Request for Proposal
IBEF Website – Sector and State Overviews IBEF
India Brand Equity Foundation is a Trust established by the Ministry of Commerce with the Confederation of Indian Industry (CII) as its associate. IBEF’s primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services. Towards this objective IBEF works closely with stakeholders across government and industry.
IBEF’s website, www.ibef.org is a regular source of reference for global investors, international policy makers and global media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends to compile quarterly updates on leading industry sectors and states of India.
Objective
The Indian industry has been expanding with a growing international market share and reach, which necessitates a single credible source to consolidate all current information and project future trends of leading industry sectors of India.
Likewise each state of India is a growing business entity in itself. An overview of each state becomes imperative to give a comprehensive understanding of the overall economic growth of nation.
Scope of Assignment
India Brand Equity Foundation invites proposals from agencies to take lead on writing overviews for IBEF website related to leading Indian industry sectors and all states. The frequency of updating these would be on a quarterly basis. The overall objective of these overviews is to reflect a complete picture of each industry sector and state of India from an investment perspective.
Proposals must include:
One industry overview on Food Processing sector
The overview should provide a cohesive and comprehensive synopsis of the sector to accurately reflect:
• Present state of sector at large
• Potential/growth opportunities
• India advantage factors
• Business trends
• Current and changing policy trends
• MNC activities/domestic case studies related to sector
• M&A in the sector
• Sector positioning in the international context (reference may be drawn from international reports)
• Future trends/forecasts
One state overview on Madhya Pradesh
The overview should accurately provide and reflect the current state of affairs by way of:
• A business synopsis of the state in terms of GSDP, foreign investments, exports and growth projections.
• Key sectoral advantages led by example
•
Key policy advantages• MNC/Domestic case studies/projects/investment details
• Details of operational SEZs
Both overviews have to be research based. All the data and information needs to be collated by the participating agency themselves. Additionally, following information needs to be provided for both overviews:
• Related News
• Related websites
• Source references/URLs
Please refer to IBEF website for further details.
Important points to remember:
Word count: Approx. 1200 words for Industry overview and 250 words for State overview.
Target audience: Web audience who are interested in reading about Indian Business and Economy in India and especially overseas businesses. Since the objective is to project the India growth story and promote Brand India in a positive light, we are not just focussed on engaging Indians but our special emphasis is to have more visits coming from our target countries abroad to the website. So keywords placement can be undertaken accordingly within the article.
Style of writing: These have to be written in a very compact/tight manner and all the information has to be fact oriented. We do not work on assumptions. Source of each fact used in the write up has to be clearly listed down. One can refer to existing overviews on IBEF website to gather an understanding of IBEF style of writing and the main headings followed in these ‘Overviews’.
Language: English (UK) Participating company should be capable and ready to undertake both sector and state overviews. One of the two is not to be done. It needs to be both by a single company.
The technical proposal should include:
Overviews, in the format as mentioned above along with related news, related websites and source references.
Information about team to be involved in the project
Details about any other similar kind of projects currently being handled by the participating agency.
The financial proposal should include:
Total cost for writing 34 industry and 29 state overviews, to be updated on quarterly basis.Assignment Duration One year.
Dateline for submission
The proposal should be submitted by and not later than May 10, 2012.
Complete proposals to be sent to:
Ms Monika D Chowdhry Associate Director
India Brand Equity Foundation 5th Floor, Apparel House, Sector 44 Gurgaon, Haryana, India
Email: [email protected] IMPORTANT:
The proposal should be submitted in triplicate sets, each set comprising:
• A technical proposal
• A FINANCIAL PROPOSAL IN A SEPARATE SEALED ENVELOPE Proposals which don’t adhere to these guidelines would not qualify.
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All information/data/reports/pitches or other material submitted to IBEF under this Tender/RFP/RFQ by the Applicant shall become the property of IBEF.
This RFP is not an agreement and is neither an offer nor invitation by IBEF to the prospective Bidders or any other person. The purpose of this RFP is to provide interested parties with information that may be useful to them in preparing their proposal pursuant to this RFP (the
"Bid"). This RFP includes statements, which reflect various assumptions and assessments arrived at by IBEF in relation to the Project. Such assumptions, assessments and statements do not purport to contain all the information that each Bidder may require. This RFP may not be appropriate for all persons, and it is not possible for IBEF, its employees to consider the investment objectives, financial situation and particular needs of each party who reads or uses this RFP. The assumptions, assessments, statements and information contained in this RFP may not be complete, accurate, adequate or correct. Each Bidder should, therefore, conduct its own investigations and analysis and should check the accuracy, adequacy, correctness, reliability and completeness of the assumptions, assessments, statements and information contained in this RFP and obtain independent advice from appropriate sources.
IBEF may in its absolute discretion, but without being under any obligation to do so, update, amend or supplement the information, assessment or assumptions contained in this RFP.
The issue of this RFP does not imply that IBEF is bound to select a Bidder or to appoint the Selected Bidder, as the case may be, for the Project and IBEF reserves the right to reject all or any of the Bidders or Bids without assigning any reason whatsoever.
Further, all information/data/reports/pitches/data or other material submitted to IBEF under this Tender/RFP/RFQ by the Applicant shall become the property of IBEF. The Applicant hereby agrees that they shall not have any right claim, authority whatsoever over the submitted information/reports/pitches/data or other material to IBEF. The Applicant further agrees and undertakes that IBEF may use the aforesaid information/data/reports/pitches/data or other material at its sole discretion and the Applicant shall not have any objection whatsoever in IBEF using the same.
