RPKPS Consumer behaviour

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RENCANA PROGRAM KEGIATAN PEMBELAJARAN SEMESTER SATUAN ACARA PERKULIAHAN

Course Profile

MATA KULIAH

Course

: Perlaku Konsumen/

Consumer Behaviour

Nomor Kode/ SKS

Code/Credit

: IPS 4236 (3 sks)

Dosen

^Lecturer

: Fitri H Oktaviani, S.S.,S.E.,M.Commun;

Time/Location: Friday 09.40-‐11.20am/F.2.3

Late admission: Please do not enter the class after 10.00 am/

Batas keterlambatan jam 10 pagi

Course Description: This course provides students with the fundamental theories and models to develop a sound understanding of consumers, their needs, desires and behaviours. Study in this course will encourage students to examine individual and group decision-‐making, buying experiences and the interrelationships between the individual consumer, consumption practices and lifestyle activities.

Mata kuliah ini memberikan teori dan model dasar dalam memahami konsumen, kebutuhan, keinginan, dan perilaku mereka. Mahasiswa dituntut untuk mempelajari pembuatan keputusan individu dan kelompok, pengalaman pembelian, dan hubungan antara aktivitas konsumen individu, praktek konsumsi, dan gaya hidup

.

Course Objectives: The aim of this course is to develop the student's understanding of consumer behaviour. Students should gain an understanding of the major theoretical issues and concepts relating to the sub−discipline of Consumer Behaviour, as well as an understanding of the practical applications of these concepts.

Tujuan dari mata kuliah ini adalah untuk mengembangkan pemahaman mahasiswa terhadap perilaku konsumen. Mahasiswa dituntut untuk mendapatkan pemahaman atas isu-‐isu dan konsep penting dalam perilaku konsumen, dan pemahaman atas konsep-‐

konsep ini

.

Assessment/ Penilaian

UAS (final exam) 30%, UTS (midterm exam) 20%, Kuis (quiz)10%, Tugas (assignment) 30%, lain-lain (others) 10%

Rules

- No plagiarism allowed. In every assignment, students must sign a statement letter in the coversheet (attached). Strong penalties apply for violators.

Dilarang melakukan penjiplakan karya orang lain. Pada setiap tugas yang dikumpulkan, mahasiswa menandatangani lembar pernyataan pada judul (terlampir).

Mahasiswa yang terbukti melakukan kecurangan dan plagiarisme akan mendapatkan pinalti atas tugas tersebut

. - No eating during class.

Dilarang makan selama mata kuliah berlangsung

.

- Drinking (bottled water) is allowed.

Diperbolehkan minum air dalam botol/ wadah tertutup rapat.

-

Doing activities outside the class requirements are strictly prohibited.

Dilarang melakukan aktivitas diluar kegiatan belajar mengajar.

- No provocative clothing, smoking, littering.

Mahasiswa berpakaian sopan, dilarang merokok dan membuang sampah sembarangan di kelas.

-

Students should interact appropriately to lecturers, staffs, and fellow students inside

and outside the class.

Mahasiswa berlaku sopan dan sewajarnya kepada dosen, staf, dan mahasiswa lain.

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-

Members of the class submit their email addresses to the lecturers to be included in virtual group (for spreading materials, assignments, etc.)

Mahasiswa mengumpulkan alamat email masing-masing untuk dimasukkan dalam kelompok virtual internet (untuk pembagian materi, tugas, kriteria penilaian, dsb).

References/ Referensi

Solomon, M. R., Dann, S., Dann, S., & Russel-‐Bennet, R. (2007). Consumer behaviour:

Buying, having, being. French Forest: Pearson Education Australia. (Compulsory)

Additional References:

Mowen, John C. 2005. Consumer Bahavior. Prentice Hall,

Engel, james. Blackwell, Roger D. Miniard, Paul W. Consumer Bahavior. Dryden Kottler, Phillip. 2010. Marketing. Pearson Education, French Forests. Australia

Or other relevant books/ Mahasiswa dipersilakan menggunakan buku lain (berbahasa Indonesia/Inggirs) yang relevan.

LEARNING ACTIVITIES

Meetings Subject Description Media Materials

1 Introduction • Introduction of consumer behavior

• Consumer in the market place

Multimedia, White board, textbook, handout

S: chap1

2 Consumer as

Individuals Perception

S : chap 2

3 Consumer as

Individuals Learning and memory Multimedia, White

board, textbook, handout

S: Chap 3

4 Consumer as

Individuals Consumer motivation and values Multimedia, White board, textbook, handout

S: Chap 4

5 Consumer as

Individuals The self Multimedia, White

S: Chap 5

6 Consumer as

Individuals Personality and Lifestyles Multimedia, White board, textbook, handout

S: Chap 6

7 Consumer as Individuals

Attitude

Attitude change and interactive communication

S: Chap 6,7

8 UTS

9 Consumer as decision makers

Individual decisions making Multimedia, White board, textbook, handout

S Chap 9

Buying and disposing Multimedia,

White board, textbook, handout

S Chap: 10

Group influences and opinion leadership Organisational and Household Decision making

S Chap: 11&12

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12 Consumer and subcultures

Income and Social Class

Ethnic, racial, and religious subcultures Multimedia,, White board, textbook, handout

S Chap :13,14

13

Consumer and subcultures Consumer and culture

Age subcultures

Cultural Influences on consumer behaviour

Multimedia,, White board, textbook, handout

S Chap :15, 16

14 Consumers and culture

The creation and diffusion of global

consumer culture Multimedia, White

S Chap :17

15 Final Exam

preparation Revision

Multimedia , White board, textbook, hand out

16 UAS