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Courses » Marketing Research and Analysis-II

Unit 13 - Week 12

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Week 12 Confirmatory Factor Analysis in SPSS - III Structural Equation Modelling in SPSS Mediation &

Moderation Analysis in SPSS Cluster Analysis in Practice - I

Due on 2019-04-24, 23:59 IST.

1) 1 point

2) 1 point

3) 1 point

4) 1 point

Assignment 12

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Which of the following is not a typical model fit index used in SEM?

Root mean square error of approximation (RMSEA) Comparative fit index

Tucker-Lewis index (TLI) Adjusted R-square No, the answer is incorrect.

Score: 0

Accepted Answers:

Adjusted R-square

Latent, multi-item equivalent of an independent variables are

Exogenous constructs Endogenous constructs Variables

None of these No, the answer is incorrect.

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Accepted Answers:

Exogenous constructs

A class of techniques used to classify objects or cases into relatively homogenous groups is called as

Factor analysis

Multiple regression analysis Cluster analysis

Simple regression analysis No, the answer is incorrect.

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Accepted Answers:

Cluster analysis

Which of the following clustering procedure characterized by the development of a tree-like

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Cluster Analysis in Practice - II Quiz : Assignment 12

5) 1 point

6) 1 point

7) 1 point

8) 1 point

structure?

Non-hierarchical clustering Hierarchical clustering Agglomerative clustering

Divisive clustering

No, the answer is incorrect.

Score: 0

Accepted Answers:

Hierarchical clustering

Which of the following is frequently called as k-means clustering?

Non-hierarchical clustering Agglomerative clustering Divisive clustering All of these

No, the answer is incorrect.

Score: 0

Accepted Answers:

Non-hierarchical clustering

Name the clustering procedure where all objects start out in one giant cluster. Clusters are formed by dividing this cluster into smaller and smaller clusters.

Non-hierarchical clustering Hierarchical clustering Divisive clustering Agglomerative clustering No, the answer is incorrect.

Score: 0

Accepted Answers:

Divisive clustering

Which method of analysis does not classify variables as dependent or independent?

Regression analysis Discriminant analysis Analysis of variance Cluster analysis No, the answer is incorrect.

Score: 0

Accepted Answers:

Cluster analysis

In which of the following linkage method the distance between two clusters is calculated as the distance between their two furthest points?

Single linkage Complete linkage Average linkage

Marketing Research and Analysis-II - - Unit 13 -... https://onlinecourses-archive.nptel.ac.in/noc19...

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Medium linkage No, the answer is incorrect.

Score: 0

Accepted Answers:

Complete linkage

Relationship represented by a one-headed arrow flowing from an independent variable or construct to a dependent variable or construct is known as

Correlational relationship Dependence relationship Both a and b

None of these No, the answer is incorrect.

Score: 0

Accepted Answers:

Dependence relationship

The graphical representation (tree graph) of the clustering results is called as

Dendrogram Scree plot Scatter gram None of these No, the answer is incorrect.

Score: 0

Accepted Answers:

Dendrogram

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Marketing Research and Analysis-II - - Unit 13 -... https://onlinecourses-archive.nptel.ac.in/noc19...

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