• Tidak ada hasil yang ditemukan

S MBS 0906752 Bibliography

N/A
N/A
Protected

Academic year: 2017

Membagikan "S MBS 0906752 Bibliography"

Copied!
5
0
0

Teks penuh

(1)

DAFTAR PUSTAKA

Armstrong, G. and Kotler, P. 2009. Marketing an Introduction Ninth Edition. New Jersey: Pearson Education International.

Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif. PT. Grasindo: Jakarta.

Basalamah M.F. 2010. Pengaruh Komunitas Merek terhadap Word of Mouth.

Jurnal Ilmu Administrasi dan Organisasi, Vol. 17, No. 1.

Basu Swastha dan T. Hani Handoko. 2000. Manajemen Pemasaran: Analisis.

Perilaku Konsumen. Yogyakarta : BPFE

Best, Roger J. 2013. Market-Based Management: Strategies For Growing

Costumer Value and Profitability Sixth Edition. Boston: Pearson

Bhattacharya, C.B. 2009. Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives.

Journal of Business Ethics

Burnett, John and Sandra, Moriaty. 1998. Introduction To Marketing

Communication: An Integrated Approach. New Jersey: Prentice Hall Inc.

Catherine. 2003. Effect of Inner and Social Dimensions of Brand Image on Consumer Attitude Toward Brand Extension. Lalonde Seminar/111-124 pap 14: Université Montesquieu, Bordeaux IV

Chang, H. et al. 2008. The Antecedents and Consequences of Brand Equity in Service Markets. Asia Pacific Management Review 13(3) (2008) 601-624

Cutlip et al. 2007. Effective Public Relations Ninth Edition. New Jersey: Pearson Prentice Hall

Duncan, Tom, 2005, Principle Of Advertising and IMC, International Edition,

Edisi Kedua, New York: McGrawHill

Egan, John. 2008. Relationship Marketing: Exploring Relational Strategies in

Marketing Third Edition. London: Pearson Education Limited

Delanty, Gerard. 2003. Community Key Ideas. New York: Routledge

Fishbein, M and Ajzen, I. 1975. Belief, Attitude, Intention, and Behavior: An

Introduction to Theory and Research. Reading, MA: Addison-Wesley.

(2)

Hawkins, D. I. et al. 2007. Consumers Behavior: Building Marketing Strategy

Tenth Edition. New york: McGraw-Hill

Hawkins, D. I. and Mothersbaugh, D. L. 2010. Consumer Behavior: Building

Marketing Strategy. New York: McGrawhill.

Husein Umar. 2008. Metode Riset Bisnis. Bandung. Alfabeta

Jang, H. et al. 2008. The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty. International Journal of Electronic Commerce / Spring, Vol. 12, No. 3

. 2007. The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty. Proceedings of the 40th Annual Hawaii International Conference on System Sciences: IEEE Computer Society.

Janzik, L and Raasch, C. 2011. Online Communities in Mature Markets: Why Join, Why Innovate, Why Share ?. International Journal of Innovation Management Vol. 15, No. 4 © Imperial College Press.

Kim, Jae W. et al. 2008. It Takes A Marketplace Community to Raise Brand Commitment: The Role of Online Communities. Journal of Marketing

Management, Vol. 24, No. 3-4 © Westburn Publishers Ltd.

Kotler, Philip. 2002. Manajemen Pemasaran Edisi Millennium Jilid 1. Jakarta: PT. Prenhalindo.

Kotler, Philip & Gary Armstrong. 2014. Principles Of Marketing, 15th Edition. Pearson International Edition, New Jersey: Prentice Hall.

. 2012. Principles Of Marketing, 14th Edition. Pearson International Edition, New Jersey: Prentice Hall.

Kotler, Philip & Kevin L. Keller. 2012. Marketing Management, 14e Global

Edition, Pearson Education International.

Laroche, M. et al. 2013. To be or not to be in social media: How brand loyalty is affected by social media ?. International Journal of Information Management 33 © Elsevier Ltd

Moch. Ali. 1985. Penelitian Pendidikan Prosedur dan Strategi. Bandung: Angkasa.

(3)

Nugroho, J. Setiadi. 2010. Perilaku Konsumen: Persfektif Kontemporer pada

Motif Tujuan dan Keinginan Konsumen. Jakarta: Kencana Prenada

Group.

Peter, J. P dan Olson, J.C. 2010. Consumer Behavior & Marketing Strategy. New York : McGraw-Hill

Percy, Larry., Rossiter, John R. 1992. A Model of Brand Awareness and Brand Attitude Advertising Strategies. Psychology and Marketing, Vol. 9, No. 4.

Priyono, N. dan Afiff, Z.A. 2011. Pengaruh Strategy Product Placement dan Peran Penting Brand Liking pada Peninggkatan Brand Attitude Suatu Merek yang Ditempatkan Dalam Film. Jurnal Manajemen Usahawan Indonesia, Vol. 40, No. 2.

Rahmayadi, D. 2012. Analisis Pengaruh Komunitas Merek Berbasis Media Sosial

Terhadap Loyalitas Merek Studi Kasus Air Asia. Depok: Universitas

Indonesia.

Riduwan. 2012. Belajar Mudah Penelitian untuk Guru-Karyawan dan Peneliti

Pemula. Bandung: Alfabeta.

Riduwan dan Engkos Achmad Kuncoro. 2012. Cara Menggunakan dan

Memaknai Analisis Jalur (Path Analysis). Bandung: Alfabeta.

Ristiyanti P. dan Ihalauw J.J. 2005. Perilaku Konsumen. Yogyakarta: Andi Offset.

Russel, S. Winer. 2001. Costumer Relations Management. California: Berkeley

Saputra, Wahidin dan Rully Nasrullah. 2011. Public Relations 2.0 (Teori dan

Praktik Public Relations di Era Cyber). Jakarta: Gramata Publishing.

Schau H. J. et al. 2009. How Brand Community Practices Create Value. Journal of Marketing Vol. 73 © American Marketing Association.

Schivinski, B. and Dąbrowski, D. 2013. The Effect of Social-Media

Communication on Consumer Perceptions of Brands. GUT Faculty of Management and Economics Working Paper Series A (Economics, Management, Statistics) No.12

Shiffman, L dan Kanuk, L. L. 2007. Perilaku Konsumen Edisi 7th. New Jersey: Pentice Hall.

(4)

Sicilia, M., dan Palazon, M. 2008. Brand communities on the internet, A case study of Coca-Cola’s Spanish virtual community. Corporate Communications: An International Journal Vol. 13 No. 3. pp. 255-270. DOI 10.1108/13563280810893643

Soesatyo, N. dan Rumambi, L. J. Analisa Credibility Celebrity Endorser Model: Sikap Audience Terhadap Iklan dan Merek serta Pengaruhnya pada Minat Beli “Top Coffee”. Jurnal Manajemen Pemasaran vol. 1, no. 2, (2013) 1-12

Solomon, M. R. 2011. Consumer Behavior: Buying Having and Being Ninth Edition. New jersey: Prentice Hall

Suharyat, Y. 2009. Hubungan Antara Sikap, Minat dan Perilaku Manusia. www.ejournal-unisma.net Volume I. No. 3.

Sugiyono. 2010. Metode Penelitian Bisnis. Bandung: CV. Alfabeta.

. 2011. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Suharsimi Arikunto. 2010. Prosedur Penelitian Suatu Pendekatan Praktik.

Yogyakarta: Bina Aksara

. 2009. Dasar-dasar Evaluasi Pendidikan. Jakarta: Bumi Aksara.

Thomas, L. Harris. 1998. Value-added Public Relations: The Secret Weapon of

Integrated Marketing. New York: McGrawhill

Veloutsou, C. 2007. Identifying the Dimensions of the Product-Brand and Consumer Relationship. Journal of Marketing Management., VoL 23, No.

1-2 online © Westburn Publishers Ltd.

Wirtz, J. et al. 2013. Managing Brands and Customer Engagement In Online Brand Communities. Journal of Service Management Vol. 24, No. 3.

Wang, Y. et al. 2013. Customers’ Perceived Benefits of Interacting in A Virtual Brand Community in China. Journal of Electronic Commerce Research, Vol 14, No 1.

Majalah dan Internet:

Majalah SWA No. 15/XXVII/18- 27 Juli 2011

(5)

http://rindyriantika.blogspot.com akses 27/9/2013, 03:10 http://www.koran-sindo.com akses 1/10/2013, 09:10

http://www.facebook.com/AsyikBeratID akses 2/10/2013, 22:30 http://twitter.com/ AsyikBeratID akses 2/10/2013, 22:30

http://johngudil.wordpress.com akses 26/7/2013, 04:47 www.asyikberat.com akses 2/10/2013, 21:00

www.youtube.com/user/ AsyikBeratID akses 2/10/2013, 21:00 www.mayora.com akses 2/10/2013, 21:00

www.topbrand-award.com akses 2/10/2013, 21:00

Referensi

Dokumen terkait

yang ada saat ini masih kurang; Ketersediaan sumber daya manusia TI yang belum mampu memenuhi seluruh aspek penerapan sistem informasi; Kesulitan yang sering

2 Indri Wahyu Purwandari (2011) Analisis Pengaruh Mekanisme Good Corporate Governance, Profitabilitas dan Leverage Terhadap Praktek Manajemen Laba (Earning

Optimasi adalah proses pencarian satu atau lebih penyelesaian layak ( feasible ) yang berhubungan dengan nilai-nilai ekstrim dari satu atau lebih nilai objektif

dapat disimpulkan bahwa ada perbedaan peningkatan hasil belajar antara kelompok eksperimen dan kelompok kontrol yaitu pembelajaran eksperimen yang menggunakan pembelajaran

Budi pekerti siswa dapat dilihat dari ketaatan dan banyaknya pelanggaran yang dilakukan siswa di sekolah. Berdasarkan data yang diperoleh di SMK Muhammadiyah 2

Hal ini kemungkinan disebabkan karena letak kedalaman Secchi pada Situ no 5 hampir dekat dengan permukaan sehingga nilai produktivitasnya tidak jauh berbeda

Penelitian sebelumnya yang dilakukan oleh Sahara (2013) mengenai pemanfaatan kapang endofit dari tumbuhan pesisir sarang semut sebagai antihiperglikemik menunjukkan

Ditinjau dari aspek safety, area kerja yang berantakan.. tersebut dapat menimbulkan potensi