Predicting Promotion and Satisfaction

(1)

Regression

Variables Entered/Removed^b

Model Variables Entered

Variables

Removed Method

1 harga, kualitas^a . Enter

a. All requested variables entered.

b. Dependent Variable: promosi

Model Summary

Model R R Square Adjusted R Square

Std. Error of the Estimate

1 .492^a .242 .026 7.181

a. Predictors: (Constant), harga, kualitas

ANOVA^b

Model Sum of Squares df Mean Square F Sig.

1 Regression 115.538 2 57.769 1.120 .378^a

Residual 360.962 7 51.566

Total 476.500 9

a. Predictors: (Constant), harga, kualitas b. Dependent Variable: promosi

Coefficients^a

Model

Unstandardized Coefficients

Standardized Coefficients

t Sig.

B Std. Error Beta

1 (Constant) 41.326 13.626 3.033 .019

kualitas .101 .414 .081 .244 .814

harga -.750 .504 -.491 -1.489 .180

a. Dependent Variable: promosi

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Regression

Variables

Removed Method

1 promosi, kualitas,

harga^a . Enter

b. Dependent Variable: kepuasan_pelanggan

Model Summary

1 .373^a .139 -.292 3.380

a. Predictors: (Constant), promosi, kualitas, harga

ANOVA^b

1 Regression 11.059 3 3.686 .323 .809^a

Residual 68.541 6 11.424

Total 79.600 9

a. Predictors: (Constant), promosi, kualitas, harga b. Dependent Variable: kepuasan_pelanggan

Coefficients^a

Model

t Sig.

B Std. Error Beta

1 (Constant) 46.520 9.756 4.768 .003

kualitas -.061 .196 -.119 -.311 .766

harga -.244 .272 -.390 -.896 .405

promosi -.067 .178 -.163 -.375 .721

a. Dependent Variable: kepuasan_pelanggan

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Regression

Variables

Removed Method

1 kepuasan_pelangg

an, promosi, kualitas, harga^a

. Enter

b. Dependent Variable: loyalitas_pelanggan

Model Summary

1 .453^a .205 -.431 6.157

a. Predictors: (Constant), kepuasan_pelanggan, promosi, kualitas, harga

ANOVA^b

1 Regression 48.937 4 12.234 .323 .852^a

Residual 189.563 5 37.913

Total 238.500 9

a. Predictors: (Constant), kepuasan_pelanggan, promosi, kualitas, harga b. Dependent Variable: loyalitas_pelanggan

Coefficients^a

Model

t Sig.

B Std. Error Beta

1 (Constant) 15.285 38.896 .393 .711

kualitas -.221 .360 -.249 -.615 .565

harga .450 .528 .416 .852 .433

promosi .197 .328 .279 .602 .574

kepuasan_pelanggan .469 .744 .271 .630 .556

a. Dependent Variable: loyalitas_pelanggan

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