PDF REFERENCES - Swiss German University

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BUYING BEHAVIOUR IN JAKARTA: THE CASE OF PEVITA PEARCE ON INSTAGRAM Page 66 of 98

Chelsea Tandry REFERENCES

Ahmed, D., Seedani, S., Ahuja, M. and Paryani, S. (2015). Impact of Celebrity Endorsement on Consumer Buying Behavior. SSRN Electronic Journal.

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Belch, G.E., & Belch, M.A. (2009). Advertising and Promotion: An Integrated Marketing Communications Perspective, 8th edition. New York: McGraw – Hill

Belch, G.E., & Belch, M.A. (2012). Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th edition. New York: McGraw – Hill

Bolton, R.N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber T., Loureiro, Y.K., Solnet, D. (2013) "Understanding Generation Y and their use of social media: a review and research agenda", Journal of Service Management, Vol. 24 Issue: 3, pp.245-267, https://doi.org/10.1108/09564231311326987

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Egan, J (2007) “Marketing Communications” Thomson Learning. London: UK

Elberse, A., & Verleun J. (2012). The Economic Value of Celebrity Endorsements

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Chelsea Tandry Enis, B.M. (1974) Marketing Principles: The Management Process.

Erdogan, B. (1999). Celebrity Endorsement: A Literature Review. Journal of Marketing Management, 15(4), pp.291-314.

Erdogan, B.Z, Baker, M.J, and Tagg, S (2001). Selecting Celebrity Endorser: The Practitioner’s Perspective’, Journal of Advertising Research, Vol 41, No 3 p39-48

Frendy, P. (2011). Analisis Pengaruh Diferensiasi, Promosi, dan Positioning Terhadap Keputusan Pembelian. Skripsi. Semarang: Universitas Diponegoro.

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A Social Adaptation Perspective. Journal of Consumer Research, 11(4). Retrieved March 29, 2013, from ABI/INFORM Global Database.

Kitchen, P. J. & Burgmann, (2010). Integrated Marketing Communication, In Sheth, J. N. and. Malhotra, N. K. (Eds.) Wiley International Encyclopedia of Marketing, John Wiley and Sons Ltd.

Kotler, P. and Armstrong, G. (2013). Principles of marketing. England: Pearson Education Limited.

Kotler, P. and Armstrong, G. (2014) Principles of Marketing: global edition. 15th ed. Pearson Education Limited.

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Chelsea Tandry Kotler, P & Keller, KL 2011, A Framework for Marketing Management. 5th edn, Prentice Hall.

Kutthakaphan, R., and Wahloonluck, C. (2013). The use of celebrity endorsement with the help of Electronic Communication Channel (Instagram), 705.

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Malhotra, N.K. (2010). Introduction: Analyzing Accumulated Knowledge and Influencing future Research, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 7) Emerald Group Publishing Limited, pp.xiii – xxviii

Marc (2014) Marketing Mix – Place in Four P’s [Internet], Marketing, Entrepreneurial Insights.

Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising, 19(3), p. 39-52. Retrieved April 4, 2013, from ABI/INFORM Global database.

Ordun, G. (2015). Millennial (Gen Y) Consumer Behavior Their Shopping Preferences and Perceptual Maps Associated With Brand Loyalty. Canadian Social Science, 11(4), 1-16. http://doi.org/10.3968/pdf_294

Percy, L. (2008) Strategic Integrated Marketing Communication First edition, Published by Elsevier Inc.

Rafiq, M. and Ahmed, P. K. (1995) Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics. Marketing Intelligence & Planning. 13 (9), pp.4-15.

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Chelsea Tandry Rehman, S.h., Ibrahim, S. (2011) Integrated Marketing Communication and Promotion " International Refereed Research Journal, www.researchersworld.com, II (4), p. 187-191

Santoso, S., Tjiptono (2001) Riset Pemasaran Konsep dan Aplikasi dengan SPSS.

Elex Media Komputindo, Jakarta.

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Singh, M. (2012) Marketing Mix of 4P’S for Competitive Advantage. IOSR Journal of Business and Management. 3 (6), pp.40-45.

Smith, S.M., Albaum, G.S. (2010). Fundamentals of Marketing Research, 1st edition.

Umar, H. (2005) Riset pemasaran dan Perilaku Konsumen, Jakarta: PT Gramedia Pustaka Utama

Violet Lazarevic, (2012) "Encouraging brand loyalty in fickle generation Y consumers", Young Consumers, Vol. 13 Issue: 1

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Chelsea Tandry Wheeler, R. (2003). Choosing Celebrity Endorsers: Tips and Traps. Nonprofit World, p.17, Retrieved April 5, 2013, from ABI/INFORM Global Database.