Muhammad Fathur Rayhaan
REFERENCE
About Socialbakers. (2018). Retrieved from www.socialbakers.com:
https://www.socialbakers.com/company/
Amed, I., Berg, A., Brantberg, L., & Hedrich, S. (2016, December). The state of fashion. Retrieved from www.mckinsey.com:
http://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion Assael, H. (1992). Consumer behaviour and marketing action. Boston: PWS-KENT
Publishing Company.
bakbksa, b., & iwdwuew. (2006). Critical Thinking Framework For Any Discipline.
International Journal of Teaching and Learning in Higher Education.
Barefoot, D., & Szabo, J. (2009). Friends with Benefits: A Social Media Marketing Handbook. San Fransisco: No Starch Press.
Bîja, M., & Balaş, R. (2014). Social Media Marketing to Increase Brand Awareness.
Journal of Economics and Business Research, II, 155-164.
Boyce, C., & Neale, P. (2006). Conducting In-Depth Interview: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input.
Watertown, MA: Pathfinder International.
Braun Buffel. (n.d.). Retrieved from http://www.braunbuffel.com.au
Burgess, C. (2011, 5 9). Social Media Definitions. Retrieved from heidicohen.com:
https://heidicohen.com/social-media-definition/
Burmester, A. (2009). Global Faces and Networked Places. Nielsen Company.
Cheetos Indonesia. (2017). Brand Activity 2017. Cheetos Indonesia.
Cheetos Indonesia. (2017). Brand Health Tracking. Cheetos Indonesia.
Cheetos Indonesia. (2018, May 24). Cheetos Indonesia. Retrieved from Facebook:
https://www.facebook.com/Cheetos/
Muhammad Fathur Rayhaan cheetos_indonesia. (2018, June 27). Retrieved from Instagram Web Site:
https://www.instagram.com/cheetos_indonesia/?hl=id
cheetos_indonesia. (2018, April 26). Retrieved from Instagram Web Site:
https://www.instagram.com/cheetos_indonesia/?hl=id
Chege, M. W. (2017). EFFECT OF SOCIAL MEDIA MARKETING ON
CONSUMER LOYALTY IN THE BANKING INDUSTRY: A CASE OF EQUITY BANK.
Cooper, D., & Schindler, P. S. (2014). Business Research Methods. McGraw-Hill Irwin.
Creswell, J. W. (1994). Research design: qualitative & quantitative approaches.
Thousand Oaks, CA: SAGE Publications.
Daft, R., & Lengel, R. H. (1986). Media richness and structural design. Management Science.
Daft, R., & Lengel, R. L. (1986). Media richness and structural design. Management science.
Debono, R. (2013). The effectiveness of Social Media as a Branding tool for hoteliers.
Malta.
Denzin, N. K. (1978). Sociological Methods. New York: McGraw-Hill.
Dilshad, R. M., & Latif, M. I. (2013). Focus Group Interview as a Tool for Qualitative Research: an Analysis. Pakistan Journal of Social Sciences (PJSS) , 33, 191- 198.
Engel, J. F., & Blackwell, R. (1982). Consumer Behaviour. New York: The Dryden Press.
Erdoğmuş, İ. E., & Çiçek, M. (2012). Social and Behavioral Sciences. The impact of social media marketing on brand loyalty, VIII.
Muhammad Fathur Rayhaan Evans, D. (2008). Social Media Marketing: An Hour a Day. Canada: Wiley
Publishing, Inc.
Flick, U. (2013). The SAGE Handbook of Qualitative Data Analysis. Sage Publications.
Forman, C., Ghose, A., & Wiesenfeld, B. (2008). Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets. Information Systems Research, 291-313.
Fossil. (n.d.). Retrieved from https://www.fossil.com
Ghose, A., Ipeirotis, P., & Li, B. (2009). The Economic Impact of User-Generated Content on the Internet: Combining Text Mining with Demand Estimation in the Hotel Industry .
Gil, P. (2018, February 5). What Is Twitter & How Does It Work? Retrieved from www.lifewire.com: https://www.lifewire.com/what-exactly-is-twitter-2483331 Golafshani, N. (2003). Understanding Reliabiity and Validity in Qualitative Research.
Toronto.
Gommans, M., Krishnan, K., & Scheffold, K. (2001). From Brand Loyalty to E- Loyalty: A Conceptual Framework. Journal of Economic and Social Research 3 (1), 43-58.
Hanlon, A. (2013, October 7). The AIDA Model. Retrieved from
www.smartinsights.com: https://www.smartinsights.com/traffic-building- strategy/offer-and-message-development/aida-model/
Helmsley, S. (2000). Marketing Week. In Keeping Custom (pp. 39-42).
Herman, J. (2014). The Ultimate Beginner’s Guide To Instagram.
Hill, R. P., & Moran, N. (2011). Social marketing meets interactive media, Lesson for the advertising community. International Journal of Advertising: The Review of Marketing Coomunications, 815-838.
Muhammad Fathur Rayhaan Hill, S., Provost, F., & Volinsky, C. (2006). Network-Based Marketing: Identifying
Likely Adopters via Consumer Networks. Journal of Statistical Science, II, 256-276.
Hutter, K., Hautz, J., Dennhardt, S., & Fu¨ller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Emerald Insight.
Imran Amed, A. B. (2016, December). http://www.mckinsey.com/industries/retail/our- insights/the-state-of-fashion. Retrieved from http://www.mckinsey.com:
http://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion Indonesia Internet Service Provider Association. (2017). Penetrasi & Perilaku
Pengguna Interent Indonesia. Tekno Preneur.
Johansson, M. (2010). Social media and brand awareness - a case study in the fast moving consumer goods sector.
Julian, L. (2012). Using Social Media to Increase Consumer Loyalty to a Brand . California.
Kristiagung, V. (2014). AISAS, Konsep Marketing Baru. Retrieved June 24, 2018, from http://gubuk-bisnis.blogspot.com/2012/07/aisas-konsep-marketing- baru.html
Lacey, A., & Luff, D. (2009). Qualitative Data Analysis.
Leung, L. (2015). Validity, reliability, and generalizability in qualitative research.
Journal of Family Medicine and Primary Care, IV(3), 324-327.
Luoma, R., & Barnebee, B. (2017, May 31). The Four Steps to Creating a Public Awareness Campaign. Retrieved from partnerspreceptors.com:
https://partnerspreceptors.com/2017/05/31/the-four-steps-to-creating-a-public- awareness-campaign/
Management Study Guide. (2018). What is Brand Awarness ? Retrieved March 7, 2018, from https://www.managementstudyguide.com/brand-awareness.htm
Muhammad Fathur Rayhaan Mason, J. (2002). Qualitative Researching (2nd ed.). Sage Publications.
Mehrabi, A., Islami, H., & Aghajani, M. (2014). The Effect of Social Media Marketing on Consumers. International Journal of Academic Research in Business and Social Sciences, IV, 480-495.
Mochizuki, H. (2014). 4. Reconsedring the AISAS Model. Retrieved June 24, 2018, from http://www.bbaa.or.jp/english/dissertation/rethinking/trustee.html Moreau, E. (2018, February 8). What Is Instagram, Anyway? Retrieved from
www.lifewire.com: https://www.lifewire.com/what-is-instagram-3486316 Nadaraja, R., & Yazdanifard, R. (2013). Social Media Marketing: Advantages and
Disadvantages. Social Media Marketing, 4.
Nations, D. (2018, February 2). What Is Facebook? Retrieved from
www.lifewire.com: https://www.lifewire.com/what-is-facebook-3486391 Nyanduko, N. C. (2016). THE EFFECT OF SOCIAL MEDIA USE ON BUILDING
BRAND EQUITY AMONG THREE STAR HOTELS IN NAIROBI COUNTY, KENYA . Nairobi.
Odhiambo, C. A. (2012). SOCIAL MEDIA AS A TOOL OF MARKETING AND CREATING BRAND AWARENESS Case Study Research.
Parkinson, M. (2011, 12 5). The Power of Visual Communication.
Popcult. (2017). Annual Report Januari - Desember 2017. Popcult.
Popcult. (2018). Social Media Report April 2018. Jakarta: Popcult.
Reinard, J. C. (2007). Introduction to Communication Research (4th ed.). McGraw- Hill.
Riegner, C. (2007). Word of Mouth on the Web: The Impact of Web 2.0. on Consumer Purchase Decision . Journal of Advertising Research, 437-447.
Muhammad Fathur Rayhaan Rouse, M. (2014, August). Facebook. Retrieved from whatis.techtarget.com:
http://whatis.techtarget.com/definition/Facebook
Rouse, M. (2015, December). Twitter. Retrieved from whatis.techtarget.com:
http://whatis.techtarget.com/definition/Twitter
Safko, L. (2012). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. New Jersey: John Wiley & Sons, Inc.
Social, W. A. (2008). Digital in 2017: Global Overview - We Are Social. Retrieved from We Are Social: https://wearesocial.com/special-reports/digital-in-2017- global-overview
socialbakers. (2017). FMCG FOOD insight & benchmark Asia Pacific Q3 2017.
socialbakers.
Steinman, M. L., & Hawkins, M. (2010). When Marketing Through Social Media, Legal Risk Can Go Viral. Intellectual Property & Technology Law Journal, XXII, 1-9.
Suggett, P. (2017, February 16). Get To Know, and Use, AIDA. Retrieved from www.thebalance.com: https://www.thebalance.com/get-to-know-and-use-aida- 39273
The Dentsu Cross Switch Team. (2012). Cross Communication Glossary. Retrieved June 24, 2018, from http://www.dentsu.com/crossswitch/dictionary/index.html Ward, S. (2017). What is Interenet Marketing ? Retrieved March 6, 2018, from
https://www.thebalance.com/internet-marketing-2948348
Williams, C. (2007). Research Methods. Journal of Business & Economic Research , 67.
YouTube. (2018, May 27). Cheetos Indonesia. Retrieved from www.youtube.com:
https://www.youtube.com/channel/UCvvh4JKGjv8Oz5HupWJ01EA
