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Consumer preferences on food ingredients and analysis of regional grouping using hierarchical clustering agglomerative method of food crop agricultural commodity products in semarang

(Article)

, , , , ,

Departement of Economics Development Studies, Faculty of Economics and Business, Diponegoro University, Semarang, Indonesia

Department of Statistics, Faculty of Science and Mathematics, Diponegoro University, Semarang, Indonesia Department of Agriculture, Faculty of Animal and Agricultural Science, Diponegoro University, Semarang, Indonesia

Abstract

The purpose of this research is to determine the consumer preferences towards the food ingredients, such as rice, chili, onion, and garlic. The data collection is conducted by using the questionnaire for 55 respondents. The results of this research show that most respondents are not concerned about which regions that produce the rice, onion, garlic, and chili. Most respondents have knowledge of the food producers of each region. They prefer Pandan Wangi, IR, and Rojolele rice and they prefer to buy rice in the stalls, traditional markets, and rice distributor shop. After that a cluster analysis is conducted to determine the regional grouping of the rice and other food crop producers in Semarang city.

It uses a hierarchical clustering method with agglomerative type, which aims to interpret the cluster analysis results of the districts in Semarang based on their similarity as the largest producer of rice and other food crops. The research results show that in the year of 2012 - 2014, Cluster 1 is the largest producer of rice and other crops in Semarang.

From the analysis, it can be concluded that Semarang city needs to bring in the supplies of rice, onion, garlic, and chili from other regions. © IAEME Publication.

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Author keywords

Agriculture Economics Cluster Consumer preferences Food Ingredients Hierarchical Clustering Method

Astawan, M.

Peran dan tantangan inovasi produk pangan dalam mendukung suksesnya 1000 HPK

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Surabaya, 31 Oktober 2015  

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International Journal of Civil Engineering and Technology Volume 9, Issue 7, July 2018, Pages 198-209

Santosa, P.B.a Hayati, B.a Yasin, H.b Ekowati, T.c Istadid Darwantoe

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Business enterprises | Czech Republic | Agricultural production

ISSN: 09766308 Source Type: Journal Original language: English

Document Type: Article Publisher: IAEME Publication

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International Journal of Civil Engineering and Technology

Scopus coverage years: from 2016 to Present

Publisher: IAEME Publication

ISSN: 0976-6308 E-ISSN: 0976-6316

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Engineering: Building and Construction Engineering: Civil and Structural Engineering Computer Science: Computer Networks and Communications

Engineering: Control and Systems Engineering

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