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Courses » Marketing Research and Analysis-II

Unit 12 - Week 11

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Week 11 Factor Analysis in SPSS - I Factor Analysis in SPSS - II Exploratory Factor Analysis in SPSS Confirmatory Factor Analysis in SPSS - I Confirmatory Factor Analysis in SPSS - II

Due on 2019-04-17, 23:59 IST.

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2) 1 point

3) 1 point

4) 1 point

Assignment 11

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The extent to which indicators of a specific construct converge or share a high proportion of variance in common is known as

Face validity Convergent validity Discriminant validity Construct validity No, the answer is incorrect.

Score: 0

Accepted Answers:

Convergent validity

In which of the following rotation the axes are maintained at right angles?

Orthogonal rotation Oblique rotation Both a and b None of these No, the answer is incorrect.

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Accepted Answers:

Orthogonal rotation

…… is a form of oblique rotation.

Varimax Promax Quartimax Equamax

No, the answer is incorrect.

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Accepted Answers:

Promax

Simple correlations between the variables and the factors are called as

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Week 12

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Quiz : Assignment 11

5) 1 point

6) 1 point

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8) 1 point

Eigen values Factor loadings Factor associations Factor scores No, the answer is incorrect.

Score: 0

Accepted Answers:

Factor loadings

Which of the following are used to determine the number of factors?

Scree plot

Percentage of variance Eigenvalue

All of these

No, the answer is incorrect.

Score: 0

Accepted Answers:

All of these

An interdependence technique primarily used for data reduction, summarization, and the discovery of underlying constructs or latent dimensions is called as:

Discriminant analysis Multiple regression analysis Factor analysis

Partial regression analysis No, the answer is incorrect.

Score: 0

Accepted Answers:

Factor analysis

What does a Cronbach’s alpha value of .87 for a questionnaire indicate?

The questionnaire is valid The questionnaire has few items The questionnaire has good reliability

The questionnaire would produce different scores if used on the same people at two different points in time

No, the answer is incorrect.

Score: 0

Accepted Answers:

The questionnaire has good reliability

Which method of factor analysis is recommended when the primary concern is to identify the underlying dimensions and the common variance is of interest?

Principal components analysis Eigen values

Scree plot

Common factor analysis

Marketing Research and Analysis-II - - Unit 12 -... https://onlinecourses-archive.nptel.ac.in/noc19...

2 of 3 Tuesday 11 June 2019 07:17 PM

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9) 1 point

10) 1 point

No, the answer is incorrect.

Score: 0

Accepted Answers:

Common factor analysis

Which of the following indicates the soundness or appropriateness of a test or instrument in measuring what it is designed to measure?

Validity Reliability Correlation Covariance

No, the answer is incorrect.

Score: 0

Accepted Answers:

Validity

Which of the following is used to measure sampling adequacy?

Bartlett’s test of sphericity Kaiser-Meyer-Olkin (KMO) Eigen value

Factor scores No, the answer is incorrect.

Score: 0

Accepted Answers:

Kaiser-Meyer-Olkin (KMO)

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Marketing Research and Analysis-II - - Unit 12 -... https://onlinecourses-archive.nptel.ac.in/noc19...

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