
Agriculture's
New
Professionals:Sales
Former
FFA members
SteveBarnes andAndy
Kuenstleraresalesmenfor Akin SeedCompany
in Illinois.24
Farm
AidIVThisstar-studdedeventdrewalotof public attention to agriculture,butare musiciansthe bestspokespeople?
32
International
Marketing A
WashingtonFFA
chapter helpsa localpotatodealer findouthow
tobe moreeffectiveintheCanadianmarket.31
What's New
It'ssummertimet-shirts,sweatshirts andotherfun
FFA
gear.14
FFA's
TripleCrown
OnlyfourFFA
chapterscaptured nationalgoldratingsinBOAC,
SafetyandSuperior Chapter. Here'show.
18
Floating
Tobacco
Plants This chapterishelpingtransfernew
technologyfroma universitytolocaltobacco growers.
4
BottomLine6
Mailbag8 News
inBriefDEPARTMENTS
10
LookingAhead30
ChapterScoop36 FFA
InAction41 My
Turn42
Jol(ePageFFANewHorizons (ISSN0027-9315),foimerlyTheNationalFUTURE FARMER,Ispublishedbimonthly bythe NationalFFAOrganization,5632MountVemonMemorial Highway,Alexandria, Virginia 22309-0160.
June-July,1990
fiZT
MAIL BAG
IVay
Up
NorthI
am
writing fromway
up here in Alaska.I'vebeen anFFA member
andre- ceivedthemagazinesincemy
freshman year.Inallthattime,Ihave only seen one storyaboutthestateof Alaska.Fouryearsandjustone story isnot right.
No
oneinthelowerstatesknows anythingabout us.We may
not be the warmestplace or themostproductivebutwe
deservetobetalkedaboutmore.Scott
W. Simms
NorthPole,AlaskaWe
wouldlovetotalkabout Alaska butwe
don'tknow
whatyou'redoing upthere ifyoudon't writeto tell us.We
depend onmember
input.Let'shearfromyou.—
Ed.Made
forExcellenceForseveralmonthsIeagerlyawaited
my
state's firstMade
for Excellenceconference.
Now
thatitisover,allIcan sayisWOW!
In justtwoshortdays, theMFE
staffprovidednew
insightsin set- tinggoals,maintainingpositiveattitudes,andidentifyingour
own
personalities."Thanks"tothecounselors
who made
itallpossible.Theyweretrulyprofession- alsandarealinspirationtousall.
MattLohr Broadway,Virginia
Dropped Ag
Attheendofthefirstquarterof
my
senior year,Idropped
my
agclassandnow
really missitandallthe friendsImade
inFFA
atconventions, regional meetingsandcompetitions.Ijustwantedtosaythat ifanyoneis thinkingofdropping an agclass,don't!
You'll regretitlater. Itwillalways be usefultoyouinthefuture.
Iplanonentering thefieldof agbusi-
RAISING MONEY CAN BE
YOUR PET PROJECTS.
Americans Helping
Americans.For
your PTA,
church group, scouts,FFA,4H, and
other non-profitgroups,collectaminimum
of200 ProofOf
Purchasecoupons from
40-lb.bags
ofnewly
reformulatedCLASSIC® Puppy,
Adult,Lite, orSupreme. Manna
Prowill donate 50c per returnedcoupon
toyour
non-profit organization.Put
On A Show-With Manna
Pro.Manna
Pro hasapacketoffree materialson how
tosetup your
rules,judgingforms, prizes,
and
otherguidelines-everythingyou need
toknow
tohave
apetshow
thatwill
be
funand
profitableforyour
group.Look on
thebackof40-lb.CLASSIC® Dog Food
bagsfor informationaboutraisingfunds withCLASSIC®
coupons.Or,for informationabouteitheroftheabove
programs,write:Manna
Pro,PetFoods,1
No.
Walnut,Suite 125,Cleburne,TX7603L
Manna Pro
nessafterIgraduateandI'msure
my
ag experiencewillhelpgetme
whereIwanttogoinlife.
Natalie
Howard
Delano,CaliforniaWe
are theFutureIhave beeninthe
FFA
fortwoyears anddidn't realizehow much
agriculture affectsmy
lifeasayoungadult.Ihopemore youngpeoplewillsignup for
FFA
intheirschoolbecausewe
are the future.Dan
Smith LakeWorth, FloridaHelloFellow
Members
Ijustwanttotellyou
how much
Ienjoy theFFA New
Horizons magazine!Ilove toreadabout the national officers andhow
agricultureisimproving everyday.Beingpartofthiswonderfulorganiza- tioncalled the
FFA
hastaughtme
alot.Keep
upthegoodwork.JennieSmart OklahomaCity,Oklahoma
Proud
ofFFA
Igraduatedfromhigh schoolin1980.
That October,IjoinedtheNavy,leaving
my
fanningcommunity.LastweekIfound acopyoftheFFA New
Horizonsinthe waitingroomatthemedicalclinicherein Hawaii.Itremindedme
ofthegoodexpe- riencesandlessonsIhadlearnedwhileinFFA.
My
blue jackethangs inmy
closet everywhereIam
stationedbecauseIam
veryhappytohave beenassociatedwith FFA.
Ihavealso started
my
subscriptionto yourmagazineonceagain.HM^
RobertE.Jones,IIIKaneoheBay,Hawaii (formerlyfromFennimore, Wisconsin) Sendlettersor notes with
^
name,addressand chaptertoMAILBAG
.FFA NEW HORIZONS
P.O.Box15160. Alexandria,VA 22309.All lettersare subjecttoediting.
FFANewHorizons
When was the last time you felt
lUce you really belonged?
f^
lb
..^21
m
Friendship.
Camaraderie. A sense
ofbelong-ing.
Those
oldfeelingsmay be
difficulttodescribe, but they're nothard
toget back.Thanks
tothe Air NationalGuard.
Inthe Air
Guard
you'lllearnwhat
it'sliketobe
amember
ofawinning team.
It'salso aplacefor individualadvancement,
too.Whether your
aspira- tionsareup
intheairormore down
toearth,we can
help getyour
careeroffto a flying start.Is
telecommunications your
calling?Maybe
it's
computer
technologythat'son your program.
Meteorology
security engineering...over200
job opportunitiescan be pursued through
the AirGuard. With comprehensive
training tomatch.
We'llgive
you
thechance
to travel to exotic locationsaround
the world. Collegetuitionassis- tancethrough
theMontgomery GI
Bill.Allwith thegood
feelingofknowing
you'reserving your
country.What
other jobcan
giveyou
allthat?For
aslittleastwo days
amonth and two weeks
a year, we'llpay you
agreatpart-time salary asyou serve
intheAirGuard.
To
findouthow you can
get your careeroffthe ground, calltheAirNationalGuard
toO-free at 1-800-638-0936. We'll
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tobecome one
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2ZJ
NEWS IN BRIEF
Former national officerTerri
Hames
with
MFE
participants.More Made For
Excellence The NationalFFA
Organizationwill conduct32Made
For Excellence(MFE)
conferences duringthe1990-91year.MFE
isa seriesof personaldevelopmentcon- ferenceswhichcenteraround developing a positivementalattitude,maintaininga healthy self-image, goalsetting,motiva- tionand coping with negative peerpres- sure.
MFE
washeldin23states lastyear and hadnearly4,000students participate.MFE
ProgramManagerKiplingGod- win says,"Made
For Excellence is an excellentopportunityforPTA
members, bothofficersandnon-officers, topartici- pateina national leadershipandpersonal development conference without the expense ofleavingtheirhome
state."Variouspartsofthetwo-dayconfer- enceareconductedbyoutstanding
FFA
membersincludingformernationalFTA
officers and Washington Conference Program
(WCP)
staffmembers.The
new Made
For Excellence For Teachers will be pilotedin Wisconsin, Iowa, Ohio, Florida, and California in 1990-91.TheMFE
For Teachers semi- nars willbe heldinonthesame weekend dates as theMFE
forstudents.Formoreinformation, contactKipling Godwin,
MFE
programmanager,NationalFFA
Center,P.O.Box
15160, Alexan- dria,VA
22309-0160.Convention Speakers
Renowned
high schoolprincipalJoe Clark, subjectoftherecentfilm"Lean onMe"
isscheduledto speak atthe 63rdNational
FFA
ConventioninNovember.Clarkreformedthecrime-riddenEastside HighSchoolinPaterson,
New
Jersey.Also scheduledtospeakare
Amway
PresidentRichDeVos,sponsoredbythe
Amway
Corporation throughtheNationalFFA
Foundationandmotivational speak- ersZigZiglarand W.Mitchell.Good Morning FFA
FFA
wasfeaturedonGood
Morning Americaat8:30a.m..May
3.A
briefspot tapedat lastyear's nationalFFA
conven- tionfeatured theband andnationaloffi- cers leading aGood
Morning Americasalute.
KC Mayor
VisitsCenter
KansasCity,Missouri,
Mayor
Richard Berkleyvisited theNationalFFA
Center April24todiscussKansasCity'splans for expanding its convention facilities.Among
thoseannouncedbyBerkleywas an extension ofBartleHallandrenova- tionofAmerican Royalfacilities.Directionfor
FFA, Ag Education Two
major eventswereheldduringthe weekofMay
14- 19in St.Louis,Missouri.Nationalandstateleadersrepresentingall
groups involvedinagriculturaleducation metat
Summit
IItoplanandcoordinate thefutureofagriculturaleducationandits various student organizations,including FFA.TheStrategicPlan for Agricultural Education containingSummit
Resolu- tion,missionstatement,goalsandsum- mary,wasreleasedduringthemeeting.Laterthatweek,stateleadersmetfor an
FFA
Program Improvement Workshopto helpteachers betterutilize
FFA
pro- grams.New Convention
Film, "LeadersMake
theDifference"The
new FFA
conventionfilm.Lead- ersMake
the Difference,isavailableon freeloanthroughVenardFilms, Ltd,Box
1332,Peoria,IL 61654.Thefilm high- lightsthepast three nationalFFA
conven- tions.ThefilmwassponsoredbyCIBA- GEIGY
as a special projectofthe Na- tionalFFA
Foundation.FFANewHorizons
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iSZf
LOOKING AHEAD
PlantDoctor'sHelper
Plantdoctorsatthe
USDA's
Agricul- turalResearch Serviceareusingamedi- caltooltoreapabumpercrop ofdataon cotton plants.Farmersmay
somedayuse the tooltotracktheircrops' dailyprog-PlantphysiologistDonaldHendrixuses a microplatereaderto identifysuperior cottonplants.
ress.Meanwhile,
ARS
scientistsareusing the tool'sdatato hasten the searchfor tomorrow'ssuperior cottons.Medicaltechnicianshavefor yearsused the tool, called amicroplate reader, so physicians can diagnose blood disease andevaluatehormonelevels.Butagricul- turalresearchers are taking differentcues fromitsrapidmeasurementsofstarchand hormonelevelsinplant leaves, says plant physiologistDonaldHendrix ofthe
ARS
Western Cotton Research Laboratoryin Phoenix, Arizona.
"We
canspeedworkin several areas, likefinding cotton plants that need lessirrigation and predictinghow
the crop wouldfare under higher levelsof carbon dioxide expectedinthe 21stcentury,"hesaid.Linkedtoacomputer,thereaderen- ablesHendrix and colleaguestoprocess fivetimesmoresamplesinthesametime
—
300to400aweek
insteadof50.He
got theidea forusing a microplate readerin Britain afewyears ago,when
he sawscientists usingone to measuretomato sugars.
10
If
You Knew
LISA...As
farmers continueto explorenew
waystomake
moremoney
whiletryingto reducethe effectsoffarmingontheenvi- ronment,anew
vocabularyis growing outofthe debate.Thedifferencebetween thetermsisoften subtle,butimportantfor thesakeofclaritywhen
discussing the prosandcons of farmingpractices.Thefollowingdefinitions arebasedon thosefoundinAlternative Agriculture, a reportpublishedbythe NationalAcad-
emy
ofSciences.Other peopleand or- ganizationshaveslightly different defini- tions.Sustainableagricultureistheproduc- tionoffoodandfiberusingasystemthat increases theproductivecapacityofnatu- ralandbiologicalresourcesinstepwith demand,while earning adequateprofits forfarmers,providingconsumerswhole- some,safefoodandminimizing adverse impactsontheenvironment.
Alternative agricultureisany foodor fiberproductionsystemthatpursues: a morethorough use ofnaturalprocesses such as nutrient cycling, nitrogen fixa- tion, and beneficial pest-predatorrela- tionships into the agriculturalproduction process;reductionintheuseof off-farm inputswiththe greatest potentialtoharm theenvironmentor the healthof farmers andconsumers; productive use ofbio- technology andgeneticengineering; bet- termatching of croppingpatternsbased onthe potentialandlimitationsofagricul- turallands; profitableandefficientpro-
ductionwithemphasison improved farm management,prevention of animal dis- ease,finding the bestcombination oflive- stockandcroppingenterprises,andcon- servationofsoil,water,energy andbio- logicalresources.
Conventionalagricultureisthecom-
mon
farmingpractices,methods andsys- temsina region.Thesechange overtime.Many
conventionalpracticesandmeth- odsare fully sustainablewhen
used prop- erly.Low-inputsustainable agriculture or
LISA
systemsstrive toachievesustaina- bilitybyusing biologically-based prac- tices thatresult inlessenedrelianceon purchased agrichemicalinputs.Thegoal ofLISA
systemsisimprovedprofitability and environmental performance through systemsthat reducepest pressure, effi- ciently manage nutrients and conserve resources.ThegoalofLISA
systemsneed notbe viewed as reducing the use of pesticidesandfertilizers,althoughalower relianceonagrichemicalsisoften a posi- tiveoutcome.Thereportpointsoutthatregardlessof definitions,farmersare alwaysmaking changesto theirfarming systems
when
theyseean opportunitytobemorepro- ductive ormake
more profit. Manage- mentdecisions usually are notmade
based on onegoalorconcern, buthow
itwill affect the overallperformance ofthefarm taking into accountprices, government policy,availableresources,weatherand riskfactors.Tree Planting Benefits
For people
who
areconcerned about theenvironment,butaren'tsurewhatthey can do, the NationalArbor
Day
Founda- tion suggeststhey plant trees for a numberofprac- ticalreasons.Trees,throughtheir
shade and transpiration (giving off water), pro- vide natural, "low- tech" cooling that
meanslessneedtobuilddams,coalburn- ingpowerplantsandnucleargenerators.
Leavesworkasaircleaners,reducingthe amount of carbon dioxide.
Due
to theburning offossil fuels,carbon dioxidein theatmosphere
may
soondouble.A
tree can absorb26 poundsofcarbon dioxide peryear,orabout2.5 tonsperacre-and replaceitwith oxygen.Trees provide shadethat helpssave
money
onelectric bills.Three well-placed treescancutairconditioningcostsby15
percent. Trees also provide shelter for wildlife,slowrainfallrunoff,preventsoil erosion, muffle noise and providepri- vacy.
As
windbreaks, theycan beshields againstwind andsnow, reducingheating costsbyasmuch
as30percent.And
re- searchshowsthattreeshelpreducestress intheworkplaceandspeed recovery of hospitalpatients.FFANewHorizons
Now
Availableon CD
The U.S. Department of Agriculture recently completed its first
CD-ROM
(compactdisk-readonlymemory)con- tainingthousands ofpages ofruraland agriculturalinformationtospeed responses fromthe
USDA's
ExtensionService.Thedisk willenablecounty extension agentsto respond quicklyandeasilyto frequentlyaskedquestionsbypunching upthe desiredinformationonacomputer screen.Thedisk contains universityand extensionfactsheets, publications, fre- quently used databases and computer software.
Thediskisbeingreleasedto 115test sitesintheU.S.whereusers willevaluate itsusefulness foroneyear.Testsitesin- cludecountyandstateextensionoffices andland-grant universitylibraries.
BUCK. The Leader For
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...Here'sAnother:Industrial
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than300ofthecountry'sleading agricultural, industrial, academic and political leaders recently gathered in Washington, D.C.,fora national confer- enceon"CommercializingIndustrialUses forAgriculturalCommodities."Conferencechairman
Sam
Brownback, Kansassecretaryofagricultureandfor-mer
nationalPTA
officer,said,"We
be- lieve thatthispushfor industrialusesfor agriculturalcommodities canaddresssuch keyissues asreducingforeign trade defi- cits, helpingmeetenvironmentalneeds, andspeedingupruraldevelopment.We
canreplaceforeignimportswithdomestic commodities, whilecreating
new
markets forour U.S.farm production."TheindustrialusesBrownbackrefers toare practical yet innovative,suchas a highlyefficientstovethatcleanly
bums
kernelsofcom;newspapersprintedwith soybeanink;degradableplastics,includ- ingbabydiapers,
made
fromcomstarch;ethanol,
when
blended with gasoline, reducesairpollution,refinedfromcom;andnewsprintmanufacturedfromkenaf, atall,thin,fibrous plant
now
beinggrowninsouthernstates.
June-July,1990
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Believe...
How do you feel when you recite the FFA Creed?
By
LynnHamilton• ft
They're
only words.Two-hundred and fifty-eightofthem,tobeexact.Taken individually, they aren't causeformuchdiscussion.Butgrouped astheyare,theyformthe
FFA
Creed,about which lotsofpeople have been talkingre- cently.Thefamiliarlines,penned byE.M.Tiffany (Erwin Miltonfortriviabuffs)havebecomean importanttraditionofthe
FFA
organization.Thousandsofmemberscuttheirpublicspeak- ing teeth onthe five paragraphs, nervously stuttering "I believe..." before intimidating panelsofjudges. Stateandnational officers citethe
FPA
Creedastheir firsttrainingexer- ciseinleadership.Butwhatreallyisacreed?
What
shoulditdoforanorganization?Webster'sdictionary definesacreedasany statement ofbeliefor principles.
A
creedshould expressthephiloso- phyofagroupanditsmembers.Itdescribes thegroup'sactions, aspirationsand beliefs,and communicatesthistooutsideaudiences.
New
members are initiated tothe group's valuesthroughitscreed.Thisdefinition introduces the issues sur- roundingthecurrent
FFA
Creed.Backin1930,when
thefirstFFA
Creedwaspresented,itwas written foranorganizationofruralboyswhose maincareergoal wastoproduce foodfora growingnation. The originalcreed, part of whichfollowshere,describedtheFFA'sphi- losophywell./believe that the dignityof labor depends notso
much
upon what youdo,asuponhow
you doit;thatopportunitycomestoa boy on thefarmasoftenastoaboyinthecity;thatlifeonthefarm
may
befull,happyandfree,and thata prosperousagricultureisessentialto ournationalwelfare;thatmy
successdepends notuponmy
dreams, butwhatIactually do, notuponluckbutuponpluck.Writtenby an
unknown
author,this first creedwaspublishedinthe1930FFA
Manual.Itwasneverofficiallyadopted.Instead, Tif- fany rewroteitsconceptsintoacreedthatwas verysimilartotoday's.Hisversionwasac- ceptedatthe3rdnationalconvention,andwas revised slightlyin 1966atthe38thnational convention.
It's
now
been 24years since theCreedwas revised.Thetimelineitselfisnot soimportant butwhat does matter ishow
theFFA
has evolved duringthose years.Today,the largestFFA
chapters areinPhiladelphiaand Chicago, withhundreds ofmemberswho
have neverset footonafarm.FFA
membersacross thecoun- tryarepreparingforcareersin sales,research, engineering,communications,andthemany
other careers availableinagriculture.
YettheCreed embracesonlyonesegment ofourmembership
—
thosewho
havecome
from andplantogobacktothe farm.Though nottobe ignoredor forgotten,thatsegmentis clearlytheminorityintoday's diverse
mem-
bership. In atime
when
agriculturaleducation andFFA
are striving toexpandtheirmission, theCreed,byitsnarrowfocus, limitsthose efforts.An
idealFFA
Creedfortodaywoulden- compassallmembers...nomatterwhattheir SupervisedAgriculturalExperience programs,home
situationsor career goals. The Creed shouldinspireeachmember
totakeownership in its words,and to trulythe believe inits philosophies.Of
course, there aremembers,teachersand alumniwho
believethatthecurrentcreed does thisjob,anddoesitwell.Insomepartsofthe country, theFFA
Creedisasappropriatetoday asitwas 60years ago,andmay
continuetobe forthenext60years.ConsideringachangeintheCreedhasbeen the taskofthe
FFA
ManualRevisionCommit-tee.Convened bytheNational
FFA
Boardof Directors,oneofthecommittee's missionsis toconsidertheCreed anditspossible revision.The Board has requested input from
FFA
membersandadvisors.Ifyouhave anysug- gestions, ideas,orwouldliketo penafew paragraphs ofa creed,sendyourideas to the InformationDepartmentattheNationalFFA
Center, P.O.
Box
15160, Alexandria,VA
22309-0160.
Virtiiallyeverynational
FFA
convention presentsnew
issues,someofwhichresultin dramaticalterationstothe constitution.Changeistheverynatureofaprogressiveorganiza- tion.Those
who
willbecharged with keeping agriculturemovingforward cannotbeafraid tostretchtheirimaginationsbeyondtradition.This November,the nationalconvention delegatesmight havethechancetodecidethe futureoftheCreed.Whetheritbea revisionof Tiffany'swork,a
new
creed, or thesameone, the intentisthatallFFA
memberswillbeable torecite"Ibelieve..."andmean
it. •••12 FFANewHorizons
Agriculture's New Professionals
Agricultural Sales
By
MollyWilsonDo
Travel?youlikeSetting goals?workingwithWould
people?you enjoy being rewarded for your successes?Then youmay
havea futureinagriculturalsales."I'll often interview as
many
as 13 peopleaday andtheonesI'llremember willbetheones withthedynamo
person- alities,"saysSteve Barnes,aformerFFA member
fromLicking,Missouri,now
a regional salesmanager for Akin Seed Company."Therewillbeapresenceabout themwhen
they walk in the room, a magnetism."Barnes spendsmostofhistimetrain- ingdistrictsalesmanagersordeveloping
new
salestrainingprograms. Last winter he interviewed nearly 100 soon-to-be collegegraduatesfor sales positions."The competitionisfierce,"hesays.Those
who
fitthebillknow how
toget along withpeople."Inagsalesthere'sa finelinebetweenbeingpushy andbeing friendly," says Barnes. "Farmers, as a group, aredown
to earth, reasonable people,"hesays."Mostappreciate agood salesperson.On
theotherhand,peopleget irritatedwithbadsalespeople.""PT^A experiencesfitwellwitha career inagriculturalsales,"saysBarnes.Public speakingand parliamentary procedureare natural experiences that will help you thinkandtalkonyourfeet
—
important traitsinanagriculturalsalesperson.Former
FFA member Andy
Kuenstler agrees.KuenstlerisanAkin SeedCom-
panydistrictsalesmanagerwho
gradu- ated from the University ofIllinois in 1989 withadegreeinagriculturalbusi- ness.He
had doubts aboutagricultural salesinhighschool.Butaftertakingsome collegecourseshebecameintrigued."IfiguredImightlike sales.Iliketo work andtalkwith people,"hesays.
"Ag
sales,likeFFA, isnotjustaimedordi- rectedtoward people
who
grew up ona farm."Kuenstler'sinterest inagricultural sales hasblossomedintheyearhe'sworkedin thefield."Salesdependsonbeingself- motivated. That's importanttome," he says.
Starting salaries for agricultural sales and marketingcollegegraduatesthisyear are expected to average $25,000, says
Purdue agricultural business/marketing professorDave Downey."It'soneofthe hottestjob markets right now," says Downey,
who
in1983 co-authored "Agri- Selling," a ground-breaking guide for professional agriculturalsalesmen.Downey
says you don't have to be fromafarmtobesuccessfulinagricul- turalsales,althoughitmay make
thejob easier."Abouthalfofthe75 studentsin ourprogramarenotfromfarms,butmany
ofthemplantobeinagricultural sales,"hesays.
Downey
says a positive attitudeabout agriculture willovercomea lackof farm experience."We
encourage ourstudents toget aminorinanothersubjectthatwillmake
them more knowledgeable in a certain area,suchasagronomy."There'smoretoagricultural salesthan justoffering aproductforcash.Agricul- tural sales ishighly seasonal,
Downey
points out.
You
havetobetherewhen
the farmerisreadytobuy.Kuenstleradds,"Irealized thatagsales ismoreofa servicethantryingtopush something.I've developed
many
on-going relationships—
Ireallylikethat."Barnesagrees. "Serviceisproviding technical information, clearing upmis- conceptions, helping producers plan a program," hesays."It'snotjustshowing upatthe sellingtimes,butrathershowing
Former FFA
members
SteveBarnes,
left,and
Andy
Kuenstler aresalesmen
for tfieAkinSeed Company.
upatnon-sellingtimesandaskingifthey needanything.We'renotalwaysthere to getanorder."
Downey
says there areno naturallybom
salespersons.Butthere are natural instinctsthat can befine-tuned.Ifyou enjoy interacting with lots ofdifferent kinds ofpeople, thinkquickly onyour feet,andlikemany
variedactivities,agri- cultural salesmay
berightforyou."It'salsoimportanttohavea strong business skills," adds Downey. "That meansunderstandingeconomics,markets, prices, government programs and sci- ences."
Downey
believescompaniesare look- ing for employees with business skills balanced with communications skills."Companiescantrainemployeesintech- nicalareas,buttheymighthavetrouble teaching them to communicate effec- tively."
So where is the action? "Wherever there's agriculture,"
Downey
responds."There'sabroad-based need, butthere are morejobsintheMidwestthan theSouth- west simply because of the numberof farmers,"
Downey
says.And
ifyou're wonderingaboutdemand,don't worry:a recentUSDA
report revealsthatthere'sa 10-15 percentshortfallofqualifiedwork- ersfor agricultural sales positions. •••June-July,1990
Capturing
FFA's
"Triple Crown"
Out of 7,705 FFA ctiopters in ttie country, only four returned from the Notional FFA Convention in November witti gold rat- ings for
allttiree National Ctiapter Award programs. Here's tiow ttiey did
it.By
ChantalCochraneIt's
beenalongdayandthere arestill tenthings yettodotogettomorrow's eventready.Therestofyourlifehas been temporarily putonhold,allyou wantisa nap,butyoukeepgoing.
A
lotof timeandsweat goesintoevery eventjust tomake
ithappen.Why
doit?"We
wanttomake
a difference,"says SheilaHeide oftheSycamoreFFA
Chap-ter,about hercommunityinnorthernIlli- nois.
"We
livehere andwe
wanttobe proud ofit,"Fellow
member Kim
Lenschowagrees."Itisupto us. If
we
don'tdoitwho
will?We
aretaughteverydayinclass thatwe
needtoberesponsible,we
areonlytrying toapplythattheorytoourlives."Outof7,705
FFA
chaptersinthecoun- try,onlyfourreturnedfromtheNationalFFA
ConventioninNovember
with gold ratings forall three National ChapterAward
programs.Hard work,acommitment to excel- lenceandchapterenthusiasm paidoff for theSycamore,Illinois;Stockton, Missouri, Denmark,Wisconsin andBison,Iowa
FFA
chapters.Thehonorswereawardedinthe areasof BuildingOur American
Commu-
nities (BOAC), National Safety
Award
Programand National Superior Chapter Award.Thesechaptersreachedtheir"Triple
Crown"
achievement throughtheirdeter- mination and ambitiontotakeanactivepartintheircommunity.
Teamwork
isthefoundationoftheir success.AccordingtoJamieSwaggerty oftheStocktonFFA
Chapter,"Working together is essential. Our committees research possible projectsand thenthe chapterbrainstorms together, weighing theprosandcons of eachproject."Lori Michaelson oftheBison FFA, located in Buffalo Center, Iowa, said,
"First
we
talkwithlocalgovernmentoffi- cials,civicleadersandservicegroupsto identifythecommunityneeds."Oncethechapterhasdecidedwhich projectstopursue,
specific commit- tees are respon- sible fororganiz- ing their
own
event.
"Action takes place in commit- tees," said Jay Vanderburgofthe
Sycamore FFA.
"The chapter de- pendson commit-
tees,withoutthem there
would
be chaos.""Chapter offi-
^^^^^"^^""^^
cers are there to guide committee
chair-persons and encourage chapter memberstogetinvolved.Theyneedto give 110 percent of timeandeffortinto everyevent," saidLenschow."They do notand should notdoalltheworkthem- selves, thereneedstobeabalance."
"Gettingthingsdonehasneverbeena
"We always evaluate the stiow and write down suggestions for
next year's committee.
We do not leave
Itup to
memory.
"
—
CoriMichaelson,Bison,Iowa,FFAproblem.Theseniorshave alwaysseta precedent,theyworkhardand theyhada goodtime.
We
werenotawarethatthere wasanyotherway
todoit."Vanderburg added."When
our chapterworkstogether,we
seeresults.
We know
thatourprograms affectthecommunitypositively.We
are makinga differenceandwe know
that this helps tobringthecommunitytogether,"said Matthew Erpelding, Bison
FFA
Chapter.
"We
takeprideinourcommunity.Our townisamajortouristattractioninthe summer, therefore,we
takeituponour-^^^^^^^"^^~
selvestotake careof thelake area," said Matt Hewstauffer, Stockton
FFA
Chap-ter.
These three na- tional award-win- ning chapters have found
how
tomake
a differenceintheir community,yeteach one went about it differently.
Bison FFA
Chapter,Iowa
EachyeartheBisonFFA
holdsa"Bison FarmandHome Show"
forsurrounding communitiestoattend.Theday-longshowis designedfor localagribusinesses to
come
togetheranddisplaytheirwaresand services for thepublictoview."We
wanttoencourage ourcommu-
14 FFANewHorizons
nitymemberstoshopathome,"remarked Michaelson.
"Why
shouldsomeonedrive 20or40milesawaytopurchasean item thatisrighthereathome?"Throughthe"BisonFarm and
Home
Show,"anincreaseinnew
customersto theareahasdeveloped.The community hasalsobecome moreaware oftheprod- uctsandservices localbusinesseshaveto offer.Thisevent hasbeensuccessfulevery year.
When
askedhow
they doit, Mi- chaelsonexplained,"We
have set upa planandwe
followiteachyear.Attheend oftheeventwe
alwaysevaluate theshow andwritedown
suggestionsfornextyear's committee.We
do not leave it up tomemory."
Stockton FFA
Chapter,Missouri Stockton tookaboldstepintackling current issuesbybringinginanexpertto talk toabouttheAIDS
(AcquiredImmune
DeficiencySyndrome)virus.Thischap- terdecidedtostepoutoftheboundaries of addressing only agricultural topics by concentratingona topicthatisa national concern.Thisprogramwassetuptodispelmyths aboutthe
AIDS
virus,educatingthestu- dentsonhow
itcan beacquired, thediffer- enttypesofcarriers,andhow
itaffects people.Thechapterfeltitwasimportant toinvolve surrounding schoolsas well as theirown.The chapter also sponsored a Drug AwarenessWeek.Theweek-long event dealt with suchtopics as the effectsof drugs, alcohol,tobacco and peerpres- sure.
"We
feelthese topics areimportant forstudents toknow
and understandthe factstoallowthemtomake
thebest deci- sionswhen
facedwiththese issues," said chaptermember
RichieJohnson.Denmarl( FFA
Ctiapter,Wisconsin Members
oftheDenmark FFA
Chap-terhelpedtheircommunitybuild a recy- clingcenter lastyear. "Our
members
attended meetings and met with local contractors and builders to discuss the differentoptionsandsitesforthisbuild- ing," said Dennis Vanderpool, chapter president."Over 300hours were putinto buildingthiscenter.Ithaseight separate bins for glass, newspaper andmetals."Construction ofthecenterwasthechap- ter'smainfocus,though theyarecontinu- ing tolandscapethesite.
Thechapter involvedtheirschoolby collectingpaperfromclassroomsandtin
from the cafeteria. They also venture outside the school to contribute to the cause.
"On
occasion,we
are asked tocleanup parkareasandallthematerial fromthesesitesgoesstraighttotherecy- cling center," saidVanderpool.
There has beentalkabout shredding wastepaper and using it for livestock beddinginsteadof straworwoodchips.
Thechapterhasvolunteeredtohelpthe villagelaunchtheprogram
when
a deci- sionismade.Besidesthe threegold chapter awards,
Denmark
also receivedan Outstanding AlumniAffiliategoldrat-inglastyear.
Sycamore FFA
Ctiapter,lilinois
Of
the140mem-
bers in the Syca- more
FFA
Chap-ter, only 20 of them are from farm back grounds.Their agriculture classes are
Sycamoremembersareactiveintheir
community, whichis
why
theNorthGrove Association contacted them tohelp re- storetheoldNorthGroveSchoolhouse.The chapterwasresponsible for recon- structingafence, painting, fertilization, treepruning,weedcontrolandtherecon- structionoftwoouthouses. Theschool- houseis
now
usedforcommunitytours, eventsandhistoricalinformation.The Bison, Stockton,
Denmark
and SycamoreFFA
Chapterswere honored withnationalgoldratingsinBOAC,
Safetyand SuperiorChap-
terawards bytak- ng an
recommended bythecoun- selor as asciencecourseandalso for leadership training. Students atthe Sycamore HighSchool
know
thatFFA
offersachanceforonetoimproveper- sonalskillssuchaspublicspeaking,par- liamentaryprocedure,andselfconfidence.
Members
gainpracticalexperienceat the school's270-acre farm,whichhas73 head ofregisteredSouthdownsheepanda greenhouse."We
are fortunate to have these three aspects as a partof ourclass- roominstructionbecausesomany
ofour membersarenotfroma farm.Thisgives them thechance forhands -on experi- ence," saidHeide.Sycamore FFA member Sean
McMillan
measures
the fence border-ng
the old NorthGrove
Schoolhouse.idea,setting agoalandworking hardto achieveit.
Eachchapter'sProgramofActivities isuniqueinthe
way
theyapproachand adapttotheneeds oftheircommunities.Alongwith anenergetic
FPA
advisor and a supportive community, all threeowe
theirsuccesstoahighlevelofmember
involvementandanunending supply ofenthusiasm. •••
June-July,1990 15