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BOSS PROFILES LIMITED
SACMI in India
SACMI is present in India through a joint venture and a technical collaboration with Indian
promoters, with SACMI holding a minority stake.
The joint venture, named Boss Profiles is a leading company in India in the business of manufacturing and marketing of speciality architectural ceramics.
The company's unique selling proposition is its three-dimensional architectural ceramics, which are fully vitrified with a unique patented technology.
Boss has positioned its product range as a superior substitute to natural stone with value addition in the form of colours, designs, patterns and a host of functional features. Boss commenced operations in India in the year 2003.
Its technology collaboration with SACMI enables it to produce ceramic products of any shape and profile to suit varied applications (such as residential, commercial and industrial), a product feature presently unavailable with any domestic manufacturer in India and only by a few players globally.The company has an ISO 9001 certified ceramic tile manufacturing facility at Karaikal situated in the Union Territory of Pondicherry.
This manufacturing facility was set up to produce unglazed vitrified tiles and profiles to cater to a niche market for these products in India as well as in the global markets. Boss Profiles has also been SACMI Group specialises in the production and sale
of turnkey plants for the ceramics and packaging industries and is expanding in the plastics and processing businesses.
Global overview of SACMI
SACMI Group, founded in 1919 in Imola, Italy, specialises in the production and sale of turnkey plants for the ceramics and packaging industries and is expanding in the plastics and processing businesses.The primary business segments of the company are ceramics, beverage and packaging, processing and plastics industries markets, in which it is a recognised leader. It produces components for every step in the ceramic tile production process, from raw material preparation to pressing and drying to glazing and firing including automatic handling and storage equipment for finished product.
In 2004, the SACMI Group had a total annual turnover of nearly Euro 1.1 billion from its global operations.The strengths of its business lie in the application of innovative technology, the well-established position the group holds in international markets and its commitment to research in order to ensure consistent top quality and service to the client.
Company Mode of presence in India Year of entry Key business
Boss Profiles Limited Joint venture 2003 Ceramics
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35 Boom in the real estate and
construction industry
With new trends in construction and buyers looking favourably at aesthetically designed high quality products, Boss Profiles' product range has been a key differentiator against the ceramic tiles and other floor and wall tiles available in the market. Enabled by the boom in the construction industry, the company has been consolidating its niche set of customers and pursuing growth opportunities.
Future plans
The market size for unglazed vitrified tiles is around 8-10 per cent of the overall market of the Indian ceramic tile market and has been growing at a rate of around 10-12 per cent per annum.
Boss Profiles intends to capitalise on the potential of the Indian ceramic tiles market for its current range of products and simultaneously introduce unique specialities in ceramics, which are difficult to replicate by existing ceramic manufactures.
Since the company has adopted a unique, patented technology and process of manufacturing, it is expensive and time consuming for its competitors to manufacture the same out of natural stones.
Boss Profiles, therefore, plans to aggressively pursue its growth plans in both the ceramic tiles market,
as well as natural stone market in India.
exporting its products to the Middle East market.
Its focus, has primarily been the domestic market in India, which is witnessing a high growth rate.
The company has reach all over the country through its strong distribution network. Its manufacturing facility has a full-fledged R&D division, created to generate a pipe line of new products and features to consolidate the niche segment and for pursuing avenues for growth.
Extensive research has been conducted by Boss Profiles in the area of speciality ceramics.
In recognition of the work done by the company, the Government of India had conferred the “DSIR National Award for R&D efforts in Industry”
to it in the year 2003 for the processing industries category.
The company has been growing annually at a compounded annual growth rate (CAGR) of around 15 per cent, since the commencement of its operations in 2003.
Key success factors in India
Unique products
Right from the stage of inception, Boss Profiles has been positioning its speciality ceramics against natural stones, as it comes as a near substitute, resulting in a tailor made product that is ready to use.This in turn offers value for money to the end users, as they save on time and labour used in processing natural stone, thus leading to a saving on cost. In the Indian ceramic tiles market, Boss Profiles is branded as a company, which manufactures the best of unglazed vitrified tiles and profiles in a variety of vibrant colours and varied thickness.The key attributes of its products are stain free properties, non-porous, high strength and unglazedness, which have become its competitive advantages.
SACMI's India operations
• Entered India in 2003 as a joint venture, christened Boss Profiles Limited
• Manufactures three-dimensional architectural ceramics, which are fully vitrified with a unique patented technology
• Has an ISO 9001 certified manufacturing facility at Karaikal (Pondicherry), as well as a full-fledged R&D division
• Also exports to the Middle East
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