340 | C L U S T E R I F A C U L T Y O F A D M I N I S T R A T I V E S C I E N C E Name : Tourist Attraction Management
module/course code :
PAR61013
Student workloads:
510 minutes/week
Credits (ECTS):
4.53 ECTS
Semester :
5
Frequency :
Odd
Duration :
1 x per semester Types of courses :
Tutorial/Lecture/Response
Contact hours :
150 minutes/week
Independent study :
360
minutes/week
Class size X
students :
30 students
1 Prerequisites for participation : no prerequisites 2 Learning outcomes :
1. Students will be able to estimate the types of tourists and tourist activities in a destination and tourist attraction
2. Students will be able to demonstrate the management of destinations and tourist attraction objects including operations, marketing, human resources and finance 3. Students will be able to find tourism potential along with the needs of tourism
facilities and services
4. Students will be able to link quality management with the development of destinations and tourist attraction objects including the development of Information Communication Technology (ICT) in tourism
5. Students will be able to identify terms in destination and tourist attraction management (ODTW)
3 Description :
This course provides an understanding of the management of destinations and Tourist Attractions (ODTW) from planning, development and supervision covering operations, marketing, human resources (HR) and finance. This course directs students to have sensitivity in recognizing tourism potential in destinations and ODTW and making it an attraction.
4 Subject aims/Content:
1. preliminary
2. The basic concept of tourism and the evolution of tourism as a business activity 3. Tourists - Why do people travel?
4. Tourist activity supplier
5. Tourism activities and their impact
6. Management / Management of Tourist Attractions 7. Planning and development of Tourist Attractions 8. Event management and visitor management 9. Tourism Institutional Elements
10. Marketing Management of Tourist Attractions and Attractions 11. HR Management in Destinations and Tourist Attractions
12. Financial management in the development of destinations and tourist attractions 13. Information Communication Technology (ICT) in managing destinations and Tourist
Attractions
14. Quality management of destinations and tourist attractions
341 | C L U S T E R I F A C U L T Y O F A D M I N I S T R A T I V E S C I E N C E 5 Teaching methods:
1. project work 2. case studies 3. group work 4. lectures 5. discussions 6. seminars
6 Assessment methods:
1. Task
2. Mid-Term exam 3. FInal-Term exam
7 Other information e.g. bibliographical references:
1. HAGUE, P., HAGUE, N. & MORGAN, C.-A. 2004. Market research in practice, Kogan Page Publishers.
2. HOWARD, J. A. & SHETH, J. N. 1969. The theory of buyer behavior.
3. KOTLER, P. 1997a. Marketing Management: Analyse, Planning, Implementation and Control, Prentice Hall International Inc.
