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PENGARUH EKSPEKTASI RETURN, GAYA HIDUP, PERSEPSI HARGA, DAN KEMAJUAN TEKNOLOGI TERHADAP MINAT BERINVESTASI
DI REKSADANA
Oleh
Kadek Andika Prayoga Kusuma, NIM 1817051224 Program Studi S1 Akuntansi
ABSTRAK
Capaian riset ini ialah guna membuktikan dengan empiris peran ekspektasi return, gaya hidup, persepsi harga, serta kemajuan teknologi pada minat berinvestasi di reksadana. Riset ini ialah riset kuantitatif dengan mempergunakan data primer yang didapat dari kuesioner. Populasi riset ini ialah mahasiswa aktif prodi Akuntansi Fakultas Ekonomi Universias Pendidikan Ganesha dan Universitas Udayana angkatan 2018-2020. Teknik pengambilan sampelnya mempergunakan purposive sampling dengan total responden sejumlah 310 orang.
Teknik analisa data yang dipergunakan ialah analisis regresi linier berganda dengan mempergunakan software SPSS versi 26. Temuan riset memperlihatkan bahwasanya dengan parsial ekspektasi return, gaya hidup, persepsi harga dan kemajuan teknologi berperan positif serta signifikan pada minat mahasiswa berinvestasi di reksadana.
Kata kunci: ekspektasi return, gaya hidup, persepsi harga, kemajuan teknologi, reksadana
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THE INFLUENCE OF RETURN EXPECTATIONS, LIFESTYLE, PRICE PERCEPTIONS, AND TECHNOLOGY ADVANCEMENTS ON INTEREST
IN INVESTING IN MUTUAL FUNDS By
Kadek Andika Prayoga Kusuma, NIM 1817051224 S1 Accounting Study Program
ABSTRACT
The purpose of this study is to empirically prove the effect of return expectations, lifestyle, price perception, and technological progress on interest in investing in mutual funds. This research is a quantitative research using primary data obtained from questionnaires. The population of this study were active students of the Accounting Study Program, Faculty of Economics, Ganesha Education University and Udayana University batch 2018-2020. The sampling technique in this study used purposive sampling with a total of 310 respondents. The data analysis technique used is multiple linear regression analysis using SPSS version 26 software. The results show that partially return expectations, lifestyle, price perceptions and technological advances have a positive and significant effect on student interest in investing in mutual funds.
Keywords: return expectations, lifestyle, price perception, technology advancement, mutual funds
