A GENRE ANALYSIS OF LANGUAGE USE BETWEEN TRADERS AND BUYERS IN ENGLISH VILLAGE PARE
THESIS
BY:
JENYCHA FRESY RYANDANI NPM 21902073014
UNIVERSITY OF ISLAM MALANG GRADUATE PROGRAM
ENGLISH LANGUAGE EDUCATION STUDY PROGRAM JUNE 2021
ABSTRACT
Ryandani, J.F. 2021. A Genre Analysis of Language Use between Traders and Buyers in English Village Pare. Thesis. English Education Department, Graduate Program, Islamic University of Malang. Advisors: (1) Dr. Alfan Zuhairi, M.Pd. (2) Prof. Drs. H. Junaidi Mistar, M. Pd, Ph. D
Key Words: Genre Analysis, Language use.
Language is a means of communication in social interactions between one individual and another. With language, a language speaker can easily convey a message to the speech partner.
The purposes of the research are; (1) Describing the variations of language used by the traders and buyers in buying and selling at English Village Pare Kediri (2) Describing the factors that influence the use of language to traders and buyers in buying and selling at English Village Pare Kediri.
The method that was used in this research is a qualitative descriptive method. The qualitative descriptive method in this research aims to describe the language used by traders and buyers in buying and selling transactions at English Village Pare and the factors that influence it.
The subject was 10 participants of seller and buyer who sold and bought at English Village Pare Area. The instrument of collecting data in this research was using the observation.
The steps that the researcher has applied are SPEAKING; S is for Setting and scene, P is for participant, E is for End, A is for a sequence, K is for Key, I is for Instrumentalities, N is form Norm, G is for Genre. Next, the findings of this research showed that factors that influence the use of language at English Village Pare, are; age, gender, level education and environment.
The result of the study shows that the use of trader language in English Village Pare has diversity in communication. Traders who come from various ethnicities can become a multilingual society when they enter the English village, due to environmental factors. Research data shows that the language used by traders when buying and selling transactions occur is a mixture of English, Javanese, Indonesian, and there is one satay trader who comes from Madura using the Madurese language, with his internal party. Factors such as age, gender, education and environment affect the use of the merchant's language during buying and selling transaction situation that creates language diversity.
CHAPTER I INTRODUCTION
1.1 Context of the Research
Language cannot be separated from human life. Language serves as a communication tool to convey information. This means that everything that is in the human mind is conveyed through language, both written and spoken language. This is what causes language to be inseparable from human life. Suyanto (2011: 15) suggests that language is a series of sound systems or symbols produced by human speech tools, which have meaning and are conventionally used by a group of humans (speakers) to communicate (give birth to thoughts and feelings) to others.
Language is a means of communication in social interactions between one individual and another. With language, a language speaker can easily convey a message to the speech partner. This is parallel to what Kridalaksana (2008: 24) argues about language, which is a system of sound symbols used by members of a community to work together, interact, and identify themselves. In everyday life, language has been used in all activities of community life so that language is essential.
People who are involved in buying and selling transactions must have a language used by traders and buyers. Language is used as a tool for communication and functions to establish relationships, maintain, and establish intimacy between speakers. The languages in the market are very diverse in use, this is because the speakers are heterogeneous and have different social backgrounds and habits.
Chaer (2012: 55) states that a member of society in a language consists of various social status and different cultural backgrounds. This happens in the use of the language used by a society. The existence of people who have various languages makes this nation rich in the diversity of languages used. Language diversity is usually influenced by the use of speakers and speech partners. So that in a society that uses language is formed because of mutual understanding, especially the existence of togetherness in using language codes.
Language and its use in society are not observed individually, but are associated with an activity that exists in that community. Therefore, society and language a unit that is closely related and needs each other. Without language, communication between an individual and another individual will not go well.
The use of a language has two basic aspects, namely aspects of form and meaning.
If more paying attention, the relationship between form and meaning shows the difference in expression between one disclosure and another. Differences in form and meaning will affect the form of speech used by a society. The use of language often occurs in community activities to exchange information or gain benefits in these interactions. The place where the interaction process usually occurs is the market. The market is identical to the process of buying and selling transactions directly between traders and buyers. The language in the interactions used in the market really describes the communication that occurs in everyday conversations. The use of language used when communicating is often characterized by the emergence of a unique language for a group of language users.
The use of language has a level according to the context in the conversation. The use of languages can often be seen through the language used in terms of speakers based on social and sociolecal dialects. In sociolect, it can be studied the differences in the use of
language variations or language variations based on status, class, and social class. It can show the factors that influence the use of languages in the market. The languages in the market are very diverse, because the market is a meeting place for traders and buyers of various ages, genders, ethnicities, occupations, education, and so on. In addition, the use of language is also influenced by situational factors, namely who is speaking, in what language, to whom, when, where, and what problems are discussed, as formulated by Fishman (Suwito, 1983: 3) who speak, what language to whom and when.
Factors that would be effects how to use the language are age, status level, background of education, economic life, ethnicity, and gender. It is supported by some research that was conduct before. First, the research by Sari (2015), she found that the bench marks of language are ages, education, economy, profession and other factors. She has done her research in language use in Chinese Ethnicity at Surabaya. Another research come from Ramendra (2013), he showed that language use are associated with nationality, occupation and age. In his result of research, there are three variations of language in the Singaraja city speech community which are related to the type of subject. The variations in the use of different languages are closely related to the identity that the subject (speaker) wants to project.
This research discuss about "A Genre Analysis Language Use of Traders and Buyers in buying and selling at English Village Pare, Kediri". The reason for taking this topic is to dig more deeply into the use of the language spoken by traders to buyers in English Village Pare, Kediri. The use of language between traders and buyers in the English Village is interesting to research because there are various languages used by traders and buyers.
The above incident happened to traders in English Village, the traders selves have their mother tongue which is used in everyday life in the family environment and in the neighborhood. However, the situation requires traders to master several languages when interacting with buyers so that communication has a purpose, and builds intimacy with buyers.
English Village Pare Kediri becomes the object of this research because there is a linguistic phenomenon. This is indicated by the variety of languages used by traders when selling and buying transactions take place and the factors that influence it. Therefore, this research uses the English Village Pare as the object of research in this thesis.
1.1. Focus of the Research
The problems that will be answered in this research are as follows:
1. How are the variations of language used by the traders and buyers in buying and selling transactions at English Village Pare Kediri?
2. What are the factors that influence the use of language of traders and buyers in buying and selling at English Village Kediri?
1.2 Objectives of the Research
Based on the problem formulation described above, the objectives of this research are as follows:
1. Describe the variations of language used by the traders and buyers in buying and selling at English Village Pare Kediri
2. Describe the factors that influence the use of language to traders and buyers in buying and selling at English Village Pare Kediri.
1.3 Significance of the Research
This research can provide benefits both theoretically and practically. The benefits that can be obtained in this research include:
1. Theoretical Benefits
In the results of this research, new linguistic data is available and it is hoped that the results generated can be used as a reference source for further research on the use of language used by traders and buyers in buying and selling activities.
2. Practical Benefits
This research is expected to add insight to market management institutions and communities around the market regarding the use of the language used by traders in selling and buying transactions and the factors that influence it. Thus, people can use language properly and correctly. Next, for teacher and students especially for education, this research could give more knowledge about linguistics, especially to the sociolinguistic.
1.4 Scope and Limitation of the Research
In order for the research to be more focused and not broad from the intended discussion, in this thesis the researcher limits the problems to be studied at the use of language for traders and buyers in buying and selling transactions at the English Village Pare Kediri and the factors that influence the use of language of traders and buyers in buying and selling in English Village Pare Kediri.
1.5 Definition of Key Terms
1. Genre Analysis : Genre analysis is an analysis used to describe the purpose, linguistic features and patterns of the text
2. Language use : the language use between traders and buyers.
CHAPTER VI CONCLUSION
6.1 Conclusion
In the description of the results of the research, it can be concluded that the use of trader language in English Village Pare has diversity in communication. Traders who come from various ethnicities can become a multilingual society when they enter the English village, due to environmental factors. Research data shows that the language used by traders when selling and buying transactions occur is a mixture of English, Javanese, Indonesian, and there is one satay trader who comes from Madura using the Madurese language, with his internal party. Factors such as age, gender, education and environment affect the use of the merchant's language during buying and selling transaction situation that creates language diversity.
6.2 Suggestion
The problems discussed in this research only cover the use of the language of traders and buyers that occur in English Village Pare, especially in the process of buying and selling transactions. In the process of using the language used by traders, another thing that is no less interesting appears, namely the problem of language interference or code switching and code mixing that occurred in English Village Pare. It is hoped that further research can provide or add several sub-topics that can be explored further and find new things in the language symptoms that exist in English Village Pare. Hopefully this research can be as a references and benefit for the readears and future researchers.
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