ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING
Peer Reviewed and Refereed Journal, ISSN NO. 2456-1037Available Online: www.ajeee.co.in/index.php/AJEEE
Vol. 06, Issue 03, March 2021 IMPACT FACTOR: 7.98 (INTERNATIONAL JOURNAL) 63 A STUDY ON CONSUMERS’ SATISFACTION TOWARDS THE SERVICES PROVIDED BY
THE BRANDED WATER PURIFIERS INDUSTRIES Dr. Pushpendra Chourey
Assistant Professor, P.M.B. Gujarati Commerce College, Indore
Abstract:- This research paper is related to the study and analysis of consumers’
satisfaction level on different aspect towards the services providing by the branded water purifier companies.
1. INTRODUCTION
The drinking-water needs for individuals vary, depending on the climate, physical activity and the body culture. According to a 2007 World Health Organization (WHO), 1.1 billion people lack access to an improved drinking water supply, 88 percent of the 4 billion annual cases of diarrheal disease are attributed to unsafe water and inadequate sanitation and hygiene, while 1.8 million people die from diarrheal diseases each year. The WHO estimates that 94 percent of these diarrheal cases are preventable through modifications to the environment, including access to safe water. Simple techniques for treating water at home, such as chlorination, filters, and solar disinfection, and storing it in safe containers could save a huge number of lives each year. Reducing deaths from water borne disease is a major public health goal in developing countries.”3
Purification of drinking water is a very important method in environmental engineering. Purification of drinking water is typically achieved via adding a disinfectant. Chlorine is the most common disinfectant used for purification system in drinking water purification system because it is inexpensive and destroys a large number of pathogens .The purification of drinking water involves several stages of treatment of raw water for the removal of suspended solids, colour, and bacteria before entering the distribution network. Clarification, disinfection, filtration and taste and odor removal are part of the stage of treatment, stricter drinking water quality standard demand improvement of control system
for water treatment. We review some techniques used for purifying raw water and the control strategies proposed so far for trying to supply drinking water in a reliable manner.
1.1 Objective of the Study
Every study has a specific objective to do it. The objective of this research is to know the satisfaction level of the consumers towards the services provided by the water purifier industries.
2. RESEARCH METHODOLOGY
For this study, a questionnaire is prepared for collecting data from the users of branded water purifiers. The sample size for this study is decided to 300.
2.1 Limitation of the Study The limitations of study are:
01. The area of the study is limited to Indore city.
02. The data is collected only from those consumers who are using only branded water purifiers.
3. STATUS OF CONSUMERS’
SATISFACTION LEVEL
As we know that in the present competitive scenario the branded companies are providing best facilities to their customers to make their brand image. The water purifiers companies are also providing many services and facilities to their customers on various aspects.
The below table shows the customers’
satisfaction level of branded water purifiers company towards the service provided by them:
Customer Satisfaction in contracts to services of Water purifiers industries Customer satisfaction Parameters Respondents Per cent
Marketing 46 15.33%
Delivery Time 52 17.33%
Quality 59 19.67%
ACCENT JOURNAL OF ECONOMICS ECOLOGY & ENGINEERING
Peer Reviewed and Refereed Journal, ISSN NO. 2456-1037Available Online: www.ajeee.co.in/index.php/AJEEE
Vol. 06, Issue 03, March 2021 IMPACT FACTOR: 7.98 (INTERNATIONAL JOURNAL) 64
Services 81 27.00%
Prices 62 20.67%
Total 300 100.00%
Source: Questionnaire
Customer Satisfaction towards the services of Water purifiers industries
As per the above table and graph the question is asked from the respondents that: Are You Satisfied from services of Water purifiers industries. On the other hand 15.33% customers are satisfied from the Marketing Services.
17.33% customers are satisfied from the delivery time, 18.52% customers are satisfied with the Quality of water purifiers they believes that the branded companies are providing quality products as per requirements of all types of consumers. 42% customers are satisfied
with the services providing by the water purifier companies on various aspects and rest 20.67% customers are satisfied with the price of water purifiers, they believes that branded companies are providing more featured products on low cost.
BIBLIOGRAPHY
1. Financial reports of branded water purifier companies.
2. https://economictimes.indiatimes.com/top ic/indian-water-purifier-market
3. https://www.who.int/whr/2007/en/
