the marketing side,, during 2017-2018 there & ", while with the second input approach, there were only 5 banks that consistently achieved"

Universitas Pancasila, Jakarta, Indonesia

ARTICLE INFO

Article history

Received28 August 2019 Revised16 October 2019 Accepted24 October 2019 G14

Marketing,

Data envelopment analysis

DOI:

10.14414/tiar.v9i2.1817

ABSTRACT

The higher competition in banking industry has pushed the banks to period 2017-2018 using the Data Envelopment Analysis (DEA) method. The results show that from 2017 to 2018, there ! "

" #!#$%

the marketing side,, during 2017-2018 there

& ", while with the second input approach, there were only 5 banks that consistently achieved"

#! #$

bank performance in marketing is still below the bank performance in is that in using DEA, it must be wise in selecting the input variables because they will produce different values.

ABSTRAK

Persaingan industri perbankan yang makin tinggi telah mendorong bank bank untuk meningkatkan marketing. Penelitian ini bertujuan untuk periode 2017-2018 dengan menggunakan metode Data Envelopment Analyisis (DEA). Hasilnya menunjukkan bahwa pada 2017 hingga 2018 ada 7 bank yang secara konsisten memp '+ / #! #$ 3 sisi marketing dengan pendekatan input yang pertama, selama 2017-2018 &

sedangkan dengan menggunakan pendekatan input yang kedua, hanya

; '+/

marketing bank menurun dari 2017 ke 2018 baik dengan menggunakan pendekatan pertama maupun kedua. Secara umum kinerja bank dalam / menggunakan DEA harus bijak dalam pemilihan variabel inputnya karena akan menghasilkan nilai yang berbeda.

1. INTRODUCTION

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