Abstract
This study explores the myths surrounding pregnancy, childbirth, postpartum care, and family beliefs among pregnant women visiting a primary healthcare center. Utilizing an embedded mixed methods design, the research integrates quantitative and qualitative approaches to provide a comprehensive understanding of these myths' prevalence and their influence. Data were collected through structured surveys and in-depth interviews with pregnant women. The findings reveal that a significant majority of the participants still adhere to traditional myths, often passed down through generations. These myths encompass dietary restrictions, behavioral taboos, and practices believed to impact maternal and infant health. Qualitative analysis highlights the role of cultural norms, familial influence, and limited access to evidence-based health information in perpetuating these beliefs. The study underscores the need for targeted health education programs to address misconceptions and promote scientifically grounded maternal healthcare practices. These efforts are essential to improving maternal and neonatal health outcomes within the community.