US COMPANIES IN INDIA
EMERSON ELECTRIC INDIA
Background
Emerson Electric Company is a US$ 14 billion, Fortune 500 conglomerate with over 60 divisions across 150 countries. It employs over 120,000 people at around 380 manufacturing locations. Emerson Electric offers products and services in areas related to process instrumentation and control systems, AC and DC power supply and monitoring systems for data networks/telecom applications, air- conditioning and refrigeration systems, industrial automation systems, tools and storage systems and motors and appliance control systems. Established in 1995, Emerson Electric India has revenues of over
US$ 225 million. Emerson has 14 manufacturing plants and 90 sales offices across India. It operates through 9 joint ventures and 5 wholly owned entities employing over 2,300 people. Emerson’s products and services are applied in process automation and control, AC and DC power systems, climate control and industrial automation industries. Emerson Electric has established close partnership ties with some of India’s leading business houses like Tata, Kirloskar, Bharti, Sanmar Group, Batliboi, Jasu Shah Group, Lalwani and Poonwawala, to expand its reach and understand the Indian market. Emerson Electric India has won several recognitions like:
• Emerson Network Power Indiareceived the Maharashtra State Information Technology Award in the IT Hardware category for year 2003-04.
• Emerson Network Power India received the MAIT Excellence in Exports Award in the hardware category for 2002-03. Emerson Network Power India exports to countries such as Sri Lanka, Nepal and Bangladesh.
• Kirloskar Copeland Limited, a joint venture of Emerson in air-conditioning and refrigeration systems, has received awards for Excellence in Energy Conservation for successive years from the Government of India.
Emerson Electric has created a market and demand for network power solutions and online UPS solutions by drawing the attention of consumers towards continuity of power supply in their businesses.
Emerson Process Management India is one of the leading players in process automation systems and controls. Micro Motion, a division of Emerson Process Management India, has over 70 per cent market share in mass flow measurement technology. The Rosemount division has emerged as a standard in pressure and temperature measurement in the process control industry in India.
US COMPANIES IN INDIA
Factors for success
Engineering and development
The Emerson Design Engineering Centre at Pune is engaged in product development and engineering solutions for various Emerson divisions worldwide.
The centre, among others, is involved in global engineering and development related to motors, compressors, process control equipment and embedded software for appliances.
The internal collaboration of the centre with other E&D facilities across the world enables best practices sharing.
Using IT for business improvement
Emerson Electric India has contributed significantly towards forging special bonds between Emerson’s global needs and India’s IT capability.
• Supply Chain Management:Supply Chain Management:Supply Chain Management:Supply Chain Management:Supply Chain Management: Emerson India has catalysed the development and maintenance of the global Material Information Network (MIN) of Emerson.
• ERP System: ERP System: ERP System: ERP System: ERP System: Emerson India has actively helped in developing global support and maintenance networks for ERP systems for Emerson worldwide.
• Knowledge MKnowledge MKnowledge MKnowledge MKnowledge Managementanagementanagementanagementanagement: Emerson India has also helped in the implementation of the Document Management System for Emerson Worldwide.
Distribution network
Emerson has an extensive network of 90 offices across India with more than 1,200 sales and service personnel deployed for prompt and quality service.
Emerson’s reach in the market is further augmented by the presence of more than 1,200 resellers across India.
Leveraging the India Advantage
Back-office operationEmerson Network Power India has set up a call centre in Maharashtra near its Thane office. The call centre provides after-sales service support for India and the Asia-Pacific region.
Outsourcing software and technology The Emerson Export Export Export Export Export Engineering CentreEngineering CentreEngineering CentreEngineering CentreEngineering Centre in Pune provides configuration-engineering services for complete plant control systems for refineries, pharmaceutical plants, LNG terminals, petrochemical
plants etc. located across the globe. This centre works with Emerson Process Management worldwide in providing concept-to-commissioning engineering services for complete plant control systems for process plants.
The International Engineering CentreInternational Engineering CentreInternational Engineering CentreInternational Engineering Centre of EmersonInternational Engineering Centre Power & Water Solutions in New Delhi provides configuration services for complete plant control systems for power plants located across the globe.
This centre has been actively engaged in providing comprehensive control engineering services to power plants being built in various parts of the world, including China.
The Emerson Design Engineering CentreEmerson Design Engineering CentreEmerson Design Engineering CentreEmerson Design Engineering CentreEmerson Design Engineering Centre in Pune collaborates with multiple divisions and business groups across Emerson worldwide in developing new products and designs for them with the objective of helping them reduce the time-to-market for new products.
Future plans
Emerson is looking at India with a positive outlook and continues to invest in technology, processes and people. India will continue to be significant for the company, both as a growing market and as a quality source for human, material and engineering resources.
Emerson Electric (India): AT A GLANCE
• Emerson Electric Company: US$ 14 billion revenues. Fortune 500 company. 60 divisions.
150 countries. 380 manufacturing locations.
120,000 people
• Emerson Electric India: US$ 225 million revenues. 14 manufacturing plants. 90 sales offices. 9 joint ventures. 5 wholly-owned entities. 2,300 people
• Factors for success: Engineering and development. Using IT for business improvement. Extensive network
• For Emerson Electric, India is: Back-office hub for Asia-Pacific. Source of software and technology
• Future plans, India: Continual investment in technology, people and processes. Continued source for human, material and engineering services
