Licensing
management services
Understanding the value
Generating increasing returns for shareholders is just one of the primary corporate goals. But how many can achieve this goal? How many understand how to fully maximise all the revenue streams available to them? Intellectual property (IP) and intangible assets have become !"#$%#&' %(! )* !+,!,+'-".!/%01!)*'*%(01!
have companies begun to understand the importance of extracting the
maximum value from their IP in terms of managing, licensing and other contractual arrangements. Strategic alliances,
licensing agreements, globalisation and an increasingly competitive environment necessitate a proactive, rather than reactive, attitude towards IP.
Why us?
Our globally integrated network of licensing professionals can help companies optimise their revenues, capitalise on and protect their IP, and successfully manage risk. In majority of the royalty examinations we undertake for our clients, we uncover under-reported revenues due to clerical errors, accounting mistakes, contract misunderstandings or simply fraudulent reporting.
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recoveries, sometimes of very substantial amounts. Our expertise is highly valued in many industries, including software and technology, entertainment, media and publishing, luxury goods, biotech and pharmaceuticals, and telecommunications.
How can we assist?
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royalty examination in order to 3 ;#3#"*!(7*!:+(*%(# 0!)+1 0(1!6*%*&("!
for our clients
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of licence agreements to identify compliance issues and unearth potential under-reporting of royalties 8! @*),+)3!'+3:0# %'*!*; 3#% (#+%"!
in situations of pricing agreements, distribution agreements and franchise agreements
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programme
Our experience
We were engaged by a USA-based multinational to carry out royalty examinations worldwide and report on under-reported royalties and other non- compliance with licence agreements.
Proposed approach
Phase I
Review portfolio
outcome
Phase II
Develop examination programme
Phase III
Conduct examination
Phase IV
Report
Phase V
Improve
© 2011 PricewaterhouseCoopers Private Limited. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers Private Limited (a limited liability company in India), which is a member firm of PricewaterhouseCoopers International Limited (PwCIL), each member firm of which is a separate legal entity.
NJ 244 - October 2011 Forensic Services Docket.indd Designed by: PwC Brand and Communications, India
Contacts
Vidya Rajarao !"#$%&'"()&*"#%+*(
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Darshan Patel ABB+#&9%"()&*"#%+*(
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Kunal R Gupta ABB+#&9%"()&*"#%+*(
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Anujeet Kudva H"=&+*(I9=9G"*(
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Raman Narasimhan H"=&+*(I9=9G"*
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