• Tidak ada hasil yang ditemukan

PDF DAFTAR PUSTAKA - repository.poltekapp.ac.id

N/A
N/A
Info
Unduh - Bebas
Nguyễn Gia Hào

Academic year: 2023

Membagikan "PDF DAFTAR PUSTAKA - repository.poltekapp.ac.id"

Copied!
2
0
0

Memuat.... (Lihat teks lengkap sekarang)

Unduh sekarang ( 2 Halaman )

Teks penuh

(1)

DAFTAR PUSTAKA

Belch, George, dkk. 2014. Advertising: an integrated marketing communication perspective. 3rd edition. Australia: The Mc-GrawHill Education.

Gurnelius, Susan. 2011. 30-Minutes Social Media Marketing. United States: McGraw- Hill Co.

Hendratman. 2010. Tips n Trix Computer Graphic Design. Bandung: Informatika Bandung.

Kaplan, M.A. & Haenlein, M. 2010. User of The World, Unite! The Challenges and Opportunities of Social Media. Business Horizons. 53, 59-68. Indianapolis:

Indiana University.

Kotler, Philip & Garry Armstrong. 2012. Principles of Marketing 14th ed. United States: Pearson Education.

K. Philip, Hermawan Kertajaya, & Iwan Setiawan. 2017. Marketing 4.0 Moving from Traditional to Digital. New Jersey: Wiley.

Kotler, Phillip & Kevin Lane Keller. 2012. Marketing Management 14e. United States:

Pearson Education.

Masri, Andry. 2010. Strategi Visual. Yogyakarta: Jalasutra.

Millerson, Gerald & Jim Owens. 2008. Video Production Handbook 4e. Oxford: Focal Press

Nassrullah, Rulli. 2017. Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.

Sisira, Neti. 2011. Social Media and It’s Role In Marketing. InternationalJournal of Enterprise Computing and Business System. Warangal: Lal Bahadur College.

Semenik, Richard J, dkk. 2012. Advertising and Promotions: An Integrated Brand Approach 6th ed. South-Western: Cengange Learning.

(2)

Sumber lain :

As’ad, Abu Rumman dan Anas Y. Alhadid. 2014. The Impact of Social Media Marketing on Brand Equity: An Emirical Study on Mobile Service in Jordan.

Society of Interdisciplinary Business Research, 315-326

APJII. 2017. Survey Pertumbuhan Pengguna Internet. https://apjii.or.id/survei2017 diakses pada 5 Maret 2018

Chary. 2014. Social Media Marketing-The Paradigm Shift in International Marketing.

IOSR Journal of Business and Management, 11-13

Dewan Periklanan Indonesia. 2014. Kitab Etika Pariwara Indonesia Amandemen 2014.

Instagram. 2018. Pedoman Komunitas & Pusat Bantuan.

https://help.instagram.com/477434105621119?helpref=faq_content diakses pada 17 Juli 2018

Undang-Undang Republik Indonesia Nomor 28 Tahun 2015 Tentang Hak Cipta

Referensi

Unduh sekarang ( PDF - 2 Halaman - 213.75 KB )

Dokumen terkait

DAFTAR PUSTAKA Pengaruh Efektivitas Iklan Terhadap Minat Beli Yang Dimediasi Oleh Citra Merek.

Pujiyanto, 2003, Strategi Pemasaran Produk Melalui Media Periklanan, NIRMANA, Equity for Successful Brand Extension, Journal Of Consumer Marketing, Vol.. Analisis Faktor-Faktor

S MBS 0901872 Bibliography

“ The Impact of Marketing Communication and Price Promotion on Brand Equity,” Henry Stewart Publications, Vol.. Manajemen Public Relation Konsep dan Aplikasinya

DAFTAR PUSTAKA. Aaker, D. A. (2010). Building Strong Brands. New York: The Free Press.

Pengaruh Social Media Marketing terhadap Brand Equity pada Brand Fashion Zara, H&M, Pull&Bear, dan Stradivarius di Surabaya.. Hasil Survei Penetrasi dan Perilaku

การเปรียบเทียบการรับรูoคุณคnาตราสินคoาของผูoบ

Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context a customer

DAFTAR PUSTAKA

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP BRAND EQUITY INDOMIE Studi pada Followers Official Account Jejaring Sosial Indomie THE IMPACTS OF ELECTRONIC WORD OF MOUTH ON INDOMI E ’

PDF DAFTAR PUSTAKA - repository.teknokrat.ac.id

Analisis pengaruh current ratio, debt to equity ratio, total asset turnover, net profit margin terhadap return on equity pada perusahaan properti dan real estate yang terdaftar di Bursa

daftar pustaka - IBS Repository

The impact of young celebrity Endorsements in social media advertisements and brand image towards the Purchase Intention of young consumers.. Influence of Celebrity Endorsement of

daftar pustaka

Salesperson ambidexterity and customer satisfaction: examining the role of customer demandingness, adaptive selling, and role conflict.. Impact of marketing activities on relationship