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DAFTAR PUSTAKA

Aaker, A. David. 2008. Manajemen Ekuitas Merek. Alih bahasa oleh Aris Ananda. Jakarta: Mitra Utama

Bel, Germa and Laia Domenech. What Influences Advertising Price in Television Channels?: An Empirical Analysis on the Spanish Market. Journal of Media Economics, 22:164–183, 2009. Department of Economic Policy University of Barcelona, Spain.

Bernard. T. Wijaya. 2009. Lifestyle Marketing Servlist:Paradigma Baru Pemasaran Bisnis Jasa dan Lifestyle. Jakarta: Gramedia Pustaka Utama

Blech, George dan Michael. 2004. Advertising and Promotion, Fourth Edition. Mc Graw. Hill International Edition

Buchari Alma. 2007. Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta

Cravens, david and Piercy. 2013. Strategic Marketing, Twelfth Edition. Singapore: Mc Graw-Hill Companies, inc.

Cutlip, Scott M., et al. 2009. Effective Public Relations, Nineth Edition. Pearson Education Inc.

Darmadi Durianto. 2004. Strategi Menaklukan Pasar Melalui Riset Brand Equity dan Perilaku Merek. Jakarta: PT. Gramedia Pustaka Utama

Elena Delgado Ballester and Jose Luis Munuera Aleman. 2005. Does Brand Trust Matter to Brand Equity. Journal of Product & Brand Management, Vol. 14 Iss: 3 pp. 187 – 196

Fandy Tjiptono. 2008. Strategi Pemasaran, Edisi Ketiga. Yogyakarta: Andi

Grewal and Levy. 2008. Marketing. New York: Mc-Graw Hill.

Husein Umar. 2008. Metode Riset Bisnis. Jakarta:PT.Gramedia Pustaka Utama

John Vivian, Peter J. Maurin. 2008. The Media of Mass Communication, Fifth Canadian Edition. Canada: Pearson Education

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Keller, Kevin. 2008. Strategic Brand Managemen Third Edition. New Jersey: Pearson Education International.

Kertajaya, Hermawan. 2010. On Branding. Jakarta: Gramedia Pustaka.

Khatri, Puja. 2006. Celebrity Endorsement: A Strategic Promotion Perspective. Indian Media Studies Journal Vol.1 No.1 July-Dec

Kotler, Philip and Gary Amstrong. 2012. Principal of Marketing, Twelfth Edition. Pearson Prentice Hall

_________. 2011. Marketing: An Introduction. New Jersey: Pearson Prentice Hall.

_________. 2008. Prinsip-prinsip Pemasaran Jilid 1 Edisi 12. Terjemahan Drs. Alexander Sindoro. Jakarta: PT. Indeks Kelompok Media

Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management.New Jersey: Pearson Prentice Hall.

_________. 2009. Manajemen Pemasaran. Jakarta: Erlangga

Kristanto, Jajat.2011. Manajemen Pemasaran Internasional. Jakarta: Erlangga

Kustandi Suhadang. 2010. Periklanan: Manajemen Kiat dan Strategi. Bandung: Nuansa

Marisa Maio Mackay. 2001. Evaluation of Brand Equity Measures: Further Empirical Results. Journal of Product & Brand Management, Vol. 10 Iss: 1 pp. 38 – 51

Naresh K, Maholtra.. 2009. Basic Marketing Reaserch. 3 Edition. New Jersey: Printice Hall. United Stated of America

Narumon Kimpakorn, Gerard Tocquer. 2010. Service Brand Equity and Employee Brand Commitment. Journal of Services Marketing, Vol. 24 Iss: 5 pp. 378 - 388

Netemeyer, Et al. 2004. Developing and Validating Measures of Facets of Costumer-Based Brand Equity. Journal of Business Research 57 2004 209-224. Prentice Hall, Inc.

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Ramos, Angel F. Villarejo and Franco, Manuel J. Sanchez. 2005. “The Impact of Marketing Communication and Price Promotion on Brand Equity,” Henry Stewart Publications, Vol. 12, No. 6, August, pp. 431-444.

Rhenald Kasali. 2008. Manajemen Public Relation Konsep dan Aplikasinya di Indonesia. Jakarta: PT Pustaka Utama Grafiti.

Rosady Ruslan. 2006. Manajemen Public Relations & Media Komunikasi Konsepsi dan Aplikasi. Jakarta: PT Rajagrafindo Persada.

Royan, M. Frans. 2005. Marketing Selebrities. Jakarta: PT. Elex Media Komputindo

Sandra Moriarty, Nancy Mitchell, William Wells. 2011. Advertising Principles and Practices. New Jersey: Pearson Education Limited

Schiffman, Leon G and Kanuk, Lesli Lazar. 2007. Customer Behaviour

Edition. United States: Pearson Education Limited

Setyo Ferry Wibowo dan Maya Puspita Karimah. Pengaruh Iklan Televisi dan Harga Terhadap Keputusan Pembelian Sabun Lux (Survei Pada Pengunjung Mega Bekasi Hypermall). Jurnal Riset Manajemen Sains Indonesia (JRMSI) Vol. 3, No. 1, 2012. Fakultas Ekonomi Universitas Negeri Jakarta

Shimp, Terence. A. 2010. Advertising Promotion, and Other Aspects of Integrated Marketing Communication Edition. Canada: Nelson Edication, Ltd

_________. A. 2007. Integrated Marketing Communication in Advertising and Promotion. Pearson Prntice Hall

_________. 2003. Periklanan dan Promosi, Edisi Kelima. Jakarta: PT Erlangga

_________. 2000. Periklanan dan Promosi: Aspek Tambahan Komunikasi Pemasaran Terpadu. Jakarta: PT Erlangga

Silva, David. 2009. Jurnal Marketing of Management.: HOD Media Relations

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Sudjana. 2000. Statistika Untuk Ekonomi dan Niaga. I Edisi Baru. Bandung: Tarsito.

Suharsimi Arikunto. 2010. Prosedur Penelitian. Jakarta: Rineka Cipta.

_________. 2009. Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta: Bina Aksara

Sugiyono. 2011. Metode Penelitian Bisnis. Bandung:Alfabeta

_________. 2010. Metode Penelitian Bisnis.Bandung : Alfabeta

_________. 2008. Metode Penelitian Bisnis. Bandung: Alfabeta

Uma Sekaran dan Roger Bougie. 2009. Research Methods for Business: A Skill Building Approach. John Wiley & Sons, Limited. Academic Internet Publishers Incorporated

Wells, et,al. 2007. Advertising Principles and Effective IMC Practice. Singapore. Pearson Prentice Hall

Wilbur, K. C., Goeree, M, S., and Ridder, G. 2009. Effect of Advertising and Product Placement on Television Audience. Dalam Marshall Research Paper Series Working Paper MKT 09-09 [online], Vol 1 (1), 40 halaman. Tersedia: http//ssrn.com/abstract=1151507

Literatur Majalah

SWA 18/XXIV/21 Agustus-3 September 2008

SWA 16/XXV/27 Juli-5 Agustus 2009

SWA 19/XXV/3-13 September 2009

SWA 15/XXVI/15-28 Juli 2010

SWA 21/XXVI/ 4- 13 Oktober 2010

SWA 15/XXVII/18-27 Juli 2011

SWA 21/XXVII/3-12 Oktober 2011

SWA 24/XXVIII/8-21 November 2012

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Internet

www.republika.co.id

www.topbrand-award.com

ww.the-marketeers.com

www.suarapembaruan.com

www.unilever.co.id

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