UNDERGRADUATE THESIS
PLANNING AND PRODUCTION BRAZILIAN CASSAVA LEAF NACHOS
(Review Aspect of Marketing)
In Partial Fulfillment of Requirement for Applied Bachelor study Program of International Business Administration at Business Administration Department
State Polytechnic of Bengkalis
By:
ISTI NURMALA 5404171113
APPLIED BACHELOR DEGREE OF INTERNATIONAL BUSINESS ADMINISTRATION STUDY PROGRAM
BUSINESS ADMINISTRATION DEPARTMENT STATE POLYTECHNIC OF BENGKALIS
2021
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PLANNING AND PRODUCTION BRAZILIAN CASSAVA LEAF NACHOS
(Review Aspect of Marketing)
ABSTRACT
Student Name : Isti Nurmala
NIM : 5404171113
Supervisor : Wan Junita Raflah, B. Sc., M. Ec. Dev Student Institute : State Polytechnic of Bengkalis
This final project is entitled Planning and Production of Brazilian Nachos Cassava Leaves. The purpose of this final project is to determine the marketing strategy, marketing mix, constraints and solutions faced during the implementation of this final project. This final project uses 3 methods consisting of a project preparation plan, a project implementation plan, and a project completion plan. The results of the implementation of this final project, marketing strategy with the method of Segmenting, Targetting and Positioning. The marketing mix uses the 4P method:
Products in the form of Brazilian Cassava Leaf Nachos, Prices use the cost plus pricing method, social media promotion (Whatsapp, Facebook and Instagram).
Product distribution through intermediaries and direct sales. The obstacle faced is the difficulty of finding a shop to sell Brazilian products. Cassava Nachos leaves, the solution is to implement a marketing and promotion strategy so that the product is sold optimally. The implementation of this final project starts from 17 September to 22 December 2020. The completion of the Brazilian Cassava Leaf Nachos project is sold at a price of IDR 8,000 / pouch with a profit of IDR 1,006,100.
Keywords: Business Plan, Marketing Strategy, Marketing Mix, Brazilian Cassava Leaf Nachos
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DEDICATION SHEET
Alhamdulillah, praise Allah SWT with His mercy and blessing. This thesis can be written well and smoothly until it's finished. I hereby dedicate this description to:
My Nabi, Nabi Muhammad SAW, as a role model for Muslims who are full of theglory and obedience of Allah SWT, gave me motivation about life and taught
me to live through his Sunnah.
I dedicate this thesis to myself (Isti Nurmala), and thank you for being able to complete her responsibilities as a student, but this cannot be separated from the
enthusiasm, motivation and prayers of my parents.
I dedicate this thesis to my dear parents Katimun (father) and Munisah (mother) who always give me peace, comfort, motivation, love, the best prayers and fulfill
my needs, thank you for being perfect and patient parents. for her children.
supervisor lecturer as well as my parents on campus Mrs. Wan Junita Raflah, B.Sc., M.Ec, Dev who has been patiently guiding her to complete this final task.
your services will never be forgotten.
I dedicate this thesis to my brothers and sisters, Muhtarifin (1st brother), Muji Suryono (2nd brother), Esti Nurlimah (1st sister), and Arifin Ilham (2nd sister)
who have given me encouragement and prayers during my studies.
I dedicate this thesis to International Business Administration Batch II friends, who have been together for four years, both joy and sorrow in facing lectures.
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PREFACE
Assalamua’alaikum Warahmatullahi Wabarakatuh
By saying Allhamdulillah all praise and gratitude for the author, for the presence of Allah SWT, because thanks to His grace and guidance so that the author can complete the thesis with the title “Planning and Production Brazilian Cassava Leaf Nachos (Review Aspect of Marketing)”. This intends to complete one of the academic requirements to obtain a Bachelor’s degree in the department of Business Administration Study Program of International Business Administration, Bengkalis State Polytechnic.
The writer has gone through a long journey in completing this thesis, many obstacles were faced in its preparation, but it was thanks to His will that the author succeeded in completing the preparation of this thesis. Therefore, with great humility, on this occasion it is proper for the author to thank:
1. Mr. Johny Custer ST.,MT as the Director of the State Polytechnic of Bengkalis.
2. Mr. Armada, ST., M.T as Deputy Director I of State Polytechnic of Bengkalis 3. Mrs. Yunelly Asra, SE.,MM as the head of the Department of International
Business Administration
4. Mr. Hutomo Atman Maulana, S.Pd.,M.Si as the head of the International Business Administration Study Program.
5. Mrs. Wan Junita Raflah, B.Sc.,M,ec,Dev as the undergraduate thesis advisor as well as the Class VIII B Lecturer as the International Business Administration
6. To the late Mr. Hamidi, SE.,MM who has served as Chairman of the International Business Administration Study Program
7. My Parents are Mr. Katimun and Mrs. Munisah, and the whole beloved family who always provide support both material and non material
8. All lecturers and employes, especially the department of Business Administration
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8. Friends in arms of Bengkalis State Polytechnic especially the International Business Administration Study Program Semester VIII (Eight) who always provide support and encouragement, thank you for your cooperation whwn completing the undergraduate thesis
10. To all my friends who always give encouragement in completing this undergraduate thesis
11. All parties who asist in the implementation as well as in making this undergraduate thesis
The author realizes that in the preparation of this thesis report, it is still far from perfect, both in terms of preparation, language, and writing. Therefore, the authors really expect constructive criticism and suggestions to become a reference for writers in the future. Hopefully this thesis report is usefull for both the writer and the reader .
Wassalamu’alaikum Warahmatullahi Wabarakatuh
Bengkalis, January 2021
ISTI NURMALA 5404171113
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TABLE OF CONTENTS
COVER
UNDERGRADUATE THESIS ... i
APPROVAL SHEET ... ii
VALIDITY SHEET ... iii
ACCEPTANCE SHEET ... iv
DECLARATION SHEET ... v
ABSTRACT ... vi
DEDICATION SHEET ... vii
PREFACE ... viii
TABLE OF CONTENT ... x
LIST OF FIGURE ... xiii
LIST OF TABLES ... xiv
LIST OF APPENDIXES ... xv
CHAPTER 1 INTRODUCTION ... 1
1.1 Background of the Project ... 1
1.2 Identification of the Project ... 2
1.3 Purpose of the Project ... 2
1.3.1 General Porpose... 3
1.3.2 Spesific Purpose ... 3
1.4 Significant of the Project ... 3
1.5 Time and Place Implementation ... 4
1.6 Writing System ... 4
CHAPTER II LITERATURE REVIEW ... 6
2.1 General Theory of the Project ... 6
2.1.1 Related Study... 6
2.1.2 Enterpreneurship... 8
2.1.3 Business Planning ... 8
2.1.4 Label ... 9
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2.1.5 Packaging ... 11
2.2 Spesific Theory of the Project ... 12
2.2.1 Marketing Definition ... 12
2.2.2 Marketing Strategy ... 13
2.2.3 Marketing Mix ... 15
2.2.4 Marketing Management... 22
2.3 Framework of the Project ... 22
CHAPTER III METHOD AND ACCOMPLISHMENT PROCESS ... 23
3.1 Project Preparation Plan ... 25
3.2 Project Implementation Plan ... 25
3.3 Project Accomplishment Plan ... 26
CHAPTER IV RESULT AND DISCUSSION ... 27
4.1 Product Profile ... 27
4.1.1 Business Profil Brazilian Cassava Leaf Nachos ... 27
4.1.2 Product Profile Brazilian Cassava Leaf Nachos ... 28
4.2 Project Preparation ... 29
4.2.1 Capital Preparation ... 29
4.2.2 Marketing Location Survey ... 29
4.2.3 Equipment and Suplies ... 29
4.2.4 Determine Packaging and Label ... 30
4.2.4.1 Specifying Packaging ... 30
4.2.4.2 Designing Labels ... 30
4.2.5 Obtain Product ... 32
4.3 Project Implementation ... 33
4.3.1 Determine the Marketing Strategy ... 33
4.3.1.1 Segmenting ... 33
4.3.1.2 Targetting ... 33
4.3.1.3 Positioning ... 33
4.3.2 Determine the Marketing Mix ... 35
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4.3.2.1 Product ... 36
4.3.2.2 Price ... 37
4.3.2.3 Place ... 39
4.3.2.4 Promotion ... 40
4.4 Project Accomplishment ... 41
4.4.1 Accomplishment of Project Activity ... 41
4.4.1.1 Getting Capital ... 41
4.4.1.2 Obtain Marketing Location... 42
4.4.1.3 Implementation of Marketing Stategy ... 41
4.4.1.4 Project Implementation Report ... 42
4.4.2 Accomplishment of Project Finance ... 45
4.5 Constraints and Solutions ... 46
CHAPTER V CONCLUTION AND SUGGESTION ... 48
5.1 Conclusions ... 48
5.2 Suggestions ... 49
REFERENCES ... 50
APPENDIXES ... 52
WRITER BIOGRAPHY ... 62
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LIST OF FIGURES
Figure 2.2 Framework Project ... 22
Figure 3.1 Project Preparation Plan Flowchart ... 23
Figure 3.2 Project Implementation Plan Flowchart ... 25
Figure 3.3 Project Accomplishment Plan Flowchart ... 26
Figure 4.1 Organizational Structure ... 27
Figure 4.2 Standing Pouch Plastic ... 30
Figure 4.3 Brazilian Cassava Leaf Nachos Sticker ... 32
Figure 4.4 Brazilian Cassava Leaf Nachos Product ... 32
Figure 4.5 Standing Pouch Packaging ... 35
Figure 4.6 Brazilian Cassava Leaf Nachos Desain Result ... 36
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LIST OF TABLES
Table 4.1 Detail of Capital ... 21
Table 4.2 Equipment and Supplies Used ... 29
Table 4.3 Production Cost per One Time Production ... 37
Table 4.4 Marketing Cost per One Time Production ... 38
Table 4.5 Summary of Cost Incured Per pouch ... 38
Table 4.6 Marketing Project Implementation Activity Report ... 39
Table 4.7 Detail of the use of Marketing Devision Capital ... 41
Table 4.8 Marketing Strategy Implementation ... 42
Table 4.9 Marketing Activity Report ... 42
Table 4.10 Sales Report Brazilian Cassava Leaf Nachos ... 44
Table 4.11 Operational Cost of Marketing ... 45
Table 4.12 Operational Cost of Brazilian Cassava Leaf Nachos ... 45
Table 4.13 Total Profit from Selling the Brazilian Cassava Leaf Nachos. 45
Table 4.14 Store Information Receive and Not Accepted ... 46
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LIST OF APPENDIXES
Appendix 1: Facebook, Instagram dan Whatsapp Brazilian Cassava leaf
Nachos Product ... 52
Appendix 2: Distribution of the Brazilian Cassava Leaf Nachos Brochures ... 54
Appendix 3: Product of Brazilian Cassava Leaf Nachos ... 55
Appendix 4: Brazilian Cassava Leaf Nachos Product Consumers ... 56
Appendix 5: Storage at the store ... 57
Appendix 6: Customer Testimonial on Brazilian Cassava Leaf Nachos Products ... 58
Appendix 7: Marketing at Hanigrape Night Tours ... 59
