ABSTRAK
PENGARUH CITRA DESTINASI DAN KOMPONEN DESTINASI WISATA DI MASA PANDEMI COVID-19 TERHADAP MINAT BERKUNJUNG WISATAWAN DI OBJEK WISATA DANAU TIGA WARNA KELIMUTU.
Penelitian ini dibuat dengan tujuan untuk mengetahui pengaruh citra destinasi dan komponen destinasi wisata di masa pandemi Covid-19 terhadap minat berkunjung wisatawan di objek wisata Danau Tiga Warna Kelimutu. Citra Destinasi dalam penelitian ini berperan sebagai variabel bebas (X1) yang memiliki tiga indikator yakni harga, keramahan dan keamanan.
Variabel bebas yang kedua adalah komponen destinasi wisata (X2) dengan empat indikator yakni attraction, accessibility, amenity, dan ancillary. Varibel terikat yang digunakan dalam penelitian ini adalah minat berkunjung (Y) yang dimana memiliki empat indikator, yakni minat transaksional, minat referensial, minat preferensial, dan minat eksploratif. Penelitian ini menggunakan metode penelitian kuantitatif dengan menyebarkan kuesioner kepada 120 orang yang pernah mengunjungi Danau Kelimutu di masa pandemi. Selanjutnya teknik analisis data yang digunakan adalah Statistical Product and Service Solutions (SPSS) Versi 25. Berdasarkan hasil pengujian melalui software SPSS Versi 25, terdapat hasil yang menyatakan bahwa citra destinasi dan komponen destinasi wisata berpengaruh positif terhadap minat berkunjung.
Kata kunci: citra destinasi, komponen destinasi, minat berkunjung
ABSTRACT
THE EFFECT OF DESTINATION IMAGE AND COMPONENTS OF TOURISM DESTINASTIONS DURING THE COVID-19 PANDEMIC ON THE INTEREST OF VISITING TOURISTS AT TOURISM OBJECT OF THREE COLOR LAKE KELIMUTU.
This study was made with aim of knowing the effect of destination image and tourist destination components during the Covid-19 pandemic on the interest of visiting tourists at tourism object of Three Color Lake Kelimutu. Destination image, in this study acts as an independent variable (X1) which has three indicators, namely price, friendliness and security. The second independent variable is the tourist destination components (X2) with four indicators, namely attraction, accessibility, amenity, and ancillary. The dependent variable used in this study is visiting interest (Y), which has four indicators, namely transactional interest, referential interest, preferential interest, and exploratory interest. This study uses quantitative research methods by distributing qustionnaires to 120 people who have visited Three Color Lake Kelimutu during the pandemic. Furthermore, the data analysis technique used is Statistical Product and Service Solutions (SPSS) Version 25. Based on the results of testing through SPSS Version 25 software, there are results which state that the image of the destination and the components of tourist destination have a positive effect on visiting interest.
Keywords: image of the destination, the components of tourist destination, visiting interest.
