ANALYZING GENERATION Y’S CONSUMER
PERCEPTION TOWARDS LOCAL CLOTHING BRANDS: A CASE OF MONSTORE Page 77 of 93
Naomi Alexandra Batubara REFERENCES
(2015, April 8). Retrieved from Indonesia local fashion brands survey report:
http://blog.jakpat.net/indonesia-local-fashion-brands-survey/
AMOS. (2016). Retrieved June 2016, from Statistic Solutions:
http://www.statisticssolutions.com/
Car Market and consumer behaviour. (2005). A study of consumer perception , 1-46.
Chi, H., Yeh, H. R., & Tsai, Y. C. (n.d.). The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser.
Cooper, D. R., & Schindler, P. S. (2011). Business Research Methods. Singapore:
McGraw-Hill Education.
Fernandez, P. R. (2009). Impact of Branding on Gen Y’s Choice of Clothing. The Journal of the South East Asia Research centre for Communications and Humanities , 79-95.
Fernandez, P. R. (2009). Impact of Branding on Gen Y's Choice of Clothing. 79-95.
Hamid, M. R., Mustafa, Z., Idris, F., Abdullah, M., & Suradi, N. R. (2011). Measuring Value –Based Productivity: A Confirmatory Factor Analytic (CFA). International Journal of Business and Social Science .
Hosseini, Z., Jayashree, S., & Malarvizhi, C. (2014). Store Image and Its Effect on Customer Perception of Retail Stores. Asian Social Science .
Jahangir, N., Parvez, N., & Bhattacharjee, D. (2009). DETERMINANTS OF CUSTOMERS’ WILLINGNESS TO BUY : AN EMPERICAL INVESTIGATION.
ABAC Journal Vol.29 No.3 , 29-37.
Jenatabadi, H. S. (2015). Conducting a Path Analysis with SPSS or AMOS.
Departement of Science and Technology Studies , 1-12.
Jones, C. P. (2010). Investment Principles and Concepts. John Wiley & Sons.
ANALYZING GENERATION Y’S CONSUMER
PERCEPTION TOWARDS LOCAL CLOTHING BRANDS: A CASE OF MONSTORE Page 78 of 93
Naomi Alexandra Batubara Keller, K. L. (2013). Strategic Brand Management. Boston: Pearson.
Knupfer, N. N., & McLellan, H. (n.d.). Descriptive Research Methodologies.
Research Methodologies in Educational Communications and technology .
Kotler, P. (2013, october). Retrieved from Father of Marketing:
http://knowledge.ckgsb.edu.cn/2013/10/08/marketing/philip-kotler-four-ps-model- marketing-still-king/
Kotler, P. (2012). Principles of Marketing. Boston: Pearson Education, Inc.
Kotler, P., & Armstrong, G. (2012). Principles of Marketing. Boston: Pearson.
Lars Perner, P. (2010). Perception. Retrieved from Consumer Psychologist:
http://www.consumerpsychologist.com/cb_Perception.html
Local brand: About. (2011). Retrieved 2016, from What is Local brand:
http://localbrand.co.id/
Mishkin, F. S. (2013). The Economics of Money, Banking, and Financial Markets.
Pearson Education Limited.
monstore. (n.d.). Retrieved from Instagram: https://www.instagram.com/monstore/
Monstore. (2016). Retrieved from Heymonstore: http://www.heymonstore.com/about
Morrison, E. (2010, November). Retrieved from Why Y Matters (mapping the comming consumption patterns of Generation Y):
http://bellacaledonia.org.uk/2010/11/16/why-y-matters-mapping-the-coming- consumption-patterns-of-generation-y/
Mukaka, M. (2012). Statistics Corner: A guide to appropriate use of. Malawi Medical Journal , 69-71.
Research and Development Division. (2015). IDX Fact Book. Jakarta: PT Bursa Efek Indonesia.
ANALYZING GENERATION Y’S CONSUMER
PERCEPTION TOWARDS LOCAL CLOTHING BRANDS: A CASE OF MONSTORE Page 79 of 93
Naomi Alexandra Batubara Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students. Pearson Education Limited.
Solomon, M. R. (2013). Consumer Behavior. Pearson.
SPSS. (2016, June). Retrieved 2016, from statisticssolutions:
http://www.statisticssolutions.com/amos/
SPSS-tutorials: Cronbach's Alpha (α) using SPSS Statistics. (2013). Retrieved from Cronbach's Alpha (α) using SPSS Statistics: https://statistics.laerd.com/spss-
tutorials/cronbachs-alpha-using-spss-statistics.php
Thu Ha, N., & Gizaw, A. (2014). Factors that influence consumer. School of Business, Society and Engineering .
University of Exeter. (n.d.). Advance Statistics:Principles of Path Analysis. Retrieved from Principles of Path Analysis: http://crab.rutgers.edu/~goertzel/pathanal.htm Vickers, A. (2012). Clothing Production in Indonesia: A divided industry. Institutions and Economics , 41-60.
Zhang, Y. (2015). The Impact of Brand Image on Consumer Behavior: A Literature Review. Open Journal of Business and Management , 56-62.
