S MBS 1001209 Bibliography

(1)

Fikri Triputera, 2014

Pengaruh marketing communications mix terhadap customer-based brand equity Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR PUSTAKA

Aaker, A. David. 2008. Manajemen Ekuitas Merek. Alih Bahasa oleh Aris Ananda. Jakarta: Mitra Utama

Al-Dmour, Hani, et al. 2013. The Effect of Services Marketing Mix Elements on Customer-Based Brand Equity: An Empirical Study on Mobile Telecom Service Recipients in Jordan. International Journal of Business and Management; Vol. 8, No. 11; 2013: Canadian Center of Science and Education

Al-Rasyid, Harun. 1994. Teknik Penarikan Sampel dan Penyusunan Skala.

Bandung: Universitas Padjajaran

Anggraeni, Wiji. 2013. Pengaruh Program Promosi melalui Above The Line terhadap Ekuitas Merek Clear. Bandung: Universitas Pendidikan Indonesia Angraini, Dinna Dea. 2013. Pengaruh Bauran Promosi terhadap Keputusan

Pembelian Jeans Cardinal. Bandung: Universitas Pendidikan Indonesia Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik.

Yogyakarta:Bina Aksara

Berenson, Mark L et.al. 2012. Basic Business Statistics Concept and Aplication 12th Edition : Prentice Hall

Christina Sagala, et al. 2014. Influence of Promotional Mix and Price on Customer Buying Decision toward Fast Food sector. International Journal of Scientific and Research Publications, Volume 4, Issue 1, January 2014 Creswell, John W., alih bahasa oleh Achmad Fawaid. 2012. Research Design:

Pendekatan Kualitatif, Kuantitatif, dan Mixed. Yogyakarta: Pustaka Pelajar Cui, Wenbo. 2011. Creating Consumer-Based Brand Equity In The Chinese

Sports Shoes Market: Measurement, Challenges And Opportunities. Thesis of Master Science in International Marketing: Aalborg University

Dapi. Belinda Chiedza. 2012. Integrated Marketing Communication as the Key Component to Building Customer Based Brand Equity. University Of Kwazulu-Natal

Fachmi, Muchammad. 2009. Pengaruh Customer Based Brand Equity terhadap Customer Loyalty. Malang: Universitas Negeri Malang.

Fill, C. 2011. Essentials Of Marketing Communications. Essex: Pearson Education

(2)

187

Haider, Irfan. 2014. Impact of Publicity and Sponsorship on Customer Based Brand Equity. International Journal of Research (IJR) Vol-1, Issue-7, August 2014 ISSN 2348-6848

Herdiana, Dian. 2013. Pengaruh Viral Marketing terhadap Ekuitas Merek Nokia. Bandung: Universitas Pendidikan Indonesia

Jackson, Sherri L. 2012. Research Methods and Statistics: A critical Thinking Approach 4th Edition. California: Cengage Learning

Karunanithy, M and S. Sivesan. 2013. An Empirical Study on the Promotional Mix and Brand Equity: Mobile Service Provider. Industrial Engineering Letter: Journal of IISTE Organization

Keller, Kevin Lane. 2009. Building Strong Brands In A Modern Marketing Communications Environment. Journal of Marketing Communications Vol. 15, Nos. 2–3, April–July 2009, 139–155

_______________. 2013. Strategic Brand Management Fifth Edition. United States of America: Pearson Education.

Kotler, Philip and Kevin Lane Keller. 2012. Marketing Management Thirteenth.

United States of America: Pearson Education.

_____________________________. 2013. Marketing Management Fourteenth.

United States of America: Pearson Education.

Kusnendi, MS. 2008. Model-model Persamaan Struktural. Bandung: Alfabeta Malhotra, K. Naresh. 2009. Riset Pemasaran Pendekatan Terapan. Jilid 1.

Jakarta: PT. Indeks.

________________. 2010. Basic Marketing Research 3th

Edition. New Jersey: Prentice Hall.

McNeil, Ruth. 2005. Business to Business Market Research “Understanding and

Measuring Business Markets”. Kogan Page. London and Streling, VA.

Mislaugh. John. 2005. A Conceptual Definition of Direct Marketing. Journal of Direct Marketing Vol. 6

Mubushar, Muhammad, et al. 2013. The Effect of Integrated Marketing Communication on Customer Based Brand Equity with Mediating Role of Corporate Reputation in Cellular Industry of Pakistan. Global Journal of Management and Business Research Marketing Volume 13 Issue 6 Version 1.0 Year 2013

Natemeyer, richard G. et al. 2004. Developing and Validating Measures of Facets of CBBE. Journal of Business Research. 57, 209-224.

(3)

188

Novianti, Syifaa. 2013. Pengaruh Customer-Based Brand Equity for Tourism Destination (CBBETD) Kota Bandung sebagai Destinasi Wisata Belanja terhadap Proses Keputusan Berkunjung Wisatawan Malaysia. Bandung: Universitas Pendidikan Indonesia

O’Leary, S. Dan Sheehan, K. 2008. Building Buzz to Beat the bi Boys Word-of-Mouth Marketing for Small Businesses. United States of America: Praeger Publisher, Greenwood Publishing Group, Inc

Ouwersloot, H. and Duncan, T. 2008. Integrated Marketing Communications.

United Kingdom. McGraw-Hill Education.

Oyedeji, Tayo A. 2010. The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility. American Behavioral Scientist 54(2) 83 –99: SAGE Publications

Rathod, Harishchandra Singh. 2014. Product and Brand Association Mapping Using Projective Technique: Study of Tata Nano in Ahmedabad. Paripex: Indian Journal of Research. Volume : 3 | Issue : 2 | Feb 2014

Ratih, Hurriyati. 2010. Bauran Pemasaran dan Loyalitas Konsumen. Bandung: Alfabeta

Reid, M., Luxton, S. & Mavondo, F. 2005. The Relationship between Integrated Marketing Communication, Market Orientation, and Brand Orientation. Journal of Advertising, Vol. 34, No. 4, pp. 11-23

Reinold, T. and Tropp, J. 2012. Integrated marketing communications: How can we measure its effectiveness? Journal of Marketing Communications, 18 (2) pp. 113-132.

Santoso,Singgih. 2011. Structural Equation Modelling, Konsep dan Aplikasi dengan AMOS 18.0. Jakarta: PT. Elex Media Komputindo

Schiffman, Leon G. Leslie Lazer Kanuk. 2010. Consumer Behavior. New Jersey: Pearson Prentice Hall.

Shimp, Terence A. 2010. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications 8th Edition. Canada: Nelson Education, Ltd. Siswoyo, Haryono. 2012. Structural Equation Modelling untuk Penelitian

Manajemen Menggunakan AMOS 18.00. Bekasi: PT. Intermedia Personalia Utama.

Sri, Murtiasih. 2013. How Word of Mouth Influence Brand Equity for Automotive Products in Indonesia. Procedia - Social and Behavioral Sciences 81 (2013) 40 – 44

(4)

189

Peserta Didik Sekolah Menengah Pertama Negeri Jawa Barat. Bandung: Universitas Pendidikan Indonesia

Stangor, Charles. 2011. Research Method for Behavioral Science. Wadsworth:

Cengage Learning

Sugiyono. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta

Surakhmad, Winarmo. 1998. Metode Penelitian Sosial. Bandung: PT Remaja Rosdakarya

_______ . 2014. Metode Penelitian Kombinasi. Bandung: Alfabeta

Tan, Teck Win. 2012. Customer-Based Brand Equity in Service Shop. International Journal of Marketing Studies; Vol. 4, No. 4; 2012

Tjiptono, Fandy. 2011. Pemasaran Strategik. Yogyakarta: Andi ____________. 2012. Pemasaran Strategik. Yogyakarta: Andi

Tuominen, Pekka. 2010. Customer-Based Brand Equity: Delivering Value for the Firm, Trade, and Customers. Journal of Business Administration, pp. 305-316

Umar, Husain. 2008. Strategic Riset Bisnis. Jakarta: PT Gramedia Pustaka Utama Wijanto,Setyo Hari. 2008. Structural Equation Modelling dengan Lisrel, Konsep

dan Tutorial. Jakarta: Graha Ilmu

Woo Park, Jin. 2013. Investigating The Effects Of Sales Promotions On Customer Behavioral Intentions At Duty-Free Shops: An Incheon International Airport Case Study. Journal of Airport and Air Management, 2013 – 3(1), 18-30 Online ISSN: 2014-4806 – Print ISSN: 2014-4865

Yvonne, Augustine dan Robert Kristaung. 2013. Metodologi Penelitian Bisnis dan Akuntansi. Jakarta: Dian Rakyat

Zeithaml, et al. 2006. Service Marketing Integreating Customer Focus Across The Firm. New Jersey: Prentice Hall.

Majalah:

Marketing 02/XI/Februari 2011 Marketing 02/XII/Februari 2012 Marketing 02/XIII/Februari 2013 Marketing 02/XIV/Januari 2014 SWA 15/XXVII/18-27 Juli 2011

SWA 20/XXVIII/20 September-3 Oktober 2012 SWA 19/XXIX/12-25 September 2013

Sumber lain:

Asosiasi Industri Minuman Ringan Indonesia 2013

Laporan Kementerian Perindustrian Republik Indonesia 2013