354 | C L U S T E R I F A C U L T Y O F A D M I N I S T R A T I V E S C I E N C E Name : Tourism Industry Revenue Management
module/course code :
PAR61004
Student workloads:
510 minutes/week
Credits (ECTS):
4.53 ECTS
Semester :
3
Frequency :
Odd
Duration :
1 x per semester Types of courses :
Tutorial/Lecture/Response
Contact hours :
150 minutes/week
Independent study : 360
minutes/week
Class size X
students : 30 students
1 Prerequisites for participation : no prerequisites 2 Learning outcomes :
1. Understand the relationship between subjects, lecture mechanisms, and evaluation of learning outcomes
2. Understand the meaning and characteristics of revenue management 3. Understand the scope, objectives, and functions of revenue management 4. Understand the meaning, types, types, objectives, concepts, and the revenue
management cycle process
5. Understand the meaning, types, types, and influences in aspects of revenue management
6. Understanding the notion, consumer behavior, and factors that influence consumer behavior
7. Understand the various myths and realities in revenue management
8. Understand the meaning, determination, and analysis of RM distribution channel strategy. And how to maximize the RM distribution channel
9. Understand the meaning, characteristics, elements and examples of advanced phurcased
10. Understand the creation and preparation of revenue management
3 Description :
This course provides an overview of Tourism Industry Revenue Management as practiced in the tourism industry.
4 Subject aims/Content:
1. Introduction 2. preliminary
3. The scope of revenue management 4. Revenue management cycle
5. Aspects to start revenue management 6. Understanding consumers
7. Myths and realities in revenue management 8. Distribution channel in revenue management 9. Advanced phurcased
10. Presentation
5 Teaching methods:
81. project work
355 | C L U S T E R I F A C U L T Y O F A D M I N I S T R A T I V E S C I E N C E 82. case studies
83. group work 84. lectures 85. discussions 86. seminars
6 Assessment methods:
43. Task
44. Mid-Term exam 45. FInal-Term exam
7 Other information e.g. bibliographical references:
1. Pendit, I Nyoman S., 2002, Ilmu Pariwisata Sebuah Pengantar Perdana, Jakarta, PT.
Pradnya Paramita.
2. Mathieson, A. dan Wall, G. 1982. Tourism: Economic, Physical dan Social Impacts.
Harlow: Longman
3. Jurnal yang berhubungan dengan manajemen pendapatan industri pariwisata
