KEKAYAAN INTELEKTUAL UNTUK PENGEMBANGAN PRODUK BARU
IEI5S3/ 3SKS
Oleh: Teddy Sjafrizal
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Pengenalan
Deksripsi MK
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Mata Kuliah : KEKAYAAAN INTELEKTUAL UNTUK PENGEMBANGAN PRODUK BARU Kode/bobot/Sem : IEI5S3/ 3 sks / 7,8
Capaian Pembelajaran Matakuliah (CP-MK)/Student Outcomes :
PLO5- Menguasai prinsip dan teknik perancangan sistem terintegrasi dengan pendekatan system.
Kemampuan yang direncanakan tiap tahapan belajar (Sub-CP-MK)/Learning outcomes:
CLO1-- Mampu mengusulkan perlindungan kekayaan intelektual yang tepat pada suatu produk industri
CLO2-- Mampu mengkonstruksi spesifikasi klaim paten
CLO3-- Mampu merancang dan mengintegrasikan strategi inovasi dengan pengelolaan
kekayaan intelektual
Deksripsi MK
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Pokok Bahasan (Subject Matter):
Patent, Copyrights, Trademark dan trade secret, Patenting process, Patent infringement,
Patent invalidation, Patent Search, Patent search, Patent Licensing, Patent assessment, Patent analysis, Patent mapping, Design around, Patent innovation, Patent drafting, Incremental,
radical innovation, Disruptive, frugal innovation.
Pustaka Utama:
1. Rockman,H.B. (2019). Intellectual Property Law for Engineers and Scientists Material Science and Engineering: An Introduction (9 ed.). John Wiley & Sons, Inc.
2. Undang-Undang Republik Indonesia No.28 Tahun 2014 Tentang Hak Cipta, No.15 Tahun 2001 Tentang Merek Dagang, No.30 Tahun 2001 Tentang Rahasia Dagang, No.14 Tahun 2001 Tentang Paten
Pustaka Penunjang :
1. DIRJEN HKI.(2011). Buku Panduan Hak Kekayaan Intelektual.DIRJEN HKI
2. Christensen, Clayton M. (1997). The Innovator's Dilemma : When new Technologies cause
great firms to fail.
Deksripsi MK
4 Intellectual Property
Law Perspective Management Perspective
Copyrights Trademarks Trade Secret Patent
Patent Management
Patent Drafting Prior Art Search
Innovation Management
Requirements, Infringement, Case studies
Deksripsi MK
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Minggu Pokok Pembahasan
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Copyright
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Trademark
3
Tradesecret
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Patent, Prior-art search, Patent search
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Studi kasus sengketa I
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Studi kasus sengketa II
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REVIEW
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UTS
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Claim construction, Patent drafting
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Claim construction, Patent drafting
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Patent mapping
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Patent assessment, Patent strategy
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Patent innovation, Patent analysis, Design around
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Incremental, radical, Disruptive dan frugal innovation Semua materi perkuliahan tersedia di
lms.telkomuniversity.ac.id
Deksripsi MK
6 Id CLO
Bobot per Bentuk Penilaian (Skala 1 - QUIZ UTS 100) TUGAS I TUGAS II
CLO 1 10 30 0 10
CLO 2 0 0 20 0
CLO 3 0 0 0 30
Sistem Penilaian
Grades Points
A > 80
AB 70 < grades ≤ 80 B 65 < grades ≤ 70 BC 60 < grades ≤ 65 C 50 < grades ≤ 60 D 40 < grades ≤ 50
e ≤ 40
PASSING GRADE
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TUGAS I
CLO CLO2-- Mampu mengkonstruksi spesifikasi klaim paten LUARAN Spesifikasi klaim paten dari suatu produk
Team - 4-5 mahasiswa dalam satu tim (menyesuaikan)
Instruksi - Setiap tim akan dialokasikan satu invensi.
- Susunlah klaim invensi berdasarkan deskripsi invensi tersebut
LUARAN Laporan disusun dalam argumentative paragraphs dengan memiliki informasi berikut :
a. Penjelasan mengenai produk baru yang dirancang.
b. Spesifikasi klaim
c. Penjelasan mengenai spesifikasi klaim
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Tugas II
CLO CLO3-- Mampu merancang dan mengintegrasikan strategi inovasi dengan pengelolaan kekayaan intelektual
LUARAN Rancangan Strategi Pengembangan Produk
Team - 4-5 mahasiswa dalam satu tim (menyesuaikan)
Instruksi - Pilih satu perusahan berbasis teknologi.
- Dengan menggunakan konsep tata Kelola kekayaan intelektual dan manajemen inovasi, usulkan rancangan pengembangan produk selanjutnya dari perusahaan tersebut.
LUARAN Laporan disusun dalam argumentative paragraphs dengan memiliki informasi berikut (setidaknya) :
a. Deskripsi tentang perusahan tersebut.
b. Portfolio kekayaan intelektual serta manjemen inovasi.
c. Usulan rancangan kedepan.
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Case study
A&M Records, Inc. v. Napster, Inc (2001)
• Napster provided a platform for users to access and download compressed digital music files, specifically MP3s, from other users' machines.
• Napster included a central server that indexed connected users and files available on their machines, creating a searchable list of music available across Napster's network.
• The district court preliminarily enjoined Napster
"from engaging in, or facilitating others in copying, downloading, uploading, transmitting, or distributing plaintiffs' copyrighted musical compositions and sound recordings, protected by either federal or state law, without express permission of the rights own.
• Sept-2001, Napster settled with songwriters and music publishers, agreeing to pay $26 million.
• May-2002. Napster files for bankruptcy
Apple Inc v. Creative Technology (2006)
• Apple infringed Creative's patent for the menuing structures on an MP3 player. Creative claimed it began using its menuing method on its Nomad players in September 2000, approximately a year prior to Apple's first iPod release in October 2001
• Apple agreed to settle their legal dispute over music player patents for $100 million.
• The $100 million, to be paid by Apple, grants Apple a license to a Creative patent for the hierarchical user interface used in that company's Zen music players
• As part of the agreement, Creative will also enter Apple's Made for iPod program as an authorized seller of iPod accessories. Creative will be able to affix the "Made for iPod" logo to its speakers, headphones and other related products.
CASES BODY
TYPES CAREER
DEFINITIONS PATENT TRADEMRKS COPYRIGHT SECRET
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Case study
CASES BODY
TYPES CAREER
DEFINITIONS PATENT TRADEMRKS COPYRIGHT SECRET
Other examples
Fikiri,A. (22 Oct 2013). Ubi Cilembu dan Kopi Java Preanger Dapat Paten. Tempo Online.
" Menteri Hukum dan HAM Amir Syamsudin memberikan sertifikat Indikasi Geografis, sejenis paten berbasis geografis, pada Ubi Cilembu dan kopi arabika Java Preanger. "Kami berikan sertifikat itu untuk Ubi Cilembu dan Java Coffee Preanger sebagai perlindungan hukum," kata dia di Bandung, Selasa, 22 Oktober 2013.
"
• Khafid,S. (2 Oct 2013). Tak Hanya Susu Kuda Liar yang Dipatenkan. Tempo Online.
" Tiga produk alam Nusa Tenggara Barat (NTB) berupa kangkung Lombok, Madu Sumbawa dan Susu Kuda Liar sudah dilindungi hak paten. Ini adalah bagian dari kekayaan indikasi geografis. Masih ada lagi yang harus dilindungi hak paten agar tidak diakui daerah lain diantaranya adalah tenunan Lombok, Sumbawa, Dompu dan Bima. Sebab tidak sedikit para perancang busana nasional yang berasal dari daerah lain menggunakan bahan tenunan asal NTB mengikuti lomba rancang busana"
Twitter v. Twittad (2009)
• 2009, Twitter tried to register the word “Tweet” as a trademark.
• Several other online companies had submitted applications that incorporated the same word. One company in particular stood out: Twittad. Twittad owned the rights to the phrase, “Let Your Ad Meet Tweets.”
• Twittad’s registered phrase and Twitter’s application both contained the word “Tweet,” the USPTO turned down Twitter’s mark on the grounds that it was “confusingly similar.”
• September 2011, both parties entered into a settlement agreement. Twittad agreed to transfer the rights of its phrase “Let Your Ad Meet Tweets”
to Twitter. This, in turn, allowed Twitter to continue with its application to register the term “Tweet.”
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Regulatory Bodies
Intellectual property protection is governed by a body/regulator/office on the respective territorial/country.
Examples:
• United States : United State Patent & Trademark Office ( USPTO) http://www.uspto.gov
• Japan : Japan Patent Office ( JPO) http://www.jpo.go.jp
• EU nations : European Patent Office (EPO) http://www.epo.org
• Singapore : Intellectual Property Office of Singapore (IPOS) http://www.ipos.gov.sg
• Indonesia : Direktorat Jendral Kekayaan Intelektual (DJKI) http://www.dgip.go.id/
CASES
BODY TYPES CAREER
DEFINITIONS PATENT TRADEMRKS COPYRIGHT SECRET
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Types Of Intellectual Properties
USPTO IPOS DJHKI
Patent Patent Patent
Trademarks Trademarks Trademarks
Copyrights Copyrights Copyrights
Geographical indications Geographical indications Geographical indications Industrial Design Industrial Design Industrial Design
Layout-designs of
integrated circuits Layout-designs of
integrated circuits Layout-designs of integrated circuits
Each jurisdictions has their own focus on the type of IPs, however the main subjects are relatively similar. Comparisons of some patent offices are as below:
CASES
BODY TYPES CAREER
DEFINITIONS PATENT TRADEMRKS COPYRIGHT SECRET
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Types Of Intellectual Properties
CASES
BODY TYPES CAREER
DEFINITIONS PATENT TRADEMRKS COPYRIGHT SECRET
1. Patents
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Types Of Intellectual Properties
CASES
BODY TYPES CAREER
DEFINITIONS PATENT TRADEMRKS COPYRIGHT SECRET
2. Trademarks
J002011042648 J002011042649 J002011042646
Registered trademarks under
"Yayasan
Pendidikan
Telkom"
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Potential Careers
CASES
BODY TYPES CAREER
DEFINITIONS PATENT TRADEMRKS COPYRIGHT SECRET
Professional Careers :
1. Patent Professionals (e.g. patent examiner, patent engineer, patent drafter ) 2. R&D Management Executives.
3. Intellectual Property Consultant
Supporting Skills :
1. Product Developer/Engineer 2. Scientist.
3. Business Strategic Personnel (e.g Strategic business
planning, merger & acquisition)
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Definitions
CASES
BODY TYPES CAREER
DEFINITIONS PATENT TRADEMARK COPYRIGHT
SECRET
USPTO DJHKI
A copyright protects works of
authorship , such as writings, music, and works of art that have been
tangibly expressed
Hak cipta adalah hak eksklusif bagi pencipta atau penerima hak untuk mengumumkan atau
memperbanyak ciptaannya atau
memberi izin untuk itu dengan tidak mengurangi pembatasan-
pembatasan
menurut peraturan perundang- undangan yang berlaku.
Definition of Copyrights
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Definitions
CASES
BODY TYPES CAREER
DEFINITIONS PATENT TRADEMARK COPYRIGHT
SECRET
USPTO DJHKI
A trademark is a word, phrase,
symbol or design, or a combination thereof, that identifies and
distinguishes the source of the goods of one party from those of others
Suatu "tanda yang berupa gambar, nama, kata, huruf-huruf, angka-
angka, susunan warna atau kombinasi dari unsur-unsur tersebut yang memiliki daya
pembeda dan digunakan dalam kegiatan perdagangan barang dan jasa
Definition of Trademarks
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Definitions
CASES
BODY TYPES CAREER
DEFINITIONS PATENT TRADEMARK COPYRIGHT
SECRET
USPTO DJHKI
An invented formula, practice, process, design, instrument,
pattern, commercial method, or
compilation of information which is not generally known or reasonably ascertainable by others, and by
which a business can obtain an economic advantage over
competitors or customers
informasi yang tidak diketahui oleh umum
di bidang teknologi dan/atau bisnis, mempunyai nilai ekonomi karena berguna dalam kegiatan usaha, dan dijaga kerahasiaannya oleh pemilik Rahasia Dagang.
Definition of Trade Secret
Intellectual Property Management (WK-1) Page 19 Teddy Sjafrizal @2015
DEFINITIONS
CASES
BODY TYPES CAREER
DEFINITIONS PATENT TRADEMRKS COPYRIGHT SECRET
USPTO DJHKI
An intellectual property right
granted by the Government of the United States of America to an inventor “to exclude others from making, using, offering for sale, or selling the invention throughout the United States or importing the invention into the United States”
for a limited time in exchange for public disclosure of the invention when the patent is granted
Paten adalah hak eksklusif yang diberikan oleh negara kepada inventor atas hasil invensinya di bidang teknologi, yang untuk selama waktu tertentu
melaksanakan sendiri invensinya tersebut
kepada pihak lain untuk melaksanakannya.
Definition of Patents
So, What is Intellectual property
?
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Definitions
CASES
BODY TYPES CAREER
DEFINITIONS PATENT TRADEMARK COPYRIGHT
SECRET
USPTO DJHKI
An intellectual property right granted by the Government of the United
States of America to an inventor “to exclude others from making, using, offering for sale, or selling the
invention throughout the United States or importing the invention into the United States” for a limited time in exchange for public disclosure of the invention when the patent is granted
Paten adalah hak eksklusif yang diberikan oleh negara kepada inventor atas hasil invensinya di bidang teknologi, yang untuk
selama waktu tertentu melaksanakan sendiri invensinya tersebut
kepada pihak lain untuk melaksanakannya.
Definition of Patents
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Who cares ?
•Business owners are granted exclusive rights on the use of their trade marks and geographical indications which were established by them;
•Creative artistes are granted copyrights on musical, literary, dramatic and artistic works for their creations; while
•Innovators are granted protection for their patents, industrial designs, trade secrets, confidential information, and layout-
designs of integrated circuits for their innovations.
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ASSIGNMENT
Define the potential IP protections on the below products
Teddy Sjafrizal
Perlu berdiskusi?
Silahkan melakukan penjadwalan di calendly.com/s-teddy
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0000-0002-2075-8316
