61
Terren Haekal Wiramawan, 2023
PENGARUH PRICE, PROMOTION, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS APLIKASI KONSUMEN MCDONALD’S DI JAKARTA)
UPN Veteran Jakarta, Fakultas Ekonomi dan Bisnis, S1 Manajemen [www.upnvj.ac.id-www.library.upnvj.ac.id-www.repository.upnvj.ac.id]
DAFTAR PUSTAKA
Amstrong, G., Adam, S., Denize, S., Volkov, M., & Kotler, P. (2018).
Principle of Marketing (Australian 7th Edition) (7 ed.). Pearson Australia Group Pty Ltd.
Chaffey, D., & Smith, P. (2017). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing.
Fawzi, M., Iskandar, A., Erlangga, H., Nurjaya, & Sunarsi, D. (2022).
STRATEGI PEMASARAN.
Firmansyah, A. (2018). PERILAKU KONSUMEN.
https://www.researchgate.net/publication/329587407
Garaika, & Darmanah. (2019). METODOLOGI PENELITIAN. www.hira- tech.com
Ghofur, A., Muhtarom, A., Zulyanti, N. R., & Arif, M. (2022). Analisis Consumer Behavior, Service Quality, Company Image, And Price Terhadap Purchase Decision Menggunakan Aplikasi Go-Jek Fitur Go- Food Di Masa Kebiasaan Baru (Studi Pada Karyawan Pt. Citra Adi Sarana Indonesia Cabang Gresik). Media Trend, 17(1), 106–110.
https://doi.org/10.21107/mediatrend.v17i1.13634
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.
Ghozali, I., & Latan, H. (2020). Partial Least Squares Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 Untuk Penelitian Empiris (2 ed.). Badan Penerbit Universitas Diponegoro.
Hair Jr, J., Hult, T., Ringle, C., Sarstedt, M., Danks, N., & Ray, S. (2021).
Classroom Companion: Business Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R AAWorkbook. http://www.
Hardani, H., Andriani, H., Fardani, R. A., Ustiawaty, J., Utami, E. R.,
Sukmana, D. J., & Istiqomah, R. R. (2020). Metode Penelitian Kualitatif
& Kuantitatif. Pustaka Ilmu.
Haryono, S. (2016). Metode SEM Untuk Penelitian Manajemen dengan AMOS 22.00, LISREL 8.80 dan Smart PLS (1 ed.). Badan Penerbit PT.
Intermedia Personalia Utama.
Hidayat, P., & Bernardus, D. (t.t.). THE EFFECT OF PRODUCT QUALITY, PRICE, LOCATION, AND PROMOTION ON PURCHASING
DECISION OF CAFE CONSUMERS AND BLEDEG RESTO IN GRESIK.
62
Terren Haekal Wiramawan, 2023
PENGARUH PRICE, PROMOTION, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS APLIKASI KONSUMEN MCDONALD’S DI JAKARTA)
UPN Veteran Jakarta, Fakultas Ekonomi dan Bisnis, S1 Manajemen [www.upnvj.ac.id-www.library.upnvj.ac.id-www.repository.upnvj.ac.id]
Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan.
Irwansyah, R., Listya, K., Setiorini, A., Hanika, I., Hasan, M., Utomo, K., Bairizki, A., Lestari, A., Rahayu, D., Butarbutar, M., Nupus, H., Hasbi, I., Elvera, & Triwardhani, D. (2021). PERILAKU KONSUMEN.
digilib.uinsgd.ac.id/40791/1/PERILAKU%20KONSUMEN%20CETA K.pdf
Kotler, & Keller. (2017). Marketing Management, 15th Edition. Pearson Pretice Hall, Inc.
Kotler, P., Keller, K. L., Brady, M., Goodman, V., Robert, M., & Hansen, T.
(2019). Marketing Management (4th European Edition) (4ed.). Pearson Education Ltd.
Kurniawan, A. W., & Puspitaningtyas, Z. (2016). Metode Penelitian Kuantitatif. Pandiva Buku.
Liu, D. Y., Chen, S., & Chou, T. C. (2011). Resource fit in digital
transformation: Lessons learned from the CBC Bank Global e-banking project Management Decision.
Matt, C., Hess, T., & Benlian, A. (2015). Digital Transformation Strategies, Business and Information Systems Engineering.
Napitupulu, S., Tapiomas, N., & Tobink, R. (2021). MANAJEMEN PEMASARAN.
Ngatno. (2018). Manajemen Pemasaran. doc-
pak.undip.ac.id/88/1/Buku%20Manajemen%20Pemasaran%20BARU.p df
Novitasari, D., Aryati, I., & Damayanti, R. (2021). Analysis e Marketing, Product Innovation, and Brand Image on Purchase Decisions Janji Jiwa Coffee in Surakarta. Dalam Jurnal Mantik (Vol. 4, Nomor 4).
https://iocscience.org/ejournal/index.php/mantik
Nurdin, I., & Hartati, S. (2019). Metodologi Penelitian Sosial. Media Sahabat Cendikia.
Parviainen, P., Tihinen, M., Kaariainen, J., & Teppola, S. (2017). Tackling the digitalization challenge: How to benefit from digitalization in practice. International Journal of Information Systems and Project Management.
Putra, L. K., Wahab, Z., Widiyanti, M., & Shihab, S. (2021). The Effect of Word of Mouth, Brand Image, and Online Advertising on Purchase Decisions Using Grab-Food Services. International Journal of Life Sciences Available online at www.sciencescholar.us, 5(2), 76–84.
https://doi.org/10.29332/ijls.v5n2.1390
63
Terren Haekal Wiramawan, 2023
PENGARUH PRICE, PROMOTION, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS APLIKASI KONSUMEN MCDONALD’S DI JAKARTA)
UPN Veteran Jakarta, Fakultas Ekonomi dan Bisnis, S1 Manajemen [www.upnvj.ac.id-www.library.upnvj.ac.id-www.repository.upnvj.ac.id]
Radjab, E., & Jam’an, A. (2017). Metode Penelitian Bisnis. Lembaga Perpustakaan dan Penerbitan Universitas Muhammadiyah Makassar.
Sarjono, H., & Julianta, W. (2013). SPSS VS LISREL : Sebuah Pengantar, Aplikasi untuk Riset. Penerbit Salemba Empat.
Satriadi, Wanawir, Hendrayani, E., Siwiyanti, L., & Nursaidah. (2021).
Manajemen Pemasaran.
Sugiyono. (2016). Penelitian Kuantitatif, Kualitatif dan R & D. Alfabeta.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D.
Alphabet.
Supraptiningsih, J. D. (2021). ANALYSIS OF THE INFLUENCE OF PRODUCT, PRICE, DISTRIBUTION, AND PROMOTION ON CONSUMER PURCHASE DECISIONS USING GO FOOD APPLICATION DURING THE COVID PANDEMIC 2021. 2(5).
https://doi.org/10.31933/dijms.v2i5
Yulianti, F., Lamsah, & Periyadi. (2019). Manajemen Pemasaran.
Zusrony, E. (2021). PERILAKU KONSUMEN DI ERA MODERN.
