KrishiCloud (Smart Farming) Voice Site Platform
By
KrishiCloud
Introduction
Though the farmers have grown the same crop for centuries, the ever changing weather conditions, soil fertility, pests and diseases etc. affects the final outcome.
Indian farmers need reliable agricultural information and alternate marketing channels
Information Technologies can bring an overall qualitative improvement
Information and Communication Technology (ICT) permits the exchange or collection of data through interaction or transmission
The latest and most promising area of ICT is Cloud Computing.
Cloud Computing
Cloud computing is a tool to make IT related services available in a simplified manner hiding the complexities of those services.
Break the farmer’s limitations
Can also be the biggest barrier in extending cloud services as Internet penetration in India is only 27%
The solution for this would be to extend
cloud computing through Voice Web.
Why Voice Web?
Mobile penetration in India stands at 79.78%
Push the Expansion of Cloud Computing
Reach a large percentage of human population
Farmers can access quality content, information and know how,
related to agriculture
Agriculture in India
Most important sector in India..
Major issues faced are agricultural productivity, remunerative prices for farmers, land policy, agrarian distress and eastern states that have lagged behind the rest of the country in farming.
Lot of initiatives taken by Government for development of the sector.
Digital initiatives also undertaken to reach the farmers directly
Challenges
Subsidies and welfare schemes announced by the Central and State governments does not reach farmers.
No information about water management Absence of agricultural Marketing
Lack of proper storage facilities
Knowledge of modern agri-practices
Lack of awareness among farmers about the benefits of ICT in
agriculture.
KrishiCloud: Answer to the challenges
Segregated information can be brought under one umbrella where all the channels can connect.
Service Providers can reach the farmers easily by sending audio files, videos and SMS to provide information about the various benefits.
No investment required by service provider in IT & Telecom infrastructures, product design, etc.,
The use of mobile technology will increase information quality, improve overall efficiency and effectiveness
KrishiCloud
Directory Services Government
Policies
E-NAM Weather
Forecasting
Expert Opinion
Financial Services
Market Potential
Soil Analysis and Water Management
Direct Debit Aadhar Services
Post Harvest Management
Service Layer
How it will work?
Plug and play mobile information delivery system
Sell/buy from the farmers directly.
Access to quality content, information and know how, related to agriculture and related activities.
Ministry of Agriculture would collect the information regarding the
crops, soils, post-harvest, etc.
Current scenario
Farmer calls
various channels for information about his queries
Data collection by individual channels due to which predictive analysis is not possible
Information dissemination through KrishiCloud
Farmer calls KrishiCloud
KrishiCloud
मम आपककी ककस प्रककार सहकायतका कर सकतती हहह
अवश्य !! आगगे बढ़नगे सगे पहलगे ककपयका हमगे अपनगे रकाज्य और जजिलगे कका नकाम बतकाएह रकाज्य उत्तर प्रदगेश, जजिलका ममुरकादकाबकाद
ममुझगे आललू ककी खगेतती करनती हहै , ककपयका ममुझगे इसकगे बतीजि कगे बकारगे मम जिकानककारती दगे
अच्छका ततो क्यका अब आप खकाद सम्बबंजधित जिकानककारती भती लगेनका चकाहमगगे
धिन्यवकाद!! आललू ककी खगेतती कगे जलए आप कमुफरती सदकाबहकार, कमुफरती चबंद्रममुखती, कमुफरती जिवकाहर कमुफरती
अलबंककार, यका कमुफरती बकादशकाह कका इस्तगेमकाल कर सकतगे हहै
हकाह
हमकारगे इस ववौइसस् आटतोमगेकटक जसस्टम पर और कई कवषययों पर जिकानककारती मवौजिलूद हहै, आप जजिस भती कवषय कगे बकारगे मम जिकानककारती लगेनका
चकाहतगे हहै उसकका नकाम बतोलगे (उद्धरण कगे तवौर पर आप मवौसम, सकरती यतोजिनका, बमक लतोन इत्यकाकद बतोल सकतगे हहै ) अच्छका ततो बतकाइए क्यका आप ककीटनकाशक सम्बबंजधित जिकानककारती भती लगेनका चकाहमगगे
एक अच्छती उपजि कगे जलए इस्तगेमकाल ककयगे जिकानगे वकालगे खकाद मम कनटटतोजिगेन और फकास्फतोरस ककी
मकात्र अजधिक हतोनती चकाकहए, पशमु खकाद खगेतती कगे जलए सबसगे अच्छका हहै
नहह
हमगे उम्मतीद हहै ककी आप हमगे सगेवका कका अवसर दमुबकारका प्रदकान करमगगे | कककषक्लवौड कगे आटतोमगेकटक ववौइसस् इनफकामरशन जसस्टम मम ककॉल करनगे कगे
जलए धियवकाद,. हम आशका करतगे हहै ककी आपकका कदन मबंगलमय हतो
ततो चजलए बतकाइए क्यका आप ककसती और कवषय मम जिकानककारती प्रकाप्त करनका चकाहतगे हहै?
नहह
Revised Scenario
Farmer calls KrishiCloud for any query
KrishiCloud
Information provided from various sources, disseminated to
farmers through KrishiCloud
Big data analysis of the data collected from farmers which helps to provide real time reports and analysis. It also allows predictive analysis
for better services.
Service s catered by Krishicl oud
Seeds
Fertilizer
Water Managem
ent
Pesticides
Banking Services
Crop Insurance
Farming Machinery
and Equipment
Weather Forecast Soil
Analysis Info about
Health and diseases of animals Talk to an
Expert Market
Potential of their product Environme
ntal Conditions
/Changes Transport
Facilities Governme
nt Schemes
Post- Harvest Activities
New Crop Production
Services Catered by KrishiCloud
• Farmers will be able to search and browse through the content
• Farmer will be able to talk to an expert to solve their queries. Talk to an Expert feature will record each conversation and automatically index it with search criteria so that same content/answer can be repeated for any users with similar queries.
Agriculture Information
& Advisory Services
• The farmers will get to know about loans being provided by the banks, insurance for their crops and any offers by banks for farmers.
Financial Services
• Up to date weather forecasts on demand
Weather
• Farmers can connect through this system to other farmers for advising other
colleagues about farming techniques, farming events, Social gatherings, job opening
Knowledge Sharing
etc.• The farmer will be able to buy or sell product. The farmer will also be able to get information regarding the market price of the product they want to buy or the price they can expect of their produce.
Transactional
• The farmer would be able to know about the policies that government brings for them through this portal
Government Policies
Benefits of KrishiCloud
Provide services to farmers on their phones
Information provided using SMS, IVR and USSD as channel bearers Provides all the services sought by farmers under one umbrella.
Saves cost and time of everyone linked to the platform
Real time data analysis using big data analytics and generate reports as required Regional language support in all major languages spoken in India.
Voice gives better reach as all people can access the platform
Founded by IITians to innovate & leverage technology to create a mark in Common man’s life .
Team comprises of Telecom experts who have been pioneers and successfully created new market in GPS, m-Payment, Local Search, Mobile Marketing & other Telecom Fields.
In past three years, Invested in technology and platform to deliver wide scale services. Now floated Phoneme to concentrate on R&D in areas of Machine Learning, Big Data, NLU.
Already built V-Phoneme platform catering to Agriculture, Health and Education industry, thereby touching about 30k subscribers a day.
Company Back Ground
• Founder & Chief Executive - B-Tech (IIT-Varanasi), PGCAMPR (MICA) has more than 12 years of relevant experience which has included heading business units of major companies like Spanco, Mobile2Win, ACL, Air2web etc. where he has conceptualized, implemented and taken platform solutions to market
Anuj Kumar
• Director- Strategy B.Tech from IIT Kanpur & an MBA from IIM has extensive experience in
software industry for last 20 years. He headed various organizations as Orange, France Telecom, Trimax, Spanco etc.
Sudhanshu Tewari
• Executive Director, Strategy & Business Development. B.Tech from IIT Roorkee ,Nikhil is an
evangelist & entrepreneur in technology and telecom domain with over 25+ year experience. He was the founder and CEO of Mobile2Win India and China and has actively shared his views in various Indian & International forum in mobile, interactive marketing, mobile entertainment as well as business issues.
Nikhil Kulshreshtha
