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International Conference on Tourism and Ethnicity in ASEAN and Beyond

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Proceedings

International Conference on Tourism and Ethnicity

in

ASEAN and Beyond

15 16 August, 2015

Imperial Mae Ping Hotel, Chiang Mai, Thailand

organised by

ASEAN Tourism Research Group

Research Administration Center

Chiang Mai University, Thailand

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Conference Committee

Conference Chairperson

Associate Professor Dr. Ploysri Porananond

ASEAN Tourism Research Group

Research Administration Center Chiang Mai University, Thailand

Conference Co - Chairperson

Mr. Thammanoon Nuamanong

Research Administration Center Chiang Mai University, Thailand

Scientific Committee

Professor Victor T. King Leeds University, UK

Professor Erik Cohen

The Hebrew University of Jerusalem, Israel

Professor Kathleen M. Adams Loyola University Chicago, USA

Professor Franco Bianchini Leeds Beckett University, UK

Associate Professor Dr. Komkrit Leksakul

Director, Research Administration Center, Chiang Mai University, Thailand Associate Professor Dr. Ploysri Porananond

ASEAN Tourism Research Group, Chiang Mai University, Thailand

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Keynote Speakers

Professor Erik Cohen

Erik Cohen is the George S. Wise Professor of Sociology (emeritus) at the Department of Sociology and Anthropology, The Hebrew University of Jerusalem. He studied at the Hebrew University of Jerusalem between 1954-61 (B.A. in Sociology and Economics, M.A. in Sociology and Philosophy), and completed his Ph. D. in 1968. He taught at the Hebrew University, 1959-2000. His principal research areas were collective settlements, urban studies, folk arts, folk religion and tourism. He conducted research in Israel, Peru, the Pacific Islands and, since 1977, in Thailand and is the author of more than two hundred publications. His recent books include:

The Commercialised Crafts of Thailand (2000), The Chinese Vegetarian Festival in Phuket: Religion, Ethnicity and Tourism on a Southern Thai Island (2001), Contemporary Tourism: Diversity and Change (Elsevier, 2004), Israeli Backpackers and Their Society (edited with Ch. Noy, 2005) and Explorations in Thai Tourism (Emerald, 2008). His present preoccupations in the field of tourism are general theoretical problems emerging from globalization and post-modern trends in travel; animal-tourist engagement; tourism and disaster; festivals; and heritage tourism.

Cohen served as Sociology Editor of Annals of Tourism Research since 1976, and is on the Editorial board of several other journals. He also edits the series Studies in Contemporary Thailand for White Lotus, Bangkok. He is a founding member of the International Academy for the Study of Tourism. Cohen was awarded the UNWTO Ulysses Prize for 2012.

Professor Kathleen M. Adams

Kathleen M. Adams is Professor of Anthropology at Loyola University Chicago and an Natural History. Throughout her career she has been interested in the interrelations between tourism, ethnicity and nationalism in insular Southeast Asia.

Much of her long-term field research on these topics has been in Indonesia (especially on the islands of Sulawesi and Alor), although she has also conducted tourism-related research in Southern California and Cuba. Dr. Adams has authored several books, including the award-winning Art as Politics: Re-crafting Identities, Tourism and Power in Tana Toraja, Indonesia (2006); Home and Hegemony: Domestic Work and Identity Politics in South and Southeast Asia (2000, with S. Dickey); and Everyday Life in Southeast Asia (2011 with K. Gillogly). Her articles on tourism, ethnic relations, cultural representations and the arts have appeared in various edited volumes and journals, including Annals of Tourism Research, American Ethnologist,

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Tourist Studies, Museum Anthropology, and The International Journal of Heritage Studies.

Fulbright Foundation and the American Philosophical Society. She has also held visiting professorships and research fellowships at various Asian universities, including the National University of Singapore, Ateneo University of Manila, and Al-Farabi Kazahk National of tourism, aspects of globalization, the anthropology of art and museums, and on identity politics. Dr.

Teaching Excellence and in 2012 she was recognized by The Princeton Review as one of the

Professor Victor T. King

Victor T. King is Emeritus Professor of Southeast Asian Studies at Leeds University and Eminent Visiting Professor in the Institute of Asian Studies and Sociology-Anthropology at Universiti Brunei Darussalam. Until July 2012 he served for six years as Executive Director of the White Rose East Asia Centre, Universities of Leeds and Sheffield.

He has a wide range of research interests in the sociology and anthropology of Southeast Asia. His recent books include The Sociology of Southeast Asia: Transformation in a Developing Region, with William Wilder The Modern Anthropology of South-East Asia: An Introduction), and translated into Indonesian as Antropologi Modern Asia Tenggara: Sebuah Pengantar;

and co-edited volumes with Michael Hitchcock and Michael Parnwell, Tourism in Southeast Asia: Challenges and New Directions. Another recently co-edited volume with Park Seung Woo entitled The Historical Construction of Southeast Asian Studies has recently been published in Singapore by ISEAS Press, 2013.

Professor Franco Bianchini

Franco Bianchini is Professor of Cultural Policy and Planning at Leeds Beckett University. From 1992 2007 he was Reader in Cultural Planning and Policy and Course Leader for the MA in European Cultural Planning at De Montfort University Leicester. Franco has been a member of the Editorial Board of International Journal of Cultural Policy since 1997, and of the Advisory Board of ENCATC Journal of Cultural Management and Policy since 2012. He was appointed in June 2001 by the President of the European Parliament to the selection panel responsible for the designation of Cork as European Capital of Culture.

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Franco acted as adviser to Liverpool Culture Company on the preparation of their successful bid for European Capital

-operation between Liverpool, Bremen, Gdansk, Istanbul, Marseilles and Naples (2004-2009). The project formed part of the programme of Liverpool European Capital of Culture 2008. From 2010-2014 he was a member of the team preparing the successful bid by the city of Matera, in Southern Italy, for the title of European Capital of Culture for 2019.

-edited with C. Newbold, C. Maughan and j. Jordan, Goodfellow, 2015), Urban Mindscapes of Europe (co-edited by Godela Weiss- Sussex with Franco Bianchini, Rodopi, 2006), Planning for the Intercultural City (with Jude Bloomfield, Comedia, 2004), Culture and Neighbourhoods: A Comparative Report (with L.

Ghilardi Santacatterina, Council of Europe, 1997), The Creative City (with Charles Landry, Demos, 1995) and Cultural Policy and Urban Regeneration: the West European Experience (co-editor, with Michael Parkinson, Manchester University Press, 1993).

His research interests range from the role of culture in urban regeneration (with a particular focus on port cities and on European Cities/Capitals of Culture), to cultural diversity and interculturalism as resources for innovation in urban policy, and the development of urban cultural strategies in the context of the current political, economic and environmental crises.

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Content

Keynote

Victor T. King- Ethnicity and Tourism: Culture on the Move

Kathleen M. Adams- Tourism and Ethnicity in Insular Southeast Asia: Eating, Praying, Loving and Beyond

12 48

Cross-cultural and transnational encounters

Isabell Handler- Cultural Proximity and Intention to Visit An Exploratory Survey among Taiwanese

Ismar Borges de Lima- Indigenous Protagonism in Tourism Operations and Guiding in Australia, Brazil and New Zealand

Makarand Gulawani- Countries

Mary Mostafanezhad- Popular Geopolitics of Chinese Film Tourism in Northern Thailand

Preeda Chaiya- The Local Wisdom Heritage of Maechaem Community in Chiang Mai behind an Unseen Destination in Thailand

Reni Cacillia Polus- iences at

Sandakan Memorial Park Borneo

Shirley Worland- Missio-tourism amongst ethnic Karen in Thailand: A Bridge to Opportunity, Dependency or Somewhere In Between?

Tuhina Ganguly- Exotic Tourist, Ethnic Hosts: An Auto-Ethnographic Approach to Tourism, Ethnicity and Postcoloniality

Wanching Chang- The Study of the Relationship among Cross-Culture Adjustment, Personality Traits, and Self-Identity of Working Holidays Makers in Australia

Wendy May Pollard- Voluntourism and Ethnicity: A Case Study of Burmese Refugees in Mae Sot, Thailand

66 79 112 122 135 150 162 169 186 198

Performance, ritual events and staged authenticity

Anupama Damunupola- Motivational Factors Influencing the Participation in Cultural Events: An Emoirical Study

Farah Syazwani binti Hayrol Aziz- Constructing Authenticity through Hospitality:

Examining Host-Guest Relations of Malay Homestay Programme in Malaysia Jame Monren T. Mercado- Pit Senor!: A Comprehensive Assessment of the

Lu Thi Thanh Le- Cultural Festivals and the Representation of Ethnic Identity in Vietnam:

A Look from a Cham Festival Yang Ningdong-

Yuji Baba- Changing Role of Pi, a Bamboo Sound Producing Tool, in the Lua-mal Ritual in Nan province, Northern Thailand

209 222 242 254 265 277

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National identity, sub-nationalisms and local response

Christy Bidder- Ethnic Language and Globalization: A Case Study of the Kadazandusun Community in Sabah, Malaysian Borneo

Jaeyeon Choe- Tourism Development Impact on the Filipino Community in Macao Nor Hafizah Selamat- Ethnic Identity and Cultural Heritage Tourism: An Ethnographic Study of the Indian Muslim Community in Penang

Simon Potter- Tourism in Northern Korea as a Means to Promote National Identity Zuzana Jurkova-

Southeast of the Czech Republic

285 300 317 338 358

Sustainability, ecotourism and community

Carol Moet Aye- Assessment of the Feasibility of Community Based Tourism in Pa Ann, Karen State, Myanmar, in Transition Period to Foster Local Ownership and Support for Peace Building

Gaim James Lunkapis- Communicating Ethnic Identity through Ecotourism I Ketut Sardiana- Linking Ethnic Group, Tourism and Conservation: A Study on

Community-based Ecotourism in Indigenous Tenganan Dauh Tukad Village, Bali, Indonesia Le Thi Thao Anh- Agritourism and Sustainability:Case Study of Khmer Village,

O Lam Commune, An Giang Province, Vietnam

Peter Masters- Marketing sustainable home-stay in Thailand: Authenticity, how much is too much?

Sommai Theingthae- Sustainable Ecotourism Development in Muslim community After the Impact of Tsunami Disaster in 2004: A Case Study in Bang Rong Village Phuket Province, Thailand

366

385 398 409 423 432

Food, culture and ethnicity

Hanif Hanan- Influence of Social Media in Food Festival Destination Image Rizki Karunia Illahi- Rendang: Traces of Minangkabau Traditions in Indonesia Sara Leong Pik Lee- Malaysia: The Impact of Maodernization on Ethnic Food

458 468 477

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Linking Ethnic Group, Tourism and Conservation: A Study on Community-based Ecotourism in Indigenous Village of Tenganan

Dauh Tukad, Bali, Indonesia

Author

Name: Dr. I Ketut Sardiana Position: Senior Lecturer

Affiliation: Faculty of Agriculture, Udayana University

Contact Address: Fakultas Pertanian Universitas Udayana, Gedung Agrokompleks Lantai 2, Jl. P.B. Sudirman Denpasar 80114

Tel: +62 361 222450 Fax: +62 361 222450

E-Mail : [email protected] / [email protected] Co-author

Name: Ms. Ni Luh Ramaswati Purnawan Position: Lecturer

Affiliation: Faculty of Social and Political Sciences, Udayana University Contact Address: Kampus FISIP,

Jl. P.B. Sudirman Denpasar, Bali, Indonesia 80114 Tel: +62 361 255378 Fax:+62 361 255378 E-Mail: [email protected]

Abstract

Community-based ecotourism involves conservation, business, and community development. It is a nature-based tourism that are owned and managed by the community and used to improve the well- being of its community members. Research conducted in Indigenous Tenganan Dauh Tukad Village, Bali, Indonesia.

Objective: This paper examines the linkage of community participation in ecotourism with the conservation practices and perspectives.

Method: Primary data were collected through focus group discussion, in-depth interview and observation. Survey was also undertaken to understand the perspective and attitude of the local people toward conservation.

Results: study revealed that there is a positive linkage between community participation to their practices and perspective of conservation. This includes conservation of biodiversity environment and cultural heritage of the local community.

Keywords:

community-based, ecotourism, conservation, indigenous, Tenganan

1. Introduction

largest and fastest growing industries. It becomes a key driver of world trade, a leading employment sector and a main source of foreign exchange earnings in many developing and least developed countries (UNWTO, 2015). To illustrate, in the year 2014 alone, there are total 1.135 billion tourists (overnight visitors) taking an erm growth projection of 3,8%.

As released by 2015 World Economic Situation and Prospect Report, tourism contribute

positively for world trade as being the first export earner for many emerging countries, and

the fourth largest category of export in developed economies in 2013 after chemical, fuel,

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