By:
Dinda Lestari 11403055
BACHELOR’S DEGREE in
BUSINESS ADMINISTRATION – INTERNATIONAL BUSINESS AND MARKETING CONCENTRATION
FACULTY OF BUSINESS AND COMMUNICATION
SWISS GERMAN UNIVERSITY The Prominence Tower
Jalan Jalur Sutera Barat No. 15, Alam Sutera Tangerang, Banten 15143 - Indonesia
July 2018
Revision after the Thesis Defense on 17 July 2018
Dinda Lestari STATEMENT BY THE AUTHOR
I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.
Dinda Lestari
Student Date
Approved by:
Dr. Nila K. Hidayat, SE., M.M.
Thesis Advisor Date
Dr. Nila K. Hidayat, SE., M.M.
Dean Date
Dinda Lestari ABSTRACT
THE CONTRIBUTION OF AN ENTREPRENEURSHIP COURSE TOWARDS CREATIVE THINKING SKILLS OF HIGHER EDUCATION STUDENTS:
AN INVESTIGATION OF BUSINESS SCHOOL IN SOUTH TANGERANG By
Dinda Lestari
Dr. Nila K. Hidayat, SE., M.M, Advisor SWISS GERMAN UNIVERSITY
This study aims to analyze the impact of entrepreneurship course towards business school students’ creative thinking skill. In addition, this research would also develop strategies to improve the effectiveness of entrepreneurship course. The methodology used in this study is quantitative method through questionnaires that were distributed to university students from three universities in South Tangerang who have taken entrepreneurship education and have done entrepreneurship related activities. The result indicates that entrepreneurship course variable has an impact towards creative thinking skill.
Keywords: Entrepreneurship Education, Entrepreneurship Course, Entrepreneurship
Skills, Creative Thinking Skills
Dinda Lestari
© Copyright 2018
by Dinda Lestari
All rights reserved
Dinda Lestari DEDICATION
I dedicate this work for my beloved parents and who always give the greatest support and
believes on my decision.
Dinda Lestari ACKNOWLEDGEMENT
First and foremost, I would like to express my deepest gratitude to Allah SWT, for the blessings and guidance so that I can finish my thesis on time. I would also like to express my gratitude to the individuals who supported and encouraged me throughout this research.
I would also like to send my gratitude to my parents, brothers and sister for always being supportive.
To my advisor Dr. Nila K. Hidayat, S.E, M.M., thank you for providing me with insights, knowledge and full support to finish my thesis. To Swiss German University Lecturers and staff, thank you for your kind assistance.
I would also like to acknowledge my best friends, for always being supportive and cheerful.
Lastly, I would thank all the respondents from BINUS University, Universitas Prasetiya
Mulya and Pelita Harapan University for the time spared to making this thesis possible.
Dinda Lestari TABLE OF CONTENTS
STATEMENT BY THE AUTHOR ... 2
ABSTRACT ... 3
DEDICATION... 5
ACKNOWLEDGEMENT ... 6
LIST OF FIGURE ... 9
LIST OF TABLE ... 10
CHAPTER 1 – INTRODUCTION ... 11
1.1. Background ... 11
1.2. Research Problems ... 16
1.3. Research Objectives ... 16
1.4. Research Questions ... 16
1.5. Scope and Limitation ... 16
1.6. Significance of Study ... 16
1.7. Writing Structure ... 17
CHAPTER 2 – LITERATURE REVIEW ... 18
2.1. Framework of thinking ... 18
2.2. Entrepreneurship ... 19
2.3. Entrepreneurship Education ... 19
2.4. Entrepreneurship Skills ... 20
2.5. Creative thinking skills ... 22
2.6. Previous Study ... 24
2.7. Study Differences ... 25
2.8. Hypothesis ... 25
Dinda Lestari
3.2. Unit Analysis ... 26
3.3. Sampling Design ... 26
3.4. Location & Time Frame of Study ... 27
3.5. Data Sources & Collection ... 27
3.6. Research Model ... 29
3.7. Variable Operationalization ... 30
3.8. Data Processing Procedures ... 33
3.9. Data Analysis Technique ... 46
CHAPTER 4 – RESULT AND DISCUSSION ... 50
4.1. Brief of Consumer Profile ... 50
4.2. Descriptive Analysis ... 52
4.3. Inferential Analysis ... 61
4.4. Simple Linear Regression Analysis & Hypothesis Testing Result ... 64
4.4.1. Simple Linear Regression Analysis ... 64
CHAPTER 5 - CONCLUSION AND RECOMMENDATION ... 69
5.1. Conclusion ... 69
5.2. Recommendation... 70
5.2.1. Managerial Implication ... 70
5.2.2. Recommendation for Further Study ... 70
