“
Yopi Thahara[1], Sufil Lailiyah[2], Nina Sa’idah Fitriyah[3], Nine Febrie Novitasari[4], Ahmad Yusuf Firdaus[5]
ǡǤȋʹͲʹͲȌǤ
Ǥ Comm-Edu (Community Education Journal)ǡ 3ȋʹȌǡ ͳʹʹǤ
ǣȀȀǤȀͳͲǤʹʹͶͲȀ ǦǤ͵ʹǤ͵ͺͳ
ǡǤǡǡƬ ǡǤȋʹͲͳȌǤ
ǤDiklusǡ16ȋʹȌǡͳ–ʹ͵Ǥ
ǡǤǤȋʹͲͳͷȌǤStorytelling as a Strategy to Improve Speaking SkillǤ
Ǥ
ǡ Ǥ Ǥǡ Ƭ ǡ Ǥ Ǥ Ǥ Ǥ ȋʹͲʹʹȌǤ
Ǥ Jurnal Pengabdian pada Masyarakatǡ 7ȋʹȌǡ ͶͲͲ–ͶͳͲǤ
ǣȀȀǤȀͳͲǤ͵Ͳͷ͵ȀͲͲʹǤʹͲʹʹʹǤͳ
ȏͳȐǡȏʹȐǡȏ͵Ȑ
THE USE OF NON-VERBAL LANGUAGE IN HOTEL ADVERTISEMENTS: SEMIOTIC ANALYSIS
Km Tri Sutrisna Agustia[1], Putu Chrisma Dewi[2], Ida Bagus Kurniawan[3]
ȏͳȐ̷Ǥ Ǥ
ȏͳȐǡȏʹȐǡȏ͵Ȑ
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AbstractǣǦ
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ǡ ǡǡǡǡ ǡ
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ǡǡ Ǥ ǡ
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KeywordsǣǦǡ ǡǡǡ
INTRODUCTION
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Ǧͳͻ ǡ
Ǥǡǡ
Ǥ ǡǡ
ȋǡ ʹͲʹͳȌǤ
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Ǥǡ
ǦǤ
Ǥ
ǡ ̵ Ǥ
Ǥ Ǥǡ
̵ Ǥ
Ǥ ǡ
ȋǤǡʹͲͳͶȌǤ
“
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ȋǡʹͲʹͳȌǤ
Ǧ Ǥ
ǡ Ǥǡ
Ǧ
Ǥ
Ǥ
ǡ Ǣ Ǧ
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ǡ ǡǡǡǤǡ
ȋǤǡǤǤȌǤǡ
Ǥ ǡ
̵ Ǥ
ȋǡʹͲͳͻȌǤ
ȋǤǡʹͲʹʹȌǤ
Ǥ
ȋǡʹͲʹͳȌǤ
Ǥ
Ǥ
ǡ
ǡ
Ǥ
Ǥ
Ǥ
Ǧ ǡ
Ǧ
ȋ Ǥǡ ʹͲʹͳȌǤ
Ǥ Ǥ
̵ ȋǡʹͲͲȌǦ
ǡ̵ ȋǡʹͲʹʹȌǦ
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̵ ǡ Ǧ ǡ
Ǥ
̵ ǡ̵Ǧ
ǡ ̵ȋǡ ʹͲʹͳȌǤǦǡ
Ǥ
ǡ
Ǧ ǡǡȋƬ
ǡʹͲʹʹȌǤ
Ǧǡ
Ǥ
Ǥ
Ǥ
“
ȏͳȐǡȏʹȐǡȏ͵Ȑ
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ȋǡʹͲʹͳȌǤ
Ǧ Ǥ
ǡ Ǥǡ
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Ǥ
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ǡ Ǣ Ǧ
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ǡ ǡǡǡǤǡ
ȋǤǡǤǤȌǤǡ
Ǥ ǡ
̵ Ǥ
ȋǡʹͲͳͻȌǤ
ȋǤǡʹͲʹʹȌǤ
Ǥ
ȋǡʹͲʹͳȌǤ
Ǥ
Ǥ
ǡ
ǡ
Ǥ
Ǥ
Ǥ
Ǧ ǡ
Ǧ
ȋ Ǥǡ ʹͲʹͳȌǤ
Ǥ Ǥ
̵ ȋǡʹͲͲȌǦ
ǡ̵ ȋǡʹͲʹʹȌǦ
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̵ ǡ Ǧ ǡ
Ǥ
̵ ǡ̵Ǧ
ǡ ̵ȋǡ ʹͲʹͳȌǤǦǡ
Ǥ
ǡ
Ǧ ǡǡȋƬ
ǡʹͲʹʹȌǤ
Ǧǡ
Ǥ
Ǥ
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ȏͳȐǡȏʹȐǡȏ͵Ȑ
Ǥǡ
ǤǦ
Ǥ METHOD
ȋ
Ȍǡ ǡ ǡ ǡ
ǡ Ǥ ʹͲʹ͵Ǥ
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Ǥ
Ǥ
Ǥ ǡ
Ǥ ȋ
Ȍ ǡ
ȋ Ȍǡ ǡ
Ǥ Ǥ
̵ ǡ
Ǥ ǡ
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ǡ̵
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Ǥ ͲͳͺͲ
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Ǥǡ
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ǡǡǡǡ
ǤǡǢ
ȋȌ ȋ ǤǡʹͲͳͷȌǤ ̵
ȋ Ȍ ǡ ȋ
ȌǡȋȌǡ
ȋ ȌǤ ǡ ǡ
Ǥǡ ǡǡ
Ǥ
Figure. 1 The Semiotic Triad
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ȋǡ ʹͲʹʹȌǤ ǡǡ
Ǥ ǡ ǡ
ȋ×ǡʹͲͲͺȌǤ Ǥ
“
ǡǡ ǡ
ȋƬǡʹͲͳͺȌǤ
̵ .
ǡǤ
̵ ̵ǡ
Ǥ ǡ
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Ǥǡ ̵
Ǥ FINDINGS
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ǡ Ǥ
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ǣǡ ǡǤ Scene 1 (Hilton Nusa Dua Hotel)
Source: Hilton Nusa Dua YouTube Chanel (AVB Media Asia, 2020)
“
ȏͳȐǡȏʹȐǡȏ͵Ȑ
ǡǡ ǡ
ȋƬǡʹͲͳͺȌǤ
̵ .
ǡǤ
̵ ̵ǡ
Ǥ ǡ
Ǥ
Ǥǡ ̵
Ǥ FINDINGS
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ǡ Ǥ
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ǣǡ ǡǤ Scene 1 (Hilton Nusa Dua Hotel)
Source: Hilton Nusa Dua YouTube Chanel (AVB Media Asia, 2020)
ȏͳȐǡȏʹȐǡȏ͵Ȑ
ͳǤǦ
Ǧ
ǡ
ǡ
ǡ
ȋ Ǥͳǡʹǡ ͶǡͷǡȌ
ǣȋ Ǥ͵ǡͺǡͻȌ
ǣ
• ȋ ǤͻȌ
• ȋ ǤͻȌ
• ȋ ǤȌ
• ȋ ǤȌ
ǣ
• Ȁ ȋ Ǥ
• ȋ ǤͺȌ͵Ȍ
• ͵ȋ Ǥ ͻȌ
•
Ǥ
•
Ǥ
•
Ȁ
ȋ
Ȍ
ʹǤ
•
•
ǡ
Ǥ
• ȋ ǤͷȌ
• ȋ ǤͺȌ
• ȋ ǤͻȌ
Scene 2 (Indigo Hotel Seminyak)
Source: Indigo Seminyak YouTube Chanel (AVB Media Asia, 2021)
“
ͳǤǦ
Ǧ
ǡ
ȋ Ǥ ͳǡ ʹǡͺȌ
ǡ
ȋ ǤͶǡǡȌ
ǣ
ǣ
• Ͷȋ Ǥ͵Ȍ
• ʹ
ȋ ǤͺȌ
• ȋ ǤͳͲȌ
•
ȋ ǤͳͳȌ
•
ȋ ǤͷȌ
ǣ
•
ȋ ǤͳͳȌ
•
hotel’s
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•
•
Ȁ
Ǥ
ʹǤ
•
ȋ ǤͳǡʹǡͻȌ
• ̵
ȋ Ǥ ͷǡͺǡͳͳȌǤ
•
ȋͶǡǡǡͳͲȌǤ
•
ȋ ǤͶȌ
•
ȋ ǤȌ
•
ȋ ǤȌ
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DISCCUSSION
Setting and Non-Verbal Sign
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ǡ ǡ
Ǥ ͳǡ Ͷ Ǥ ǡ
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Ǥ Ǥ ǡ
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ʹͲʹͲ
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ȋƬǡʹͲʹͲȌǤ
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ȋǡʹͲʹͲȌǤ
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Ǥǡ
Ǥ ǡ
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ȋ ͷǡǡͻȌ
Ǥǡ
ȋ ǡǡ ͻȌ
“
ȏͳȐǡȏʹȐǡȏ͵Ȑ
ͳǤǦ
Ǧ
ǡ
ȋ Ǥ ͳǡ ʹǡͺȌ
ǡ
ȋ ǤͶǡǡȌ
ǣ
ǣ
• Ͷȋ Ǥ͵Ȍ
• ʹ
ȋ ǤͺȌ
• ȋ ǤͳͲȌ
•
ȋ ǤͳͳȌ
•
ȋ ǤͷȌ
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•
ȋ ǤͳͳȌ
•
hotel’s
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•
•
Ȁ
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ʹǤ
•
ȋ ǤͳǡʹǡͻȌ
• ̵
ȋ Ǥ ͷǡͺǡͳͳȌǤ
•
ȋͶǡǡǡͳͲȌǤ
•
ȋ ǤͶȌ
•
ȋ ǤȌ
•
ȋ ǤȌ
Ǥ
DISCCUSSION
Setting and Non-Verbal Sign
Ǧǡ
ǡ ǡ
Ǥ Ǧ
ǡ ǡ
Ǥ ͳǡ Ͷ Ǥ ǡ
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ʹͲʹͲ
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ȋƬǡʹͲʹͲȌǤ
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ȋǡʹͲʹͲȌǤ
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ȋ ͷǡǡͻȌ
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ȏͳȐǡȏʹȐǡȏ͵Ȑ
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ȋǤǡʹͲʹͲȌǤ
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ǡ ǡ
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ȋ ǤǡʹͲʹͳȌǤ
ȋȌǡ
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ȋǡ ʹͲʹ͵ȌǤ ǡ
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Ǧ ǡ
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Ǧǡ
Ǥ̵
Ǧ Ǥ
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ȋ ͶǡͷȌ
ȋ ͳͳȌǤ
ȋƬǡʹͲʹͲȌǤ Interpretant
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ȋǡ ȌǤ
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ƬǡʹͲͲȌǤ