By Robbie Aryadi
11603072
BACHELOR’S DEGREE in
Business Administration - Hotel and Tourism Management Concentration Faculty of Business and Communication
SWISS GERMAN UNIVERSITY The Prominence Tower
Jalan Jalur Sutera Barat No. 15, Alam Sutera Tangerang, Banten 15143 - Indonesia
Revision after Thesis Defense on Tuesday, January 19th, 2021
Robbie Aryadi
STATEMENT BY THE AUTHOR
I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.
Robbie Aryadi
____________________________________________________________ ________
Student Date
Approved By:
Munawaroh, S.E., M.M.
____________________________________________________________ ________
Thesis Advisor Date
Dr. Nila Krisnawati Hidayat, S.E., M.M.
____________________________________________________________ ________
Dean Date
Robbie Aryadi
ABSTRACT
TECHNOLOGY ACCEPTANCE MODEL’S IMPACT TOWARDS THE WORKING PERFORMANCE OF THE HOTEL STAFF
By Robbie Aryadi
Munawaroh, S.E., M.M., Advisor Swiss German University
Technology is an ever-evolving aspect of our modern day lives that we as a species should come to terms with, humans in this case employees may feel some difficulty in using new technology, this is where the Technology Acceptance Model comes in. TAM is a theory created for the sole purpose of modeling how users come to accept and use a technology.
Employees are commonly trained and adapt towards a new working environment in the hope that they maintain they’re occupational status as well as provide a higher degree of service. This effort given by the employees is known as Work performance/ Job performance. The purpose of this research is to learn whether or not TAM has a potentially positive effect towards Working performance. With the help of 110 respondents and processing their data using the SPSS, the hypothesis results found that there was in fact a correlation between TAM which does positively impact work performance but that the correlation is considered weak. The hotel system making your own work more effective is the strongest influence towards the work performance coming from TAM, whilst the features in hotel system is very familiar when using it for the first time has the least influence on work performance
Keywords: Technology Acceptance model (TAM), Work performance, Job performance
Robbie Aryadi
© Copyright 2021 by Robbie Aryadi All rights reserved
Robbie Aryadi
DEDICATION
I dedicate this thesis towards the hotel industry in Indonesia and as a contribution for the literature of TAM and working performance
Robbie Aryadi
ACKNOWLEDGEMENTS
I would like to express my sincerest gratitude towards my family for giving me the emotional support and love that any son could ever have, I would also like to make special mention to my mother and father, my mother who saw through the worst in me and loved me nonetheless and my father for always remaining firm but fair to me.
I would also like to give my express gratitude towards Ms. Munawaroh who acted as my advisor but also one of the best teachers I have ever had, and would like to acknowledge that there would be no way this thesis would have been finished if not for her involvement.
Thank you also to Ms. Gemala, Mr. Esa, Ibu Semma, Chef Rano, and Pak Are, although they did not contribute directly as my advisors, I am deeply grateful for all of the constructive criticisms and help they have given me.
Robbie Aryadi
Table of Contents
STATEMENT BY THE AUTHOR... 2
ABSTRACT... 3
DEDICATION ... 5
ACKNOWLEDGEMENTS ... 6
LIST OF FIGURES ... 10
List of Tables ... 12
CHAPTER 1 INTRODUCTION... 13
1.1 Background ... 13
1.2. Research Problem ... 21
1.3. Research Question... 21
1.4. Research Objectives ... 21
1.5. Scope and Limitation... 21
1.6 Significance of the study... 21
CHAPTER 2 LITERATURE REVIEW... 23
2.1 Framework of thinking ... 23
2.2. Variable Work Performance... 24
2.3: Variable. Technology Acceptance Model... 25
2.4 Study differences: ... 31
2.5 Research Model ... 31
CHAPTER 3 – RESEARCH METHODS ... 32
3.1. Type of Study ... 32
3.2. Unit Analysis ... 34
3.3. Population and Sampling ... 34
3.3.1. Sampling Strategies ... 35
3.4. Data Resources and Collection Method... 36
3.4.1. Type of Data ... 36
3.4.1.1. Primary Data ... 36
3.4.1.2.Secondary Data ... 37
3.4.2. Data Collection Method ... 37
3.5.Questionnaire Structure ... 37
3.6.Time frame of study ... 38
3.7. Variable Operationalization ... 38
Robbie Aryadi
3.8.Data Testing Procedure ... 39
3.8.1. Data Preparation... 39
3.8.2. Pre-test ... 39
3.8.2.1. Validity Test ... 40
3.8.2.2. Reliability Test ... 40
3.8.3. Post-test ... 41
3.9. Data Analysis Technique ... 41
3.9.1. Descriptive Statistical Analysis ... 41
3.9.2. Inferential Statistical Analysis ... 42
3.9.3. Classical Assumption Test ... 43
3.9.3.1. Normality Test ... 43
3.9.3.2. Heteroscedasticity Test ... 44
3.9.3.3. Multicollinearity Test... 44
3.10. Hypothesis Test... 45
3.10.1. Coefficient of Determinant (R2) ... 46
3.10.2. T-Test (Partial) ... 46
3.10.3. F-Test (Simultaneous)... 46
CHAPTER 4 – RESULTS AND DISCUSSION ... 47
4.1. Pre-test Result... 47
4.1.1. Validity Pre-test Result ... 47
4.1.2. Reliability Pre-test Result... 49
4.2. Profile of Respondents... 50
4.3. Post-test Result ... 71
4.3.1. Validity Post-test Result... 71
4.3.2. Reliability Post-Test Result ... 72
4.4. Descriptive Statistic... 73
4.5. Hypothesis Test and discussion ... 77
4.6 cross tabulation ... 78
4.6.1 system improves productivity towards work performance ... 79
4.6.2 Productive work environment towards work performance ... 80
4.6.3 Without Technology towards work performance ... 81
4.6.4 Accrued To much cost towards work performance... 82
4.6.5 System leads to effective work towards work performance... 83
Robbie Aryadi
4.6.6 Hotel system increases speed towards work performance ... 83
4.6.7 Simplified work towards work performance ... 84
4.6.8 Familiar hotel system towards work performance ... 85
4.6.9 Easy information system towards work performance ... 86
4.6.10 Easy integrating with other system towards work performance ... 87
4.6.11 Hypothesis Test Discussion ... 88
CHAPTER 5 – CONCLUSIONS AND RECCOMENDATIONS ... 89
5.1. Conclusions ... 89
5.2. Recommendations ... 90
5.2.1 Recommendations for managerial... 91
5.2.2 Recommendation for future research ... 91
GLOSSARY ... 92
REFERENCE ... 93
APPENDIXES ... 99
CURRICULUM VITAE ...125
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LIST OF FIGURES
Figure 1. 1 Grafik Jumlah Wisatawan Mancanegara (LPEM FEB UI, 2020) ... 14
Figure 1. 2 Most-Used Social Media Platforms (Hootsuite, 2020) ... 16
Figure 1. 3 Comparative of Foreign Tourist Flow to Indonesia 2019-2020 ... 17
Figure 2. 1 – Research Model ... 31
Figure 3. 1 – Quantitative Research Characteristics ... 33
Figure 4. 2. 1– Respondent Profile ... 51
Figure 4. 2. 2– Respondent profile... 52
Figure 4. 2. 3– Respondent profile... 52
Figure 4. 2. 4– Respondent profile... 53
Figure 4. 2. 5– Respondent profile... 54
Figure 4. 2. 6– Respondent profile... 55
Figure 4. 2. 7– Respondent profile... 56
Figure 4. 2. 8– Respondent profile... 57
Figure 4. 2. 9– Respondent profile... 58
Figure 4. 2. 10– Respondent profile... 59
Figure 4. 2. 11– Respondent profile... 60
Figure 4. 2. 12– Respondent profile... 61
Figure 4. 2. 13– Respondent profile... 62
Figure 4. 2. 14– Respondent profile... 63
Figure 4. 2. 15– Respondent profile... 64
Figure 4. 2. 16– Respondent profile... 65
Figure 4. 2. 17– Respondent profile... 66
Figure 4. 2. 18– Respondent profile... 67
Figure 4. 2. 19 – Respondent profile... 68
Figure 4. 2. 20 – Respondent profile... 69
Figure 4. 2. 21– Respondent profile... 70
Figure 4. 2. 22 – Respondent Profile ... 71
Figure 4.6 1– Cross Tabulation... 79
Figure 4.6 2– Cross Tabulation... 80
Robbie Aryadi
Figure 4.6 4 – Cross Tabulation... 82
Figure 4.6 5– Cross Tabulation... 83
Figure 4.6 6– Cross Tabulation... 84
Figure 4.6 7– Cross Tabulation... 85
Figure 4.6 8– Cross Tabulation... 86
Figure 4.6 9– Cross Tabulation... 87
Figure 4.6 10– Cross Tabulation... 88
Robbie Aryadi
List of Tables
Table 2. 1 previous studies... 25
Table 2. 2 Previous Studies... 31
Table 3. 1– Confidence Interval... 36
Table 3. 2– Time Frame ... 38
Table 3. 3 – Variable Operationalization ... 39
Table 3. 4 – Cronbach’s Alpha Value... 41
Table 4. 1- R Table ... 48
Table 4. 2 – Pre-test ... 49
Table 4. 3 – reliability statistic... 49
Table 4. 4 – item statistic ... 50
Table 4. 5 - Validity test result... 72
Table 4. 6 – item total statistic ... 72
Table 4. 7 - Descriptive statistic results ... 74
Table 4. 8 - TAM Mean and results ... 75
Table 4. 9 -Work performance Mean and Results ... 76
Table 4. 10 - Correlation ... 77
Table 4. 11– Pearson’s correlation score ... 77
Table 4. 12 – Case Processing Summary ... 78
Table 4. 13 – Cross tabulation ... 79
Table 4. 14 – Cross tabulation ... 80
Table 4. 15– Cross tabulation ... 81
Table 4. 16 – Cross tabulation ... 82
Table 4. 17 – Cross tabulation ... 83
Table 4. 18 – Cross tabulation ... 84
Table 4. 19 – Cross tabulation ... 85
Table 4. 20 – Cross tabulation ... 86
Table 4. 21 – Cross tabulation ... 87
Table 4. 22 – Cross tabulation ... 88
