View of IMPACT OF THE SELECTED EXTERNAL AND INTERNAL BUSINESS ENVIRONMENT COMPONENTS ON CLOTH RETAILERS IN AHMEDNAGAR: A SCHEDULE SURVEY

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ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING Peer Reviewed and Refereed Journal, ISSN NO. 2456-1037

Available Online: www.ajeee.co.in/index.php/AJEEE

Vol. 07, Special Issue 06, (MIM/IC-RI-2022) October 2022 IMPACT FACTOR: 7.98 (INTERNATIONAL JOURNAL) 14 IMPACT OF THE SELECTED EXTERNAL AND INTERNAL BUSINESS ENVIRONMENT

COMPONENTS ON CLOTH RETAILERS IN AHMEDNAGAR: A SCHEDULE SURVEY

Dr. Sneha G. Burgul

Assistant Professor, Department of Commerce, SGK College, Loni Kalbhor, Pune Abstract- Due to its economic expansion, India's retail market is one of the fastest expanding in the world. Many industries have seen massive increases as a result of technology's influence and involvement. The apparel industry has not been immune to this trend. The rise of the cloth retailing business has been enabled by technical advancements.

In today's highly competitive, uncertain, complex, and hyper-competitive world, where customer behaviour, taste, trends, and retailing difficulties are all changing rapidly, marketing strategies must be adjusted to keep up. To survive and overcome problems and issues in marketing and management of the retailing sector, retailers must implement proactive marketing techniques, development programmes, and policies. The current state of the cloth retailing industry is quite complex. Advances in technology, new government rules and policies, rising customer demands, and internet purchasing have necessitated the ability of even a small cloth retailing business to market and manage.

Keywords: Retailing, Cloth retailer, Goods and Sales Tax (GST), Online Shopping, Organised Retailing, Internet Marketing, Ambience of the store, Information Technology, Employee Training.

1 INTRODUCTION

The term 'retailing' comes from the old French word 'retailer, ‘which means 'to cut up' or 'to take a portion of’. This can be used to the retailer's capacity to get a large load of merchandise, which they then divide into smaller amounts and sell to individual customers.

Retailing refers to any activities involving the promotion and distribution of goods as well as administration. Cloth retailing refers to the retailing of apparel, materials, articles of clothing, or clothes. The consumer perspective has changed drastically over the years.

Earlier the Indian market was dominated by ready-made players. Consumers were not brand conscious then. They purchased either ready-made garments or just pieces of cloth for their requirement which they converted to dresses or suits according to their need and tastes. The market is over crowed with small and major players. There are mixes of traditional and modern stores.

Ahmednagar's cloth retail sector is separated into two categories: organised and unorganised. Hypermarkets, supermarkets, department stores, malls, and other privately owned shopping chains are all part of an overall industry. Small family-owned grocery stores, retail stores, fabric markets, vegetable markets, and hawkers make up the unorganised sector. The unorganised market, which regulates retail trading, is preferred by consumers.

1.1 Objectives of the Research:

To study impact of selected external and internal business environment components on cloth retail stores in Ahmednagar.

1.2 Collection of Data:

A combination of primary & secondary data is used in this research.

1.3 Research Instrument:

A ‘Schedule’ is used as a research instrument to gather the primary data.

1.4 Tools for Data Analysis

Descriptive Analysis has been carried out in this research in order to measure the size and shape of a sample data. Frequency table, proportion percentage are used to analyse the data.

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ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING Peer Reviewed and Refereed Journal, ISSN NO. 2456-1037

Vol. 07, Special Issue 06, (MIM/IC-RI-2022) October 2022 IMPACT FACTOR: 7.98 (INTERNATIONAL JOURNAL) 15 2 FINDINGS OF THE STUDY

 IMPACT OF INTRODUCTION OF GST ON CLOTH RETAIL STORES IN AHMEDNAGAR

Table: Impact of Introduction of GST on Cloth Retail Stores in Ahmednagar

Chart: Impact of Introduction of GST on Cloth Retail Stores in Ahmednagar

Interpretation:

It is observed that 48.9% cloth retailers in Ahmednagar are of the opinion that ‘Introduction of GST' has neutral impact on their Cloth Retailing Business in Ahmednagar. 35.7% are of the opinion that it has Positive impact on their Business and 12.8% Cloth Retailers are said that there is negative impact of Introduction of GST on their Cloth Retailing Business.

 IMPACT OF ONLINE SHOPPING ON CLOTH RETAIL STORES IN AHMEDNAGAR Table: Impact of Online Shopping on Cloth Retail Stores in Ahmednagar

Interpretation:

It is observed that 63.7% Cloth Retailers Stores in Ahmednagar are of the opinion that Online Shopping has negative impact on their Cloth retailing business in Ahmednagar. And 27.8% are of the opinion that there is Neutral impact of Online Shopping on their Cloth retailing business in Ahmednagar. Whereas only 4.2% are said it has Positive Impact on their Cloth Retailing Business.

 IMPACT OF ORGANIZED RETAILING (MALL ETC.) ON CLOTH RETAIL STORES IN AHMEDNAGAR

Table: Impact of Organized Retailing (Mall etc.) on Cloth Retail Stores in Ahmednagar Introduction of GST Frequency Percent

No impact 5 2.1

Negative Impact 30 12.8

Neutral 115 48.9

Positive Impact 84 35.7

Huge Positive Impact 1 .4

Total 235 100.0

Online Shopping Frequency Percent

No impact 4 1.7

Neutral 65 27.8

Huge Positive Impact 7 3.0

Total 235 100.0

Organized Retailing (Mall etc.) Frequency Percent

No impact 6 2.6

Neutral 136 57.9

Total 235 100.0

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ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING Peer Reviewed and Refereed Journal, ISSN NO. 2456-1037

Vol. 07, Special Issue 06, (MIM/IC-RI-2022) October 2022 IMPACT FACTOR: 7.98 (INTERNATIONAL JOURNAL) 16 Interpretation:

It is observed that 57.9% Cloth Retailers are of the opinion that Organised Retailing has Neutral Impact and 36.6% are of the opinion it has Negative Impact on their cloth retailing business in Ahmednagar. Only 3% Cloth Retailers has opinion it has positive impact on their Business in Ahmednagar.

 IMPACT OF INTERNET MARKETING (DIGITAL) ON CLOTH RETAIL STORES IN AHMEDNAGAR

Table: Impact of Internet Marketing (Digital) on Cloth Retail Stores in Ahmednagar

Chart: Impact of Internet Marketing (Digital) on Cloth Retail Stores in Ahmednagar

Interpretation:

It is observed that 66.8% Cloth Retailing are of the opinion that Internet Marketing (Digital) has Positive Impact on their Cloth Retailing Business in Ahmednagar. 20.9% are of the opinion that Internet Marketing (Digital) has Neutral Impact on their Business and 6.8% are of the opinion that there is negative impact of Internet Marketing (Digital).

 IMPACT OF AMBIENCE OF THE STORE ON RETAIL STORES OR BUSINESS Table: Impact of Ambience of the store on Retail Stores or Business

Interpretation:

It is seen that 78.3% Cloth Retailers and 18.3% Cloth Retailers are of the opinion that Ambience of the Store have positive impact and huge positive impact respectively on Cloth Retailing Business in Ahmednagar.

Internet Marketing (Digital) Frequency Percent

No impact 4 1.7

Neutral 49 20.9

Total 235 100.0

Ambience of the store Frequency Percent

No impact 0 0

Negative Impact 1 .4

Neutral 7 3.0

Total 235 100.0

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ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING Peer Reviewed and Refereed Journal, ISSN NO. 2456-1037

Vol. 07, Special Issue 06, (MIM/IC-RI-2022) October 2022 IMPACT FACTOR: 7.98 (INTERNATIONAL JOURNAL) 17

 IMPACT OF USE OF INFORMATION TECHNOLOGY IN BILLING ON CLOTH RETAIL STORES IN AHMEDNAGAR

Table: Impact of Use of Information Technology in Billing on Cloth Retail Stores in Ahmednagar

Interpretation:

It is observed that 76.6% Cloth Retailers and 20% are of the opinion that Use of Information Technology in Billing have Positive Impact and Huge Positive impact on their cloth retailing business respectively.

 IMPACT OF EMPLOYEE TRAINING ON CLOTH RETAIL STORES IN AHMEDNAGAR Table: Impact of Employee Training on Cloth Retail Stores in Ahmednagar

Interpretation:

It is observed that 51.5% Cloth Retailers are of the opinion that Employee Training has Positive Impact on their Cloth Retailing Business in Ahmednagar.40.4 % are of the opinion that it has Neutral Impact on their Cloth Retailing Business.

3 CONCLUSION

The cloth retailing in Ahmednagar is currently suffering from marketing and other problems. Ahmednagar cloth retailing leads the retail sector in Ahmednagar city market with 1001 registered cloth retail stores that generally deal in various brand products.

Today's textile shopping environment is rapidly developing and complex. Advances in technology, new government rules and policies, rising customer demands, and internet purchasing have necessitated the ability of even a small cloth retailing business to market and manage.

The study discloses Introduction of GST' has neutral impact on their Cloth Retailing Business in Ahmednagar. The majority of the Cloth Retailers in Ahmednagar has negative impact of Online Shopping on their business. The study also reveals organized retailing (malls etc.) has neutral impact on business; whereas Internet Marketing (Digital) has Positive Impact on their business. The majority of Cloth Retailing in Ahmednagar has positive impact of Ambience of the Store. The Use of Information Technology in billinghas Positive Impact and Employee Training has Positive Impact on business.

REFERENCES

1. Maharashtra Times, Article, Nagar Kapad Bazar, 16 Jan 2014.

2. https://www.ibef.org/industry/retail-india.aspx

3. https://www.indiaretailing.com/2018/04/09/shopping-centre/indian-fashion-retail- industry-putting-on- the-ritz

4. Indian Brand Equity Foundation (IBEF), Retail, January 2019 report , www.ibef.org

5. The impact of digital transformation on the retailing value chain, International Journal of Research in Marketing, Volume 36, Issue 3, September 2019, Pages 350-36.

Use of Information Technology in Billing Frequency Percent

No impact 2 0.9

Negative Impact 0 0

Neutral 6 2.6

Total 235 100.0

Employee Training Frequency Percent

No impact 7 3.0

Negative Impact 0 0

Neutral 95 40.4

Total 235 100.0