DAFTAR PUSTAKA
Buku:
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Jurnal:
Bowden, J.L.H. 2009. The process of customer engagement: A conceptual framework, Journal of Marketing Theory and P ractice 17 (1), 63-74 Brodie, Roderick J. et all. (2011). Concumer Enga gement in A Virtua l Bra nd Community : An Expla ra tory Ana lysis.
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Chaterina Intan(2012). The Effect Of Customer Engagement In The Social Media Towards Trust (Study To F acebook Sunsilk Indonesia ) (Skripsi,Universitas Indonesia, 2013, diterbitkan )
Chi, Hsu-Hsien. (2011). Interactive Digital Advertising Vs Virtual Brand Community : Exploratory Study of User Motivation and Sosial Media Marketing Responses in Taiwan. Journal of Interactive Advertising, Vol 12 No 1 (Fall 2011), pp. 44-61
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Hsu-Hsien Chi (2011) Interactive Digital Advertising Vs. Virtual Brand Community: Exploratory Study Of User Motivation And Social Media Marketing Responses In Taiwan SOURCEJournal of Interactive Advertising;Fall2011, Vol. 12 Issue 1, p44
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consumer experience: reconciling scholastic and managerial perspectives. Journal of Business Research 2010;63:919–25.
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recognition: a cultural comparison between Taiwan and the United
States‟‟, Strategic Management Journal, Vol. 32 11, November, pp. 1183-205, ISSN 1097-0266.
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Sarah Tsitsi Chikandiwa ( 2013) The adoption of socia l media marketing in South African banks , q Emerald Group Publishing Limited 0955-534XDOI 10.1108/EBR-02-2013-0013DOI 10.1108/20426761111104437
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networking sites, The University of Texas at Austin, International Journal of Advertising, 30(1), pp. 47–75 © 2011 Advertising Association DOI: 10.2501/IJA-30-1-047-075
Tito Siswanto (2013) OPTIMALISASI SOSIAL MEDIA SEBAGAIMEDIA
Liquidity Vol. 2, No. 1, Januari-Juni 2013, hlm. 80-86 , Magister ManajemenUniversitas Muhammadiyah Prof. Dr. Hamka
Yang, Sung-Un. (2009). Measuring Blog Engagement : Testing a Four- Dimensional Scale
Majalah :
SWA No.15/XXVI/15-28 JULI 2010
,SWA NO.15/XXVII/18-27 JULI 2011
SWA NO.20/XXVIII/20-3 OKTOBER 2012
Swa No.20 /Xxvii/20 -3 Oktober 2012
SWA NO.19/XXIX/12-25 SEPTEMBER 2013
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