THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE AND PEOPLE ON E-WALLET UTILIZATION IN THE FOOD AND BEVERAGE INDUSTRY:
AN INVESTIGATION OF MILLENNIALS IN JAKARTA
By
Nicholas Nugrahtama 11403080
BACHELOR’S DEGREE In
BUSINESS ADMINISTRATION
FACULTY OF BUSINESS AND COMMUNICATION
SWISS GERMAN UNIVERSITY The Prominence Tower
Jalan Jalur Sutera Barat No. 15, Alam Sutera Tangerang, Banten 15143 - Indonesia
August 2018
AN INVESTIGATION OF MILLENNIALS IN JAKARTA
By
Nicholas Nugrahtama 11403080
BACHELOR’S DEGREE In
BUSINESS ADMINISTRATION
FACULTY OF BUSINESS AND COMMUNICATION
SWISS GERMAN UNIVERSITY The Prominence Tower
Jalan Jalur Sutera Barat No. 15, Alam Sutera
Tangerang, Banten 15143 - Indonesia
The Influence of Perceived Usefulness, Perceived Ease of Use and People on E-Wallet Utilization in the Food and Beverage Industry:
An Investigation of Millennials in Jakarta
Nicholas Nugrahtama Page 2 of 115
STATEMENT BY THE AUTHOR
I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.
Nicholas Nugrahtama
_____________________________________________
Student Date
Approved by:
Dr. Nila K. Hidayat S.E, M.M
_____________________________________________
Thesis Advisor Date
Dr. Nila K. Hidayat S.E, M.M
_____________________________________________
Dean Date
ABSTRACT
PERCEIVED ANALYSIS OF E-WALLET UTILIZATION IN THE FOOD AND BEVERAGE INDUSTRY: AN INVESTIGATION OF MILLENNIALS IN
JAKARTA
By
Nicholas Nugrahtama
Dr. Nila K. Hidayat, S.E, M.M, Advisor
SWISS GERMAN UNIVERSITY
As an emerging payment method, E-Wallet is considered to be the future payment system that would be used by everyone, especially the millennials who are tech-savvy and would be utilized in a lot of different industries. Even though scholars, experts, and previous researches have predicted that digital payment method would be the future payment system, the utilization have not been much including the E-Wallet in the food and beverage industry, even for millennials who are the ones that dine out the most. To close the gap, this research extended the Technology Acceptance Model by adding a bit of Consumer Behavior theory that are packed in one variable. The study results suggested that norms, lifestyle, and influence from others that are packed as the new one variable has the most impact on the intention of people, in this case millennials, to utilize E-Wallet, followed by the other two variables of Perceived Usefulness and Perceived Ease of Use. Theoretical implications and further recommendation are based
The Influence of Perceived Usefulness, Perceived Ease of Use and People on E-Wallet Utilization in the Food and Beverage Industry:
An Investigation of Millennials in Jakarta
Nicholas Nugrahtama Page 4 of 115
© Copyright 2018 by Nicholas Nugrahtama
All rights reserved
DEDICATION
I dedicate this work for my beloved parents who always give their endless support on my decisions in any conditions for whatever reasons.
The Influence of Perceived Usefulness, Perceived Ease of Use and People on E-Wallet Utilization in the Food and Beverage Industry:
An Investigation of Millennials in Jakarta
Nicholas Nugrahtama Page 6 of 115
ACKNOWLEDGEMENTS
This thesis has been made into reality due to support from a lot of individuals.
Herewith, I would like to express my gratitude to all of them who had been involved during the making of this thesis.
First and foremost, I would like to thank my God, Jesus Christ, for all the blessings, so that I am always at good health and full of intuition that is necessary to complete my thesis.
I would also like to send my gratitude to my parents and my sister that have always being nothing but supportive, as that is just what I needed to finish my thesis.
Next, I wish to express a wholehearted thanks to my advisor, Dr. Nila K. Hidayat, S.E, M.M that has always being not only supportive but also guiding the way for me to finish my thesis, as she had been providing me with a lot of insights that is essential for this research.
I would also like to acknowledge Mr. Fiter Abadi as the Head of Business Administration department and Swiss German University for always facilitating what I needed to complete this thesis, in form of knowledge, time, and literal facilities.
Acknowledgement is deeply indebted to my best friends, who are always there supporting, cheering, and always being positive in any circumstances.
Last but not least, I would extend my gratitude to all my respondents who I cannot mentioned one by one, and also other people that had played a big part in my thesis.
Table of Contents
STATEMENT BY THE AUTHOR ... 2
ABSTRACT ... 3
DEDICATION ... 5
ACKNOWLEDGEMENTS ... 6
Chapter 1 - Introduction ... 11
1.1 Background ... 11
1.2Research Problem ... 16
1.3 Research Questions ... 17
1.4 Research Objectives ... 17
1.5 Scope and Limitation ... 17
1.6 Significance of Study ... 18
Chapter 2 - Literature Review ... 19
2.1 Framework Thinking ... 19
2.2 Variables ... 20
2.2.1 Digital Payment System ... 20
2.2.2 Technology Acceptance Model ... 29
2.2.3 Consumer Behavior ... 31
2.2.4 People ... 34
2.3 Previous Study ... 37
2.4 Study Differences ... 40
2.5 Hypothesis ... 41
Chapter 3 - Research Methodology ... 42
3.1 Type of Study ... 42
3.2 Unit Analysis/Unit Observation ... 42
3.3 Sampling Design ... 43
3.3.1 Population and Sample Target ... 43
3.3.2 Sampling Method ... 43
3.3.3 Sample Size ... 43
3.4 Location and Timeframe of Study ... 43
3.5 Data Sources and Collection Method ... 44
3.5.1 Type of Data ... 44
3.5.2 Collection Method ... 44
The Influence of Perceived Usefulness, Perceived Ease of Use and People on E-Wallet Utilization in the Food and Beverage Industry:
An Investigation of Millennials in Jakarta
Nicholas Nugrahtama Page 8 of 115
3.8.3 Validity Test ... 50
3.8.4 Reliability Test ... 54
3.9 Data Analysis Technique ... 57
3.9.1 Classical Assumptions Test ... 57
3.9.2 Regression Analysis and Hypothesis Testing ... 58
3.9.3 Further Interpretation ... 60
Chapter 4 – Results and Discussions ... 61
4.1 Brief of Consumer Profile ... 61
4.1.1 Brief of E-Wallet producing Companies and its implementation in the Food and Beverage industry ... 61
4.1.2 Brief of Millennials ... 63
4.2 Respondents’ Profile ... 64
4.2.1 Age ... 64
4.2.2 Gender ... 65
4.2.3 Monthly Income ... 66
4.2.4 Occupation ... 67
4.3 Inferential Statistics Analysis ... 68
4.3.1 Classical Assumption Test ... 68
4.4 Multiple Regression Test ... 71
4.4.1 T-Test ... 72
4.4.2 F-Test ... 73
4.4.3 Coefficient Determination (R2) ... 73
4.5 Hypothesis Results and Analysis ... 74
4.5.1 Triangulation ... 77
Chapter 5 – Conclusion and Recommendation ... 81
5.1 Conclusion ... 81
5.2 Recommendation ... 82
5.2.1 Managerial Implications ... 82
5.2.2 Recommendation for Further Study ... 83
APPENDICES ... 84
Appendix 1 - Questionnaire ... 84
Appendix 2 – Transcript of Interview ... 91
Appendix 3 – Proof of In-Depth Interview ... 97
Appendix 4 – Questionnaire Results ... 100
Appendix 5 – Pre-test Results ... 104
Appendix 6 – Curriculum Vitae ... 108
References ... 109
