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MARKETING PLANNING OF DODOL KEDABU
“JANGKANG VILLAGE”
Student Name : Cici Cahyati NIM : 5103181305S
Supervisor : Tri Handayani, SE.,M.Si
ABSTRACT
This final projct aims to determine the marketing process of Dodol Kedabu in Jangkang village and to find out the cost of production of dodol kedabu in Jangkang village. This final project is carried out in four stages, namely the project preparation stage, project implementation, project completion and project reporting. The raw materials used the manufacture of dodol kedabu in the village of Jangkang are glutinous rice flour, hunt wee flour, seaoreed powder, granulated sugar, coconut sugar, coconut milk, and kedabu fruit. The result of the implementation of this final project are for the preparation stage, in the marketing section that must be done first preparing capital, surveying the location to market the product, preparing te product, knowing the marketing strategy, and determing STP. For the implementation time of this project final starting from December 2020 to January 2021. The completion of the dodol kedabu village project set a selling price of Rp. 10.000, per cup. Project reporting consist of reporting on the implementation of project activities and financial reporting on the implementation of project activities.
Keywords : Planning, Business, Dodol Kedabu Jangkang Village, Marketing.
