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Vol 10 | Issue 3 | July-Sep 2018 ix

www.gjeis.com

DOI: 10.18311/gjeis/2018

C ONTENTS

Contents

Note from chief Editor’s offset

1. EiS impact in digital Entrepreneurship 1

– Subodh Kesharwani

Empirical research Paper

2. Enterprise risk Management in it and its Governance:

a Pragmatic analysis for operational Efficiency

in Banking 4

– V Gajapathy and K Balanagarajan

3. cyber insurance – a rising Market in india 11

– V Gajapathy and Reshma M Patil

4. digitalization Space as Marketing tool

for luxury Hotels 17

– Savita Sharma, Sidharth Srivastava and Sanjay Sharma

theme Based Paper

5. Manoeuvre of Electronic Entrepreneurial Ecosystem to contemporary indicator of techno Business

leadership in industry 4.0: digital Entrepreneurship 23

– Gagan Kumar B R, Swapan Kumar Majumdar and Satish Menon

case Based Study

6. Exponential organization: Paytm – a review 32

– K. Balanagarajan and Kabaly P S

7. digital Entrepreneurship:

Prospects and challenges in Ghana 39

– Gladys Yaa Saah Oppong, Saumya Singh and Pramod Pathak

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Vol 10 | Issue 3 | July-Sep 2018 Online ISSN : 0975-1432 | Print ISSN : 0975-153X

x

Global Journal of Enterprise Information System

research thought

8. risk Mitigation through target cost of capital - a Prescriptive analytic Quadratic Programming

Model For Start-ups 50

– V Gajapathy

9. Sports Entrepreneurship: ontology

based review through digital Marketing 55

– Tanusree Chakraborty and Koyel Nag

View Point

10. consumer’s Perception over the

reliability of online coupon Websites 71

– Ankish Agarwal and Swati Oberoi Dham

11. relevance of foresightedness in Startups: understanding problems & finding solutions in the era of industry 4.0:

a perspective & view point specially relevant

in indian context 78

– B K Sikader

12. role of Neuro linguistic Programming (NlP)

in training and development of Employees 86

– Amandeep Nahar

review of literature

13. Why consumers engage in e-WoM? : literature review 95

– Manpreet Kaur and Subodh Kesharwani

conferences

14. 1st international conference on digital Entrepreneurship- Projects, Perils, dividends & challenges (icdE) 2018 108

Contents

C ONTENTS

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