DAFTAR PUSTAKA
Aaker, D. A. 1991. Managing Brand Equity: Capitalizing on the value of a brand name. New York: Free Press
Al-Rasyid, Harun. 1994. Teknik Pernarikan Sampel dan Penyusunan Skala. Bandung: Universitas Padjajaran.
Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta
Basu S.D dan Hani H.2014. Manajemen Pemasaran Analisi Perilaku Konsumen Edisi 1. Yogyakarta:BPFE
Cholid N dan Abu A. 2010. Metodologi Penelitian. Jakarta: Bumi Aksara
Davis, S. M. (2000). Brand Asset Management: Driving Profitable Growth through Your Brand. California: Jossey-Bass, Inc., Publishers
Etta M.S dan Sopiah. 2013. Perilaku Konsumen Pendekatan Praktis disertai: Himpunan Jurnal Penelitian. Yogyakarta: C.V ANDI
Fachmi Tamzil. Peran Teknologi Informasi Dalam Dunia Komunikasi. Esa Unggul J. Supranto dan Nandan L. 2011 Perilaku Konsumen dan Strategi Pemasaran Untuk
Memenangkan Persaingan Bisnis Edisi 2. Jakarta: Mitra Wacana Media
Hermawan, Asep. 2009. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: PT.Grasindo.
Kotler, Philip. 2002. Manajemen Pemasaran Edisi Milenium. Jakarta : Prenhallindo Kotler, Philip and Kevin L Keller, 2012. Marketing Management, ed.14. Prentice
Hall, United State Of America
_____, Armstrong. 2012. Principles of Marketing, ed 14. Prentice Hall, United State of America
________________. 2008. Strategic brand Management : Building, Measuring, and Managing Brand Equity, 3rd E. Upper saddle River, New Jersey:Pearson Prentice-hall
Kuntojo. 2009. Metodologi Penelitian. Kediri
Naresh, K. Maholtra. 2009. Basic Marketing Research. 3th Edition. New Jersey:Prentice Hall.
. 2010. Basic Marketing Research. New Jersey.Prentice Hall. Matthew S. Eastin,Terry Daugherty, Neal M. Burns. 2011 Handbook of Research on
Digital Media and Advertising:User Generated Content Consumption. IGI Global. United States of America
Moch, Ali. 1985. Penelitian pendidikan prosedur dan strategi. Bandung:Angkasa M. Suyanto. 2004. Analisis Dan Desain Aplikasi Multimedia Untuk Pemasaran Edisi
1.Penerbit Andi.Stmik Amikom Yogyakarta
Peter D, Randall S, dan Jana Z. 2012. Engaging Customers Through Sensory Branding. Lippincott
Riduwan dan Sunarto, 2010. Pengantar Statistika. Bandung: Alfabeta
Sanjaya, Wina. 2006. Strategi Pembelajaran.Jakarta: Kencana Prenada Media Group Sugiyono. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta
. 2013. Statistika untuk Penelitian. Bandung: Alfabeta
_____ __. 2010. Metode Penelitian Kombinasi.(Mixed Methods). Bandung: Alfabeta.
.2007. Metode Penelitian Bisnis. Bandung: Alfabeta
Smith, P. R and Jonathan Taylor. 2010. Marketing Communications: an integrated approach. 4th Edition. Kogan Page Limited: United Kingdom.
Suyanto M. 2003. Strategi Periklanan pada e-Commerce Perusahaan Top Dunia,. Penerbit Andi, Yogyakarta.
Thomas J. L. van Rompay *, Ad T. H. Pruyn, and Peter Tieke. (2009). Symbolic Meaning Integration in Design and its Influence on Product and Brand Evaluation. Jurnal.University of Twente, Enschede, The Netherlands
Umar, Husein. 2008. Metode Riset Bisnis, Jakarta: PT Gramedia Pustaka utama Skripsi, Tesis, Disertasi
Agam Sinaga.2010. Analisis Pengaruh Stimulus Pemasaran, Dan Stimulus Lingkungan (Sosial Dan Budaya) Terhadap Keputusan Mahasiswa Memilih Program Studi Magister Manajemen Pascasarjana Universitas Darma Agung Di Medan. Skripsi. Universitas Sumatra Utara
Andwika, Eskarina (2009) Pengaruh Posisi Penempatan Iklan Spot Di Televisi Terhadap Tingkat Brand Awareness Khalayak. Skripsi, UAJY
F. Irfan. 2012. Pengaruh Kinerja Multi Merek Terhadap Volume Penjualan Notebook Multi Merek Acer: Sensus Pada Toko-Toko Penjualan Notebook Multi Merek Acer (Emachines Dan Gateway) Di Kota Bandung. Skripsi. Universitas Pendidikan Indonesia
Galuh Diesti Hayu Paramesthi. 2010. Hubungan Antara Terpaan Tagline Dengan Tingkat Kesadaran Merek Teh Botol Sosro. Skripsi. Universitas Diponegoro
Kistyan Subagyo. 2010. Pengendalian Kualitas Produk Pada Cv.Maharani Kreasi Abadi. Universitas Muhammadiyah Semarang
Lumbantobing, M., Melda. 2013. Pengaruh Prestise, Persaingan dan Bauran Pemasaran 7P Terhadap Kepuasan Pelanggan Fountain Ice Cream Café Plaza Medan Fair. Skripsi. Manajemen Fakultas Ekonomi, Universitas Sumatra Utara Medan.
Lutiary Eka Ratri. 2007. Hubungan Antara Citra Merek (Brand Image) Operator Seluler Dengan Loyalitas Merek (Brand Loyalty) Pada Mahasiswa Pengguna Telepon Seluler Di Fakultas Ekonomi Reguler Universitas Diponegoro Semarang. Skripsi. Universitas Diponegoro Semarang
Michael C.M dan Madeleine J. 2010. Online Marketing Stimuli And Consumer Affective Response: An Empirical Study. Mid Sweden University
JURNAL
A. Belen del Rio, Rodolfo Vazquez, Victor Iglesias. 2001. The effects of brand associations on consumer response. University of Oviedo, Spain
Ayesha A, Amir G, Fahid, Salman N A. 2011. Impact Of Brand Image, Trust And Affect On Consumer Brand Extension Attitude: The Mediating Role Of Brand Loyalty. Journal. Foundation University Islamabad
Anggi Bingar Kusuma. 2014. Pembuatan Website Monitoring Keluhan Pelanggan Pada PT. Telkom Unit Layanan Ngadirojo. Jurnal
CR. Chedi. 2008. The influence of brand preference on brand image transfer:A research on brand event congruity in sponsorships. Journal. University of Twente, the Netherlands
Dhruv Grewal, R. Krishnan. Julie Baker, Norm Borin. 1998. The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase In1tentions., Journal
Damai Nasution. 2008. Senjangan Gender Terhadap Motivasi Dan Self-Efficacy Pada Keberterimaan Teknologi Informasi. Journal. Universitas Airlangga
David M. et.al. 2012. Sponsorship congruence and brand image: A pre-post event analysis. European Journal of Marketing
Gabrielle W, Prof. Beverley S dan Dr Carmel H. 2007. The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers. Jurnal. Griffith University, Australia
Gaguk Margono . 2013. The Development of Instrument for Measuring Attitudes toward Statistics Using Semantic Differential Scale. Jurnal. Universitas Negeri Jakarta
Hong-Youl Ha. 2011. Brand Equity Model and Marketing Stimuli. Kangwon National University, Korea
Michael Adiwijaya, S. Pantja Djati. 2007. Analisa Strategi Penempatan Merek Sebagai Bagian Dalam Komunikasi Pemasaran Terpadu. Jurnal Ilmiah ASET Analisa Persoalan Ekonomi Terapan, Vol. 9 No. 2, STIE Widya Manggala-Semarang, Agustus
Padgett D. and Allen D. 1997. A Narrative Approach to Creating Service Brand Image. Journal of Advertising, Vol. 26, No. 4, Services Advertising (Winter, 1997), pp. 49-62. Taylor & Francis, Ltd.
Regina Virvilaitė, Violeta Saladienė, Jūratė Žvinklytė. 2011. The Impact Of External
And Internal Stimuli On Impulsive Purchasing. Kaunas University of Technology
Rafal Ohme, Dorota Reykowska, Dawid Wiener, Anna Choromanska. 2009. Analysis of Neurophysiological Reactions to Advertising Stimuli by Means of EEG and Galvanic Skin Response Measures. Journal of Neuroscience, Psychology, and Economics 2009, Vol. 2, No. 1, 21–31
Stephen L. Sondoh Jr., Maznah Wan Omar, Nabsiah Abdul Wahid Ishak Ismail and Amran Harun. 2007. The Effect Of Brand Image On Overall Satisfaction And Loyalty Intention In The Context Of Color Cosmetic. Asian Academy of Management Journal, Vol. 12, No. 1, 83–107, January 2007
S.W Bambang. 2013. Dimensi Citra Merek dalam Perspektif Komunikasi Merek. Jurnal. Universitas Bakrie
Steven Agustinus Hansudoh. 2012. Pengaruh Celebrity Endorsement Terhadap Purchase Intention Melalui Perceived Value Pada Produk Top Coffee Di Surabaya. Jurnal
WEBSITE
http://www.bps.go.id. [Online]. Di akses 20 juni 2014 pukul 16:32 WIB http://brandirectory.com. [Online]. Di akses 20 Juni 2014, pukul 17:49 PM http://hasbihtc.blogdetik.com. [Online]. Di akses 20 Juni 2014, pukul 15:30 WIB http://koreanatccit.wordpress.com.. [Online]. Di akses 20 Juni 2014, pukul 15:30
WIB
www.bisnis.news.viva.co.id. [Online]. Di akses 20 Juni 2014 pukul 16:55 WIB http://www.idc.com. [Online]. Di akses 21 Juni 2014 pukul 00.18 WIB
http://www.marketingteacher.com. [Online]. diakses 18 September 2014 pukul 12:25 WIB
http://www.123helpme.com. [Online]. diakses 18 September 2014 pukul 12:25 WIB https://sites.google.com. [Online]. diakses 18 September 2014 pukul 12:25 WIB http://myhpstore.blogspot.com. [Online]. diakses 2 Mei 2015 pukul 20.15 WIB http://tekno.kompas.com. [Online]. diakses 2 Mei 2015 pukul 20.30 WIB http://plimbi.com. [Online]. diakses 13 Mei 2015 pukul 21.30 WIB